Scale With Us
Meet Jess & Hermione—your new business besties. Join them for unfiltered conversations about the highs, lows, and chaos of business and life. Scaling isn’t easy, but you don’t have to do it alone. Hosted by Jess Whatman, Founder of AgentSync, and Hermione Gardiner, Founder of Sidekick.
Episodes
29 episodes
Inbox to Income: Using Email to Build Trust and Get Leads
Your socials look great, your website is live… but when was the last time you actually emailed your database?In this episode, we’re diving into all things email marketing for real estate and property management businesses — from fixing d...
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Season 2
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Episode 9
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29:21
Show Up Daily (Even If You’re in Trackies): Content Habits That Actually Work
If you’ve ever put off posting because your hair’s a mess, or skipped stories because you “don’t have anything to say” — this episode is for you.We’re breaking down what it really takes to show up daily on social media, build tr...
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Season 2
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Episode 8
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27:47
Using AI to Scale Your Content (Without Sounding Like a Robot)
If you’re still doing all your marketing from scratch, this episode might just change your life (or at least your calendar).This week, we’re breaking down how to actually use AI in your marketing — from custom ChatGPT bots to vi...
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Season 2
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Episode 7
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33:06
Your Digital Footprint Matters: Reviews, Reputation and What People Really See When They Google You
When was the last time you Googled yourself?In this episode, we’re talking all things digital footprint—what people see when they search for you or your business, and how your online presence could be helping (or hurting) your reputation...
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Season 2
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Episode 6
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30:24
Bus Stops, Billboards and Big Marketing Mistakes: Where Real Estate Agents Go Wrong
This one might ruffle a few feathers... but we’re going there.In this episode, we’re unpacking why real estate agents are still spending big money on billboards and bus stop ads, and why it might not be the best use of your budget.
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Season 2
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Episode 5
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16:10
Your Website Looks Good… But Is It Getting You Leads?
If your website is just a pretty homepage with a listings feed, you’re probably losing leads without even knowing it.In this episode, we’re sharing four of the biggest mistakes we see on real estate websites, and exactly how to fix them....
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Season 2
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Episode 4
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24:00
Fix Your Content Strategy: 4 Reasons Your Socials Aren’t Converting (And How to Turn It Around)
Posting more but still not getting leads? This one’s for you.In this episode, we’re breaking down four big reasons your content might not be converting and how to fix them without overthinking it. From the wrong messaging to missing call...
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27:04
Branding Without the Bullsh*t: Low-Cost, High-Impact Strategies That Actually Work
Too many agents think branding means paying a designer, picking a colour palette, and posting once a week with a generic quote.In this episode, we’re calling out the biggest branding myths and showing you what actually builds trust, gets...
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Season 2
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Episode 2
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27:29
Scaling with Less Stress: Smarter Content, Better Results, and Our New Launch
Your business besties are back for Season 2!In this episode, we’re catching up, sharing what’s been working in our businesses, and giving you a peek at what’s coming up this season.We talk about why marketing feels harder right no...
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Season 2
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Episode 1
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21:59
The Customer’s Always Right (…Right?) Feedback, Churn & the Service Gap You Might Be Missing
What do feedback forms, client exits, onboarding gaps, and awkward VA requests all have in common? They’re all goldmines for building a better business—if you’re willing to dig.This week, Hermione and Jess pull back the curtain on what i...
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Episode 19
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57:12
Boxes, Branding & Building a Team: The Behind-the-Scenes of Made Home with Kirsty
This episode is a full-body yes for anyone building a service-based business from scratch and wondering how the heck to scale it without losing their sanity (or the heart of what makes it great).We sit down with Kirsty, the founder of Ma...
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1:15:57
The Things We’d Say (If We Didn’t Care What People Think)
This week’s episode is part therapy session, part business banter—and let’s be honest, that’s how we like it.In between mushroom drops in the drink bottle and questionable kids’ Spotify picks, Jess and Hermione go deep on the questions w...
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Episode 17
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32:11
Build Phase Burnout: What Growth Really Looks Like Behind the Scenes
This week, we’re diving into that phase of business no one talks about enough—the build phase. You know the one. The calendar’s packed, sleep’s patchy, your new hire needs everything, and your CRM suddenly decides it’s not good enough.Hermi...
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47:32
Scaling, Sales Teams & Sanity: A Real Talk Leadership Ep with Courtney Hill
We’re jumping straight into the juggle—leading teams, raising kids, scaling careers, and still trying to have a life that feels like yours.Joined by the brilliant Courtney Hill—tech leader, mum of three boys, and freshly obsessed guitar ...
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1:00:37
Managing Your Time Like a CEO (Without Losing Your Mind)
In this episode, we’re pouring sparkling water into our Stanley cups (and then spilling it everywhere), and diving headfirst into the wild world of time management—CEO style.From overflowing inboxes to being the biggest bottleneck in our...
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52:20
Scaling Up: The Messy Middle of Growing Your Team
In this episode, we’re kicking off the new season with a drink in hand and a chat about the messy, hilarious, and very real moments behind the scenes of running a business and life. From running on empty (literally) to the overwhelming chaos of...
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52:17
Should I Pay Myself More or Keep Reinvesting? Balancing Growth, Mindset & AI in Business
In this episode, we’re diving into the real-life questions that business owners are asking right now—straight from our Instagram DMs and community. From leadership challenges to keeping your mindset strong, and whether to reinvest or finally start...
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35:40
From Real Estate to PR to Podcasting: Amanda Delosa Switched Careers & Built Her Dream Life
In this episode, we sit down with the incredible Amanda, a powerhouse entrepreneur, brand strategist, and former political media advisor, who has navigated multiple career pivots to build a life on her own terms. From starting out in real estate t...
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1:03:26
Why Your Business Needs a Personal Brand (And How to Build One)
In this episode, we dive deep into the power of personal branding and how it can transform your business. From attracting clients to building authority in your industry, having a strong personal brand can set you apart—but how much do you really n...
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44:33
How to Scale Smarter: Hiring, System & Cash Flow
In this episode, we're shaking things up and diving straight into listener questions! From scaling your business and structuring your team to managing cash flow and effective delegation, we tackle the topics you’ve been asking about.We answer:How ...
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46:27
I Left My Safe, Stable Job to Build a Business - Here’s What I Learned!
In this episode, the spotlight is on Hermione as we dive into the full story of how she built Sidekick from a side hustle into a thriving business. From navigating motherhood while growing a company to making bold career moves, she shares the pivo...
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1:04:26
We Struggled With Imposter Syndrome— Now We Run 7 Figure Businesses
In this episode, we dive into the world of point hacking, business finances, and the delicate balance of mindset and habits when scaling a business. Jess and Hermione share their experiences with Amex and Paycom, offering tips on leveraging busine...
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1:03:59
How to Scale Faster (Without Working More!)
In this episode, we dive into the one strategy that’s completely changed how we run our businesses—buying back our time. From outsourcing admin work to hiring the right people, we talk about how small business owners can break free from overwhelm,...
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1:05:26
How We Built a Lead Generation Machine (On Autopilot)
In this episode, we dive deep into the one shift that can transform your business growth—Marketing. We reflect on what worked (and what didn’t) in 2024, and break down how business owners can move away from sporadic, last-minute marketing to a con...
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1:03:43
This Is the One Shift That Took Me from Employee to CEO (While Raising a Family!)
In this episode, we take a deep dive into Jess’s journey from corporate real estate to running a rapidly scaling business. From starting out with a simple idea to managing a global team, Jess shares the challenges, wins, and lessons learned along ...
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47:09