Scale With Us
Meet Jess & Hermione—your new business besties. Join them for unfiltered conversations about the highs, lows, and chaos of business and life. Scaling isn’t easy, but you don’t have to do it alone. Hosted by Jess Whatman, Founder of AgentSync, and Hermione Gardiner, Founder of Sidekick.
Scale With Us
Branding Without the Bullsh*t: Low-Cost, High-Impact Strategies That Actually Work
Too many agents think branding means paying a designer, picking a colour palette, and posting once a week with a generic quote.
In this episode, we’re calling out the biggest branding myths and showing you what actually builds trust, gets you noticed, and helps you grow without needing a big budget or marketing degree.
We share three simple strategies you can use to sharpen your brand, improve consistency, and connect with the right clients. Whether you're running solo or part of a big-name franchise, this episode is packed with practical tips.
We Talked About
- Why your brand is more than just your logo and colours
- How inconsistent branding turns clients off and how to fix it
- Why showing your face and personality builds trust
- How to make content feel aligned without oversharing
- Smart ways to partner with other brands and grow your audience
Chapters
[00:00] Welcome back: Season 2 kicks off
[03:00] Branding isn’t just about logos and colours
[05:00] Do you need a big marketing budget to stand out
[07:00] Why personal branding matters in small business
[10:00] Tip 1: Consistency is currency
[13:00] Tip 2: Show your face and your vibe
[20:00] Tip 3: Leverage aligned partnerships
[24:00] Quick wins to action today
[27:00] Free download: The Ultimate Personal Branding Blueprint
Free Download
The Ultimate Personal Branding Blueprint
A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business.
The Brand Lab
Marketing made easier for real estate pros
Brand Lab is your shortcut to better content, stronger branding and more leads.
👉 Join now
With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick