Diary of The Search Queen
A raw and real podcast where Sonja Pototzki-Raymond (aka Sonja The Search Queen) shares her journey through business, motherhood, and resilience—alongside powerful insights into SEO, Google Ads, and building unshakeable strength through life’s toughest moments.
Podcasting since 2025 • 22 episodes
Diary of The Search Queen
Latest Episodes
Episode 22: Google Ads or SEO? The Secret to Filling Salon Chairs Fast 💇♀️✨
Ever wondered if Google Ads or SEO is better for your salon?In this solo episode, I’m diving deep into the question I get asked the most, “Which one should I do first?”Here’s the truth: choosing the wrong strategy (at the wrong ...
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Season 1
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Episode 22
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8:49
Episode 21: Get 50 Qualified Salon Leads in 90 Days 💇♀️🚀
If you’ve ever had one week of fully booked appointments followed by a week of crickets — this episode is for you.I’m diving deep into the science of keeping your salon chairs full all year round. In this episode, I share why relying on...
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Season 1
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Episode 21
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11:35
Episode 20: 3 Brutal Truths About Google Ads That Will Shock You 😱💥
Discover the three brutal mistakes salon owners make with Google Ads and why they’re losing money. Many rely on organic social media or Meta ads, but Google Ads work on intent, bringing warmer, high-quality leads ready to book. This episode cov...
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Season 1
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Episode 20
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5:46
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Episode 19: Success Nearly Cost Me Everything: Until I Redefined It
What happens when you build the empire of your dreams… only to realise you’ve lost yourself in the process?In this episode of Diary of the Search Queen, I sit down with powerhouse strategist Lezly Kaye. Lezly went from scaling a...
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35:52
Episode 18: The Day I Fired the Wrong Clients
What if the bravest business decision you could make… was to say no?In this episode of Diary of the Search Queen, I share the raw truth about one of the scariest (and most freeing) parts of running a business: firing clients wh...
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Season 1
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Episode 18
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13:07