Diary of The Search Queen
A raw and real podcast where Sonja Pototzki-Raymond (aka Sonja The Search Queen) shares her journey through business, motherhood, and resilience—alongside powerful insights into SEO, Google Ads, and building unshakeable strength through life’s toughest moments.
Diary of The Search Queen
Episode 5: Behind the Mic + Beyond the Mask: How Heidi Anderson Turned PR, Personal Branding + Public Vulnerability into Her Power
Heidi Anderson built her career in the spotlight – radio, reality TV, bestselling book, bold PR brand.
But the version of her you saw? It wasn’t the full story.
In this episode of Diary Of The Search Queen, we talk about what it really took to pull off the mask. From navigating anxiety on air to finding a new rhythm as a mum and a business owner – Heidi’s journey is one of truth, power, and real personal branding.
This is what it looks like to turn your story into your superpower.
We dive into:
- Heidi’s journey from radio and reality TV to running a PR business that’s built on purpose
- The anxiety she hid at the height of her media career – and the moment she decided to go public
- The ripple effect of showing up vulnerably (and how that changed everything)
- Letting go of guilt, navigating motherhood, and chasing big dreams unapologetically
- Why authenticity is the strategy when it comes to PR and personal branding
Whether you're a business owner, a content creator, a leader or just someone tired of pretending – this episode is your reminder that you don’t have to wear a mask to be powerful.
Connect with Heidi:
- Buy Drunk on Confidence – available at major bookstores and online
- Follow Heidi on Instagram at https://www.instagram.com/_heidianderson/
- Find out more at https://heidianderson.com.au
Want more?
- Buy the Search for Resilience https://www.amazon.com.au/Search-Resilience-Awaken-Warrior-Business/dp/1925452964
- Follow Sonja on Instagram at https://www.instagram.com/sonjathesearchqueen/
- Download a copy of The Google Ads and SEO Checklist https://sonjathesearchqueen.com/google-ads-and-seo-checklist/
- Find out more at https://sonjathesearchqueen.com/
Loved this episode?
Tag me @sonjathesearchqueen and Heidi @_heidianderson on Instagram and let us know what landed.
And if this conversation cracked you open in the best way, leave a 5-star review so more listeners can find it.
Here’s to dropping the mask and turning your real story into your power