How This Salon Built A Team-Run Company | Elleven Salon

How Understanding Your Numbers and Building the Right Team Changes Everything

What does it feel like to run a business when you don’t truly understand your numbers?

And what changes when you finally do?

In this episode of It’s A Profitable Life, Ronit Enos sits down with a powerful salon leadership team to unpack their real journey from confusion, overwhelm, and operating on instinct… to clarity, confidence, and building a profitable, team-run business.

They share what it was like in the early days when the business was driven by hustle, long hours behind the chair, and guessing instead of knowing. The frustration of not understanding financials, the pressure of leading without clarity, and the quiet fear of feeling like you should know more but don’t.

Through coaching, accountability, and learning how to truly read and use their numbers, everything began to shift.

But it wasn’t just about profit.

It was about leadership, communication, trust, and building a team that could grow together.

This conversation dives into the moments that changed everything. Losing key team members. Facing financial mistakes. Learning how to communicate as partners. And stepping into roles with clarity instead of assumption.

What emerged was not just a more profitable business, but a stronger culture, a clearer vision, and a company that no longer depends on any one person to survive.

This episode is for any owner who feels stuck in the day to day, unsure of their numbers, or questioning whether real growth is possible.

Because it is.

In This Episode

0:00 Why this conversation matters for anyone building a business
3:00 What it felt like to run a business without understanding the numbers
6:00 The frustration, confusion, and self-doubt behind financial blind spots
14:00 The moment things started to shift with coaching and accountability
18:00 Losing key team members and the lessons that came from it
22:00 How financial mistakes created stronger communication and awareness
27:00 Understanding P&L and gaining real control of the business
31:00 Defining roles and responsibilities within a leadership team
36:00 Why clarity and communication changed everything
45:00 The difference between feeling busy and actually growing
49:00 Building a business that does not rely on your hands
54:00 Creating wealth inside and outside the business
58:00 The importance of being in the right room with the right people
1:02:00 Hiring for alignment instead of desperation
1:06:00 The power of culture, trust, and shared vision
1:10:00 What they would tell themselves two years ago
1:14:00 Defining success, purpose, and long-term impact

About the Guests

This episode features the leadership team behind Elleven Salon, a highly respected salon in Huntsville, Alabama, known for its commitment to education, client experience, and team development.

Founded by Becky Dobbs, Elleven Salon has been serving the Huntsville community for over 15 years, building a reputation for excellence in color, extensions, and advanced hair services.

What makes this team unique is not just their longevity, but their evolution.

From operating as a traditional owner-led salon to becoming a team-driven, profit-focused business, Becky and her partners have redefined how leadership, communication, and financial clarity can transform both culture and performance.

Brought to You By

Salon Cadence
The global advisory network helping salon, spa, and medspa CEOs scale to seven and eight figures without burnout
saloncadence.com

My Salon Books
Real-time bookkeeping powered by Profit First for Salons
mysalonbooks.com

Phorest
The all-in-one salon software designed to grow your business through automation, reporting, and team performance
phorest.com