Contributors

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Host

Justin Ahrens

For 25 years, Justin Ahrens has led Rule29, an employee-owned B Corporation® that partners with everyone from startups to Fortune 50s to build purpose-driven brands that matter. As the mind behind Rule29’s Making Creative Matter® philosophy, Justin believes creativity should create real impact. His passion for using design to shape business and culture led to Fast Company naming him a World Changing Ideas leader and an invite to the Obama White House’s SXSL event. A curiosity-fueled storyteller, Justin is the author of Life Kerning, a book about living with intention, and a LinkedIn Learning instructor on branding, business, and AI. He co-hosts Running Ahrens with his amazing wife Sarah—sharing honest conversations about marriage, parenting, business, and life—and also hosts The Design Of podcast—exploring the stories behind what we create and why—and co-hosts the creatively raw and insightful design industry show Creative Shit Show.

https://behumankind.today/
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Host

Sarah Ahrens

Sarah Ahrens is a certified strength, nutrition, and business coach who thrives at the intersection of action and impact. For 20 years, she played a key leadership role at Rule29, helping shape its culture, operations, and growth. With a strong bias toward action, she believes real growth requires risk, mistakes, and learning along the way.

A lifelong amateur and former college athlete, Sarah has competed in 5Ks, duathlons, sprint triathlons, half marathons, a Half Ironman, and Spartan races. In fitness, business, and everyday life, she brings a drive for simplicity, efficiency, and progress.

Sarah loves the fullness of life—marriage, parenting their four kids, and encouraging women to pursue strength, growth, and confidence in every season. As co-host of Running Ahrens, she brings a grounded, honest perspective to real-life conversations about family, business, and showing up for what matters most.

https://www.linkedin.com/in/sarah-ahrens74/