Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Guest

Rob Freedman

Rob Freedman is the VP of Marketing at Surecam (formerly VP Marketing and Partnerships at EZO). With over two decades of experience, Rob has built a reputation as a "growth architect," famously driving an 8x revenue increase at Zuper in just 18 months.

He defines growth as a mindset rather than a department, advocating for a "lab model" based on high-velocity experimentation, radical cross-functional alignment, and deep data analysis. Rob is also a pioneer in Answer Engine Optimization (AEO), teaching brands how to be cited by LLMs.

Beyond tech, he is the founder of the RainShine Foundation, a non-profit supporting rural schools and medical clinics in the Democratic Republic of the Congo.

Guest appearance on:

Beyond Demand Gen: Why Growth Marketing is a Mindset, Not a Title | Rob Freedman