Diary of The Search Queen
If you’re a salon owner ready to ditch the overwhelm and finally fill those empty chairs, this podcast is for you. Hosted by Google Ads and SEO expert Sonja Pototzki-Raymond, Diary of The Search Queen gives you real talk, proven marketing strategies, and raw behind-the-scenes stories to help you get found, trusted, and fully booked without burning out.
Podcasting since 2025 • 38 episodes
Diary of The Search Queen
Latest Episodes
Episode 38: Your Google Business Profile, The Most Powerful Free Tool You’re Ignoring
If you’ve ever said “I know I need to get my salon sorted on Google… but I have no idea where to start,” this episode is for you.In this episode of Diary of the Search Queen, I walk you through the exact 90-day...
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Season 1
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Episode 38
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8:42
Episode 37: How to Turn Google Clicks Into Real Bookings (Without Lifting a Finger)
More traffic doesn’t mean more clients. And this is where most salon owners are getting it wrong.In this episode of Diary of the Search Queen, I break down why driving Google traffic is only half the job, an...
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Season 1
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Episode 37
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9:40
Episode 36: Why Your Competitors Are Showing Up on Google (And You’re Not)
Have you ever searched your own salon and thought…“Why am I nowhere to be found?”You’re not alone.In this episode of Diary of the Search Queen, I break down exactly why some salons...
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8:28
Episode 35: From Panic to Peace: How Michelle 2x’d Her Physio Clinic with Google
There’s a lot of pressure on business owners to rely on referrals, word-of-mouth, or social media to keep bookings coming in, but what happens when those channels disappear overnight?In this episode of Diary of the Search Queen,...
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24:16
Episode 34: How Glamour Empire 2.5x’d Their Revenue in 3 Months
In this week’s episode, I’m joined by the inspiring Lisa from Glamour Empire in Tamworth, NSW, an incredible salon owner who, alongside her business partner Renee, has 2.5x’d her salon revenue in just three months. Yep, you read that right. And...
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Episode 34
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25:22