Diary of The Search Queen
A raw and real podcast where Sonja Pototzki-Raymond (aka Sonja The Search Queen) shares her journey through business, motherhood, and resilienceāalongside powerful insights into SEO, Google Ads, and building unshakeable strength through lifeās toughest moments.
Diary of The Search Queen
Episode 21: Get 50 Qualified Salon Leads in 90 Days šāāļøš
If youāve ever had one week of fully booked appointments followed by a week of crickets ā this episode is for you.
Iām diving deep into the science of keeping your salon chairs full all year round. In this episode, I share why relying on social media and word of mouth alone keeps you stuck in the feast-or-famine cycle, and the proven systems I use to help salon owners build predictable lead flow, consistent bookings, and a client base that truly values their expertise.
From understanding Google as your 24/7 āsilent salespersonā to creating retention systems that keep clients coming back, Iāll show you exactly how to create the financial and time freedom you started your salon for in the first place.
In This Episode, I Cover:
Why āpredictable marketing = predictable bookingsā
The biggest mistake salon owners make with their lead generation
How Google Ads + SEO can bring in high-quality clients on autopilot
The real ROI of marketing that works (and how to stop undercharging for your time)
The 3 systems that keep salon chairs full:
1ļøā£ Lead Flow
2ļøā£ Retention
3ļøā£ Scaling Wisely
How to build a client base that values your expertise, pays premium pricing, and stays loyal
Are you ready to take control of your visibility, stand out in your industry, and create lasting impact? Book your free Salon Scaling Demo today: https://offer.sonjathesearchqueen.com/salon-scaling-system
Key Quote
āKeeping your salon chairs full doesnāt happen by luck ā it happens by design. When you treat Google like the business development arm of your salon, thatās when you start getting your time and freedom back.ā
Follow Sonja The Search Queen
Instagram: https://www.instagram.com/sonjathesearchqueen/?hl=en
LinkedIn: https://www.linkedin.com/in/sonja-pototzki-raymond/
Facebook: https://www.facebook.com/sonjathesearchqueen/ | https://www.facebook.com/thesearchrepublic/
TikTok: https://www.tiktok.com/@sonjathesearchqueen
Apple Podcast: https://podcasts.apple.com/au/podcast/diary-of-the-search-queen/id1815923828
Spotify: https://open.spotify.com/show/157G6kAL8knOATrTNTohcs?si=f74babd25ec94561
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