Scale With Us
Meet Jess & Hermione—your new business besties. Join them for unfiltered conversations about the highs, lows, and chaos of business and life. Scaling isn’t easy, but you don’t have to do it alone. Hosted by Jess Whatman, Founder of AgentSync, and Hermione Gardiner, Founder of Sidekick.
Scale With Us
Bus Stops, Billboards and Big Marketing Mistakes: Where Real Estate Agents Go Wrong
This one might ruffle a few feathers... but we’re going there.
In this episode, we’re unpacking why real estate agents are still spending big money on billboards and bus stop ads, and why it might not be the best use of your budget.
We break down three major problems with this kind of “visibility” marketing, plus better, smarter, and actually measurable ways to get in front of the right people in your market.
We also share creative marketing ideas that actually get attention (without the cringe), and how to know if your marketing is truly working.
We Talked About
- Why most bus stop ads are a waste of money
- The public’s perception of agent advertising
- How to make your marketing about the client, not just your face
- Creative billboard examples that actually stood out
- How to make your brand memorable without going full ego
- What to spend on instead: content, ads, and smart targeting
- Why it’s time to measure ROI, not just visibility
Chapters
[00:00] Welcome: We might get some hate for this one
[01:00] Agent marketing that’s all about you not your client
[03:00] Public perception: what people really think
[04:30] The problem with one-size-fits-all billboard marketing
[06:00] Smart examples that actually work
[07:30] How to be memorable for the right reasons
[09:00] Creative campaigns using local humour and trends
[10:30] Why flyers and other offline strategies still need creativity
[11:30] The cost of billboards vs. what else you could do
[12:30] Better ROI: Facebook ads, video, and custom audiences
[14:00] Three better questions to ask before you spend another cent
[15:00] Actions you can take this week
[16:00] Want help? We cover this in The Brand Lab
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With your hosts:
Jessica Whatman, founder of AgentSync
Hermione Gardiner, founder of Sidekick