Diary of The Search Queen

Episode 22: Google Ads or SEO? The Secret to Filling Salon Chairs Fast 💇‍♀️✨

• Sonja Pototzki-Raymond • Season 1 • Episode 22

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Ever wondered if Google Ads or SEO is better for your salon?

In this solo episode, I’m diving deep into the question I get asked the most, “Which one should I do first?”

Here’s the truth: choosing the wrong strategy (at the wrong time) can waste your money and your momentum. But when you get it right? It’s the difference between empty chairs and a waitlist.

Whether you’re a brand new salon or a seasoned business owner planning your next expansion, this episode breaks down exactly how to use Google Ads + SEO to grow without the overwhelm.

In this episode, I share:

  • Why Google Ads is a powerful now strategy for bums on seats
  • The #1 mistake salons make when running ads (and how to fix it)
  • How SEO works differently and why it’s your long-term engine
  • What type of salons are ready to use both strategies together
  • Why some campaigns flop and others fly (hint: it’s not luck)
  • The real cost breakdown and when each is most profitable

Whether you’re stuck posting every day with nothing to show for it or just tired of inconsistent bookings this is your permission slip to stop guessing and start growing.

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Tag me @sonjathesearchqueen with your biggest takeaway! And if it helped you make a smart next step in your strategy please leave a 5-star review. It helps the podcast reach more salon owners like you.

Here’s to smart search strategies and fully booked days ✨