Fix Your Content Strategy: 4 Reasons Your Socials Aren’t Converting (And How to Turn It Around)

Posting more but still not getting leads? This one’s for you.

In this episode, we’re breaking down four big reasons your content might not be converting and how to fix them without overthinking it. From the wrong messaging to missing calls to action, we walk through how to shift your strategy, sharpen your brand, and start turning followers into clients.

You don’t need to post more. You need to post better. And we’ll show you how.

We Talked About

• Why just listed and just sold posts aren’t enough
• The three content pillars every real estate brand needs
• What to do if you’re speaking to the wrong audience
• How to choose the right platform based on your ideal client
• The metrics you should actually be tracking
• Why missing calls to action are costing you leads
• Easy tools to grow your database and convert more from content

Chapters

[00:00] Likes Don’t Pay the Bills
[03:00] Mistake #1: Too Much Just Listed, Not Enough Personality
[06:00] The Content Pillars You Actually Need
[08:00] Mistake #2: Speaking to the Wrong Audience
[10:00] Are You on the Right Platform (Or Just Comfortable)?
[13:00] Mistake #3: Not Measuring What Matters
[15:00] Metrics to Track and Why They Matter
[16:00] Mistake #4: No Clear Call to Action
[19:00] How to Invite People to Work With You (Without Sounding Salesy)
[21:00] Tools Like ManyChat That Make It Easy
[25:00] Don’t Copy, Create Your Own Style
[26:00] Final Tips: Audit, Track, and Take Action

Free Download
The Ultimate Personal Branding Blueprint

A free guide for agents, PMs and BDMs who want to stand out, get noticed and grow their business.

👉 Download the guide

The Brand Lab
Marketing made easier for real estate pros

Brand Lab is your shortcut to better content, stronger branding and more leads.

👉 Join now

With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick