Diary of The Search Queen
If you’re a salon owner ready to ditch the overwhelm and finally fill those empty chairs, this podcast is for you. Hosted by Google Ads and SEO expert Sonja Pototzki-Raymond, Diary of The Search Queen gives you real talk, proven marketing strategies, and raw behind-the-scenes stories to help you get found, trusted, and fully booked without burning out.
Podcasting since 2025 • 34 episodes
Diary of The Search Queen
Latest Episodes
Episode 34: How Glamour Empire 2.5x’d Their Revenue in 3 Months
In this week’s episode, I’m joined by the inspiring Lisa from Glamour Empire in Tamworth, NSW, an incredible salon owner who, alongside her business partner Renee, has 2.5x’d her salon revenue in just three months. Yep, you read that right. And...
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Episode 34
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25:22
Episode 33: Doubling Revenue in 2 Months, Gemma Urbank’s Salon Success Story
In this inspiring episode, I sit down with the powerhouse behind Coast Hair Henley, Gemma Urbank, who proves what’s possible when courage meets strategy.When we first met, Gemma had her back against the wall. Revenue was tight, her appr...
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Episode 32
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29:11
Episode 32: From Gaps to Growth, How Rosemary Chalmers Doubled Her Salon in 18 Months
In today’s episode, I’m joined by one of my all-time favourite clients, the incredible Rosemary Chalmers, owner of D'or Hairstylists in New Zealand.When Rosemary and I first met, her salon had inconsistent bookings and under-utilised st...
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Episode 32
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24:54
Episode 31: The Most Powerful Free Google Tool You’re Ignoring (And It’s Costing You Bookings!)
Still think your Google Business Profile is “just another listing”?In this episode of Diary of the Search Queen, I’m breaking down the most powerful free visibility tool in the entire salon industry, the one that decides whethe...
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Episode 31
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8:22
Episode 30: Google Ads 101 – Why It’s NOT “Too Expensive” for Your Salon
Still think Google Ads is too expensive for your salon?In this episode of Diary of the Search Queen, I’m busting the biggest myth that’s keeping salon owners broke, burnt out, and believing that visibility is something only the big bran...
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Episode 30
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7:56