Graceann's career has placed her on the forefront of brand building, product development and organizational transformation.  She brings a strong track record of partnering with CEOs and CMOs to drive significant increases in shareholder value for numerous Fortune 500 companies as well as helping younger brands and startups crystalize their brand positioning to accelerate growth. 

Graceann is a revered speaker and thought leader who has presented her work at SXSW, Sustainable Brands, NYU Stern School of Business, Cannes Advertising Festival, GreenBiz Forum, TEDxHarvard and the United Nations Foundation for Social Change. She has been a featured expert for media outlets including Fortune, The New York Times, Ad Age, CNN and NPR. Graceann has served on the advisory board of Attivio, a global business intelligence company and as Global Ambassador for The SmartWoman Project -- a venture using mobile tech to empower women with education globally.

Gregory Roberts is a serial tech startup founder. He dropped out of Carnegie-Mellon to start his first company, RamWorks, a digital marketing agency at age 17, going on to sell that company 10 years later, in all-cash deal to NYSE:MPS. He then moved to Silicon Valley and raised a $21 million Series A for one of the first web-based CRM companies, BrightStreet. His team built some of the first AI algorithms on nVidia’s CUDA architecture (PlayMotion, 2007). He designed and co-coded one of the first networked full-body-avatar multiplayer VR games for Oculus (2014). Across his two flagship companies, world-class clients have included Disney, Red Bull, Nike, NASA, Mercedes-Benz, Google and the NFL.

Roberts ran away and joined the circus after getting frustrated with the endless promise and heartbreak of the big tech cycle, and became an accomplished teacher of partner acrobatics.