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The 5% Club
Reservation Agreement Solutions to help buyers and seller, along with estate agents in the process of moving homes in the UK
The 5% Club
Why Reservation Agreements Are Non-Negotiable for Rikki Cassar
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Episode 8: Why Reservation Agreements Are Non-Negotiable for Rikki Cassar
In this episode of the 5% Club, Bryan Mansell is joined by Rikki Cassar of Thames & Country. An Agent who has fully embedded Reservation Agreements into his business model. Rikki shares how his international experience, particularly in the Middle East, shaped his belief in upfront commitment, and why he refuses to list a property without a Reservation Agreement in place.
With a 97% completion rate, Rikki proves that introducing structure, Buyer/Seller filtering, and accountability into the process isn’t just possible, it’s essential. He reveals:
- Why timing is everything when presenting the agreement to Buyers
- How to overcome common objections from clients and solicitors
- What makes Reservation Agreements a competitive advantage against bigger agents
- Real-life examples of how the Agreement protects both sides and minimises fall-throughs
If you’re an agent looking to reduce your fall-through rate, protect your pipeline, and offer something genuinely different, this is the episode to watch.
Watch now and see why Rikki says: “I won’t take a property on without it.”