Tech Marketing Rewired
Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.
I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.
Episodes
31 episodes
What Happens When You Blend AI / Automation With Thoughtful Gifting with Kris Rudeegraap of Sendoso
Email fatigue is real, ad costs are climbing, and attention is harder than ever to earn. In this episode of Tech Marketing Rewired, I sit down with Sendoso CEO Kris Rudeegraap to unpack how modern direct mail and smart gifting—pai...
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Episode 30
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35:38
The CMO’s Guide to Rebranding: Executive Buy-In & Internal Launch w/ CMO Julie Preiss
The cybersecurity market is arguably the noisest sector in tech, creating a "Sea of Sameness" where every vendor looks and sounds identical. So, how do you convince a technical leadership team that it’s time to change the story?In this e...
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Episode 30
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41:27
How to Build a "Digital Workforce": Onboarding and Coaching AI Agents w/ Lauren Esposito
What if your smallest team could operate with the reach and rhythm of a 40-person org? We sit down with Lauren Esposito, CMO at Asymbl, to unpack a ...
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Episode 29
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51:31
2025 Wrap-Up & What Tech Leaders are Planning in 2026 w/ Lisa Martin
2025 was the year AI stopped being a "lab project" and started doing real work.In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Uns...
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Episode 28
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38:56
Beyond Demand Gen: Why Growth Marketing is a Mindset, Not a Title | Rob Freedman
Growth marketing isn’t a buzzword here; it’s a practical operating system that replaces vanity metrics with revenue clarity. I sit down with Rob Freedman, the former VP of Marke...
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Episode 27
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44:48
Why the Future of Ad Targeting Is About Context, Not Cookies | Brendan Norman, Classify
Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify...
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Episode 26
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39:23
How Sarah McConnell Scales Demand Gen at Qualified (And How You Can Too)
The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qu...
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Episode 25
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43:57
How to Turn Marketing Chaos into a Predictable Growth Engine with Joshua Leatherman
Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "<...
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Episode 24
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45:43
How Kelly Greenwalt of Epicor Balances Today's Martech Stack with the AI Future
In this episode, we sit down with Kelly Greenwalt, a veteran marketing operations leader who’s navigated two decades of tool explosions and AI’s rapid rise at brands like Nation...
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Episode 23
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43:13
The Anti-Hype Playbook for Developer Marketing | David Macias (Ex-MongoDB)
Stop trying to impress developers with adjectives. They want truth, working demos, and clear docs. That’s the heartbeat of this conversation with product marketing leader Dave Macia...
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Episode 22
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40:45
The Modern Playbook for Integrated Marketing, ABM & AI with Sinziana Ursu
What separates exceptional integrated marketing campaigns from forgettable ones? According to Sinziana Ursu, a leader of Integrated Marketing Programs at Upland Software, success comes dow...
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Episode 21
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44:16
From Analytics to Marketing SVP: Saima Rashid’s Journey & Leadership Lessons
What does it take to build one of the strongest brands in MarTech? Saima Rashid's remarkable journey from analytics expert to marketing leader at 6Sense r...
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Episode 20
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48:46
The CMO’s AI Playbook: From Complexity to Clarity with Jim Lecinski
The AI landscape has transformed so dramatically since 2021 that the original marketing playbook is already outdated. In this episode, get an exclusive preview of the upcoming second edition of
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Episode 19
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38:07
AI Personas Will Change How Teams Collaborate with Suman Kanuganti
What if your AI could think exactly like you? Not approximating your style based on internet data, but truly capturing your unique patterns of thought, expertise, and decision-making?
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Episode 18
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44:31
How to Create Meaningful Internship Experiences with Cheryl Rodness of Quest Global
Creating meaningful internship experiences isn't just good for students—it's vital for building your company's talent pipeline. But why do so many internship programs fall short, and how can we design systems that truly work?
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Episode 17
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39:04
Using Trust, Creativity & Distribution to Win in Tech Marketing with Aditya Vempaty
Ever wondered how challenger tech brands compete (or co-exist) with industry giants like Adobe and Salesforce? In this enlightening conversation, Aditya Venpati, VP of Marketing at
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Episode 16
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45:14
Smart Strategies for Building AI Maturity with Ryan Bearden
"I'm having more fun now at work than I can ever remember." When Ryan Bearden shared this feedback from a client who had gone through his AI training program, I knew we were onto something special in this conversation.The noise around A...
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Episode 15
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45:40
Agent-to-Agent GTM: How AI Is Reshaping B2B Discovery with Santosh Sharan
Remember when marketing was about gut feelings and Rolodexes? Those days are long gone, replaced first by data-driven automation and now by something even more transformative: AI-powered buying agents.The marketing landscape is broken. ...
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Episode 14
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45:44
How Authenticity Is Reshaping Modern GTM with Elaine Zelby of TOFU
The traditional B2B marketing playbook is crumbling before our eyes. Forms, cold calls, and digital ads aren't delivering like they once did – and marketers are scrambling to adapt to a new reality where trust, authenticity, and human connectio...
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Episode 13
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35:47
How Bold Marketing Builds Breakout Brands with Udi Ledergor of Gong
What if playing it safe is actually the riskiest marketing strategy of all? That's the provocative premise at the heart of my conversation with Udi Ledergor, former CMO and current Chief Ev...
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Episode 12
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44:46
The Truth About Digital Ad Fraud in B2B Marketing with Dr. Augustine Fou
What if 90% of your marketing budget is being stolen right in front of your eyes? In this eye-opening conversation, Dr. Augustine Fou—MIT PhD and leading expert in digital ad fraud—reveals...
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Episode 11
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41:31
Translating a Founder's Vision into a Scalable GTM Strategy with Kristen Brooks of Auctane
Ever wonder why some fast-growing companies hit a ceiling? The answer often lies in the transition from founder-led storytelling to scalable marketing systems. In this illuminating conversation with Kristen Brooks, Senior Director of Product Ma...
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Episode 10
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34:57
The Rise of AI Sales Agents with Maura Rivera of Qualified
Marketing is undergoing a revolutionary transformation, and Qualified's CMO Maura Rivera is leading the charge with their groundbreaking AI SDR agen...
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Episode 9
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39:47