Tech Marketing Rewired

Tech Marketing Rewired is your front-row seat into the minds of the best tech marketers, brand leaders, and technology builders in the game.

I’m Kevin Kerner, and each episode is a conversation with smart friends, some leading the charge at B2B brands, some building the tech shaping the future of marketing, and all of them rethinking what actually works in a space that’s moving fast. We get into what’s next, what’s working (and what’s not), and how to scale marketing in a way that doesn’t burn everyone out. It’s honest, forward-looking, sometimes a little nerdy, but always practical and grounded in real-world experience. If you care about where B2B marketing is headed, you’ll want to tune in.

Guest

Christine Royston

Christine Royston is the Chief Marketing Officer at Wrike, where she leads the global brand-to-demand strategy for the world’s most powerful work management platform. A seasoned marketing veteran with deep roots in the Silicon Valley ecosystem, Christine previously held leadership roles at Salesforce and Bitly.

At Wrike, she champions the "Customer Zero" philosophy, using her own marketing organization as a testing ground for AI-driven efficiency and agile operational models. She is currently pioneering a shift away from traditional silos toward cross-functional pods and rolling planning cycles to drive maximum organizational speed. Christine is a frequent speaker on marketing orchestration and the evolving role of the CMO in the AI era.

Follow her journey on LinkedIn.

Guest appearance on:

Rewiring the Marketing Org: Agile Pods and Workflow Orchestration with Wrike CMO Christine Royston