Diary of The Search Queen

Episode 2: Becoming the Search Queen: How Personal Branding + Google Search Built My 7-Figure Business

• Sonja Pototzki-Raymond • Season 1 • Episode 2

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What does it really take to build a business that stands out, sells consistently, and stays true to your values?

In this episode of Diary of the Search Queen, I'm taking you behind the scenes of how I became Sonja the Search Queen – and no, it didn’t happen overnight (or by accident).

From managing 300 clients solo to launching a multi-7-figure Google accredited agency built on trust, data, and integrity – I’m walking you through the mindset shifts, values, and bold decisions that shaped both my brand and my business.

This is more than a business story. It’s about claiming your worth, trusting your voice, and building something aligned with who you are and how you want to live.

In this episode, I share:

  • How I turned Google Search into my superpower – and my niche
  • The exact moment I claimed the title “Search Queen” (and why it still matters)
  • Why I walked away from a job that didn’t align with my values
  • The role personal branding played in building a 7-figure business
  • The connection between resilience, identity, and the business you build

Whether you're redefining your brand, niching down, or finding the courage to take up more space – this episode will give you the fuel and clarity to go for it.

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Tag me on Instagram @sonjathesearchqueen with your biggest takeaway or aha moment!

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Here’s to building bold brands, powerful search strategies, and unshakeable resilience.