It's a Profitable Life
Join Ronit Enos, industry veteran and author of Profit First for Salons, as she guides beauty CEOs on the journey from overwhelmed business owner to confident, profitable leader. Through candid conversations with the industry's foremost experts, "It's a Profitable Life" delivers actionable strategies and systems that transform salon, spa, and med spa businesses from cash-strapped to consistently profitable.
Episodes
22 episodes
The $10K Haircut Secret | Leon Alexander, CEO & Founder of Eurisko Design
Leon Alexander, CEO & Founder of Eurisko Design, built 320 salons using other people's money, distributed Aveda across the UK, and is now disrupting beauty tech. In this episode he breaks down exactly how he did it and what every salon owne...
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Season 1
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Episode 21
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48:32
The Hard Truth About Delegation Most Business Owners Avoid | Heather Harris, CEO of Spark Global
Delegation, Leadership, and the Freedom to Focus on What MattersWhat if the reason you feel overwhelmed in your business is not because there is too much to do, but because you are doing the wrong things?In this episode o...
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Season 1
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Episode 20
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32:07
The Spa 80/20 Rule | Lydia Sarfati, Founder & CEO of Repêchage
What does it really take to build lasting success in beauty… across countries, economic cycles, and industry disruption?In this episode of It’s A Profitable Life, Ronit Enos sits down with legendary aesthetician and Repêchage fo...
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Season 1
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Episode 19
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55:58
How To Develop Your Leadership Without Ego | Robert Reed and Brock Goldberg of Ergo Styling Tools
What does it really take to build a company that lasts through economic collapse, industry disruption, and personal hardship... without losing your values or your people?In this episode of It’s A Profitable Life, Ronit Enos sits down wi...
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Season 1
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Episode 18
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1:06:48
Why Word Of Mouth Isn't Enough Anymore | Ameet Kallarackal, CEO & Co-Founder of Glammatic
Why is it harder than ever for great businesses to attract new clients, even when their work speaks for itself?In this episode of It’s A Profitable Life, Ronit Enos sits down with Ameet Kallarackal, co-founder and CEO of Glammatic, for ...
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Season 1
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Episode 17
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1:01:08
The Exit Strategy 80% of Salon Owners Never Learn | Alayne Curtiss, Entrepreneur
What do you do when you have built something beautiful for 25 years but know it is time to let go? When you are the face of the business, the one everyone trusts, but staying means sacrificing freedom, time, and what comes next?In this ...
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Season 1
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Episode 16
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1:02:31
How Leaders Rise After a Crisis | April McDaniel, CPA Kopsa Otte
What do you do when life hits so hard you cannot imagine moving forward, but your business, your family, and your team still need you?In this episode of It’s A Profitable Life, Ronit Enos sits down with April McDaniel, CPA, advisor, and...
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Season 1
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Episode 15
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54:57
The $100K Hire That Changed Everything | Anna Walsh, CEO & Founder of Lola Hair Studio
The $100K Hire That Changed EverythingWhat happens when you do everything “right”… and it still feels wrong?In this episode of It’s A Profitable Life, Ronit Enos sits down with salon owner, mentor, and industry leader Ann...
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Season 1
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Episode 14
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51:44
You’re One Decision Away From a Different Life | Tarra Harvell, CEO of Harper Ellis Hair Co.
You Don’t Need Permission. You Need a Decision.What if everything you want in your business and your life starts with a single choice?This episode of It’s A Profitable Life is a wake-up call filled with truth, clarity, and the k...
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Season 1
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Episode 13
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57:36
How Kati Whitledge Scaled Success Through Systems, Storytelling, and Heart
From First Date to Forever: How Kati Whitledge Scaled Success Through Systems, Storytelling, and HeartWhat does it take to turn a single salon into a multi-layered business empire and still lead with heart?In this episo...
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Season 1
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Episode 12
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1:01:37
What Do Hormones, Good Labs, and Health Have to Do With Success? Everything. | RMRM
What if your business performance had less to do with strategy and more to do with your biology?In this episode of It’s A Profitable Life, hosts Ronit Enos and Nicole Baldwin talk with Dr. Khoshal Latifzai, Board-Certified Emerge...
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Season 1
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Episode 11
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1:25:26
Lead With Purpose and Still Protect Your Peace | Shelley North, Mentor & Owner
What happens when the thing you built to give you freedom starts to take it away?In this episode of It’s A Profitable Life, hosts Ronit Enos and Nicole Baldwin sit down with Shelley North, Founder and CEO of Glow Beauty Boutique, to exp...
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Season 1
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Episode 10
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1:01:36
You Can’t Fix What You Don’t Measure
You Can’t Fix What You Don’t MeasureEvery successful salon, spa, or medspa owner eventually realizes that growth isn’t a guessing game—it’s a data game.In this episode of It’s A Profitable Life, Ronit Enos and Ni...
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Season 1
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Episode 9
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1:01:44
Why Every Entrepreneur Needs an Exit Plan First
Why Every Entrepreneur Needs an Exit Plan First on It’s A Profitable Life with Michael Cole Every entrepreneur reaches a breaking point—the moment when drive meets exhaustion and you realize your busine...
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Season 1
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Episode 8
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53:48
Build a Beauty Business That Love You Back
Every entrepreneur reaches a breaking point—the moment when ambition meets exhaustion. In this episode, Leslie Perry shares how she went from running a one-woman bridal makeup business to becoming an executive leader at the Professional Beau...
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Season 1
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Episode 7
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48:46
Episode 6: Protect Your Vision Or Lose Your Business with Carmin Black
She started with just $200, grew a mission-driven jewelry brand into Nordstrom stores nationwide, and gave away more than 3 million meals to children in need. But after 16 years, Carmin Black faced devastating setbacks that forced her to shut i...
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Episode 6
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58:37
Words That Actually Convert | Guest Llacey Simmons
In this heartfelt and high-energy episode of It’s a Profitable Life, Ronit is joined by copywriting powerhouse, curriculum architect, and brand whisperer Lacey Simmons. With years of experience helping 7- and 8-figure brands articulate their vo...
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Season 1
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Episode 5
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37:05
Building Your A-Team (The Right Way!) Guest Rhamy Alejeal
In this special episode of It’s a Profitable Life, Ronit & Nicole are joined by longtime friend, HR expert, and serial entrepreneur Rhamy Alejeal—the founder of People Processes. Rami shares how he and his wife built their HR business from ...
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Season 1
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Episode 3
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47:30
When Partnership Fails But Vision Wins $$$$$ | Guests Stacey & Brandie
Welcome to It’s a Profitable Life, where today we have Brandie and Stacey, the dynamic duo behind Steel Blade Men’s Salon in Albuquerque, New Mexico. They share their journey running a successful men’s grooming specialty salon, including how th...
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Season 1
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Episode 4
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33:12
BOLD Entrepreneurship & Starting Over | Guests Ted Gibson & Jason Backe
In this lively and heartfelt episode of It’s a Profitable Life, Ronit & Nicole reconnect with beauty industry power couple Ted Gibson and Jason Backe. With over 30 years together, this dynamic duo has weathered every high and low of entrepr...
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Season 1
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Episode 2
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1:02:19
Beauty Bosses, Know Your Worth!!! Guest "The Balaylama" Candy Shaw
In this inspiring episode, host Ronit Enos sits down with industry icon Candy Shaw—aka the “Balay Lama”—to talk about the highs, lows, and defining moments of building her beauty empire. From growing up in a family salon to founding Sunlights B...
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Season 1
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Episode 1
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53:03