Diary of The Search Queen
A raw and real podcast where Sonja Pototzki-Raymond (aka Sonja The Search Queen) shares her journey through business, motherhood, and resilience—alongside powerful insights into SEO, Google Ads, and building unshakeable strength through life’s toughest moments.
Diary of The Search Queen
Episode 23: The Google Ads Strategy Behind This Gym’s Massive Growth
Running three businesses, raising two kids, and leading a community of 700+ members? It sounds like a lot, because it is. But today’s guest, Pumen from Champions Gym, shows us exactly what resilience, leadership, and heart really look like.
From fighting in the ring as a teen to building one of WA’s most respected combat sports communities, Pumen’s journey is about way more than Muay Thai. It’s about purpose, discipline, identity, and staying the course when things get hard.
Whether you’re a business owner, a parent, or someone searching for the next version of you, this episode will land deep.
We Talk About:
The unexpected love story that sparked Champions Gym
How martial arts became a vehicle for confidence, resilience, and purpose
Building a business from the ground up, and the real costs along the way
Losing (and finding) your identity after walking away from something you love
Balancing parenthood, partnership, and purpose without burning out
Navigating the challenges of digital marketing in a sea of “promises” that don’t deliver
Why professionalism, presence, and people-first values built a brand with staying power
About Champions Gym:
Champions Gym has transformed thousands of lives through Muay Thai, boxing, and strength training, with a focus on community, discipline, and inner strength. Founded by Pumen and Whitney, it now spans three locations across Perth.
Connect with Champions Gym:
Website: championsgym.com.au
Instagram: @championsgym
Want more?
Follow Sonja on Instagram: @sonjathesearchqueen
Book your free Salon Scaling Demo today
Download the Google Ads + SEO checklist
Follow me on Instagram: @sonjathesearchqueen
Explore more at: sonjathesearchqueen.com
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Because resilience isn’t built in perfect moments, it’s forged in the fire. 🔥