Boxes, Branding & Building a Team: The Behind-the-Scenes of Made Home with Kirsty

This episode is a full-body yes for anyone building a service-based business from scratch and wondering how the heck to scale it without losing their sanity (or the heart of what makes it great).

We sit down with Kirsty, the founder of Made Home—a premium moving and home transition service—and unpack the incredible journey from side-hustle decluttering gigs to a thriving 20+ person team and partnerships with Sydney’s top agents.

We get honest about what growth really takes, how to keep your brand reputation tight while you scale, and why letting go (literally and figuratively) is the only way forward when your business starts to grow bigger than you. 

In this episode, we chat about:

• How a few odd jobs sparked a full-blown business idea 
• The cashflow crunch that almost had her calling it quits
• Growing a team while growing a family
• Pricing lessons that changed everything
• Moving from hourly to outcomes (and why the East will pay for premium)
• How to maintain culture and quality at scale
• Reframing success when you’ve got toddlers and big dreams
  
  

Quickfire topics we cover:

• Building trust with agents and becoming their go-to
• Hiring before you’re ready (and why she’d do it again)
• Being the bottleneck vs. building a leadership team
• Scaling without selling your soul
• Why a new hire might be more important than a new CRM
• Setting up your business so you can actually step away

Chapters:
 [00:00] Tequila, Toddlers & The Business That Started With Boxes
 [04:00] Kristy’s Origin Story: From Real Estate EA to Founder
 [08:00] First Clients, First Hires & The Power of Lightbulb Moments
 [16:00] Packages, Premium Clients & Pricing for Outcomes
 [25:00] Real Talk on Systems, Capacity & Growing Pains
 [33:00] The Eastern Suburbs Tap: Are We Ready to Turn It On?
 [40:00] Cashflow Fears, Big Decisions & What She’ll Never Do Again
 [48:00] Mums, Mindset & Mapping the Next Move
 [55:00] What Would You Pay to Not See a Box?
 [01:04:00] Lessons, Legacy & Getting Out of Your Own Way

If you’ve ever felt like your business could blow up if you just had more time, more help, or a bigger belief in yourself—this one’s for you.

🎧 Hit play and get ready to rethink what’s possible for your service biz.

With your hosts:
Jessica Whatman – founder of AgentSync, the best VA company in Australia
Hermione Gardiner – real estate biz coach and founder of Sidekick, the best property management consultant in Australia

✨ Connect with us:
🎧 The Podcast: here
📱 AgentSync: agentsync
📱 Sidekick: sidekick.net.au