Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Guest

Brendan Norman

Brendan Norman is the Founder of Classify, an AI-native platform redefining how advertisers target on the open web. A veteran of the ad tech industry, Brendan began his career at LiveRail before its acquisition by Facebook (Meta). There, he spent five years helping build the Facebook Audience Network, extending Facebook’s powerful targeting to the broader mobile ecosystem.

After leading ad business efforts at Unity, Brendan founded Classify to solve a critical gap he found while trying to market a niche mountaineering app: legacy ad tech couldn't understand context.

Today, Brendan is pioneering "Contextual 3.0," using AI to read web pages with human-like nuance—replacing invasive tracking cookies with deep, privacy-safe context. He is on a mission to fix the "broken plumbing" of the ad industry and usher in the age of the Agentic Web.

https://www.linkedin.com/in/brendannorman/

Guest appearance on:

Why the Future of Ad Targeting Is About Context, Not Cookies | Brendan Norman, Classify