Partner Feature: Visto

Search isn’t just about being found anymore — it’s about being chosen.

In this episode of The Spark, we sit down with Tom Lee, CEO & Co-Founder of Visto, to unpack the massive shift happening in search right now — and why AI visibility is quickly becoming the new competitive battleground.

We’ve spent the last year talking about SEO, AI search, and how brands can stay ahead. But we weren’t looking for hype — we were looking for clarity. A way to measure AI presence, identify content gaps, build a roadmap, and actually influence how brands show up inside AI-generated answers.

That’s where Visto comes in.

We discuss:
• Why 40% of searches are already happening in AI platforms — and what that means for brands 
• Why companies are seeing a 30–70% drop in organic traffic 
• How AI search traffic converts 8x higher than traditional Google traffic 
• Why SEO still matters (and how GEO builds on top of it)
• How Front Burner Marketing can move from passive AI monitoring to true optimization
• What it actually takes to get cited inside AI answers

We also dig into:
• The 7 areas of AI visibility analysis
• Per-prompt tracking and competitive insights
• Building an actionable GEO roadmap (not just a dashboard)
• Why brands that don’t adapt risk becoming invisible

If you’re a founder, CMO, or marketing leader wondering how to position your brand for the future of AI search — this conversation is for you.

The future of search is happening now. The only question is: will your brand be chosen?

Want an AI Visibility Audit for your brand? Reach out to our team.

👍 Like. Follow. Share.
And don’t forget — authority still matters.

Transcript

SPEAKER_01 0:00

The future of search isn't about being found. It's about being chosen. Our guest today has built a platform that does just that. Help you and your brand become the chosen one.

SPEAKER_02 0:16

All right. So we spent the last year talking about SEO and AI search and how we've been looking for ways to help our clients shift gears and really be chosen by the AI overlords. We've been working really hard to get ahead out of the competition so that we had something to offer our clients that was kind of effective, reliable, something that we could apply for AI search optimization. But we kept struggling to come up with platforms that were pivoting as quickly as we were ready to. Yeah, right. And can afford.

SPEAKER_01 0:53

Right. That part. That part. Actually have a human at the other end.

SPEAKER_02 0:55

Yeah, yeah, yeah. And so it was getting pretty frustrating.

SPEAKER_01 0:58

Yeah. We want to move fast, right? Yeah. I mean, we're a small agency. We're able to pivot. Um Pivot. Of course. Um but you know, before we really dig into this, I mean, new year, new us. Look at these new digs. Yeah, I'm excited. Okay. There's way more cameras here. No pressure. Okay. All right. Um you're right. Like we struggled. Um it was frustrating. We were looking for platforms and partners who wanted to play with us.

SPEAKER_02 1:24

And most of the people They were ready to play at the level we wanted to play at.

SPEAKER_01 1:27

Yeah, they were just way too big, big elephants. They didn't want to talk to the little people. It's like trying to call somebody at Google or Facebook. Good luck. Um but then we got we got spotted, the marketing agency that could, right? All of a sudden ABM campaigns were flying in and um they reached our inboxes, and uh, you know, it's been a great fit for us. I mean, it's uh that they identified uh a niche in the marketplace, and we are the right fit for them, I believe. Um what we were really trying to do, because I want to be clear, is that we were really like trying to work on our clients' behalfs to find content gaps. We were trying to see and measure what their AI presence was. We were trying to find a tool or platform that would allow us to roadmap and put a plan together for success so that we could grow grow their AI visibility. Um Tom Lee is joining us today. He's the CEO and co-founder of the GEO giant, Visto. And with that, uh let's let's swing it to Tom.

SPEAKER_00 2:29

Hi there. Uh my name is Tom Lee. I'm the CEO and co-founder of Visto. Uh Visto is a GEO platform that um is built specifically for agencies to help agencies better serve their clients in the age of AI search. Um what we're really focused on is the hard stuff. So I think at the end of the day, um what companies are really looking for, what the end clients are looking for, is how the best position themselves in the AI answers. So uh just uh doing passive AI monitoring, I believe, is not adequate. Uh my mission is to really help empower agencies to really work closely with their clients and get them the best results uh possible and really deliver end-to-end ROI.

SPEAKER_01 3:16

That's a great overview and introduction. We definitely appreciate that. And again, thanks for being with us today, Tom. Um please tell us in our audience a little bit about your past. Um, if you could tell us and share with us uh about your your leadership team, your partners, uh, and then where this concept started.

SPEAKER_00 3:32

Yeah. So I'm uh I'm a product guy. Uh I've been building products for almost 20 years now. Start off my career at large tech companies, uh, Apple, Walmart e-commerce. And for myself, I quickly realized that I like working in smaller teams, I like working at startups. So from there, I went to two startups. The first one is a company called Wiser Solutions, and Wiser does AI optimization for retail pricing. And then the second um uh startup is a company called RangeMe. And RangeMe helps connect brands with uh Bixbox retail. And it was actually there that I really started hearing a lot from brands about you know this new uh AI search thing coming up and how concerned they were. This was like back in 2022, right? So brands were really wanting to own their future and have control over their organic presence on the internet. So that began with SEO. But as ChatGPT started to get more and more popular, um, they started thinking, how do they best position themselves for the future? So that's really the starting point of uh Visto. Um Harry Chiang is my co-founder, super, super brilliant guy. Uh he went to Stanford uh for his master's in computer science. He specialized in machine learning, and he's really been able to build out some really, really awesome capabilities and really the optimization engine that um you know really helps agencies uh position their clients into in in AI answers.

SPEAKER_01 5:06

No, that's that's great. And Harry, um, to your point, is uh one of the smartest human beings I've ever had a chance to talk with and work with. Um, so why now though? Like um, you know, I understand the build up, your past, um, your experiences, but like why now? What's what what's what what's going on with the timing, what's going on in the world uh that this is important.

SPEAKER_00 5:28

Yeah. So back in 2022, like it seems seems like a very long time ago, but really it's not it's it's really only three years ago, right? Like, you know, end of 2022, uh ChatGPT ushered in this new era of AI search. And I think that fundamentally changed everything. And when we look at how search is happening right now, like close to 40% of searches are already happening in AI search platforms. And by 2030, almost 80% of searches will be in AI. That's really, really massive. And companies are already starting to see the impact. Companies are seeing a 30 to 70 percent reduction in organic traffic. Um that's that's massive, that's huge. But at the same time, I think there's there's a lot of value that can be gained from agencies and from clients who are forward-leaning, right? Uh traffic coming from AI search increased by 4x in the past five months. 4x. Can it get it? And the and the quality, the quality of this traffic, it converts, it converts eight times higher than traditional Google search traffic. So, like for me, I feel like it's it's such a it's such an amazing time that we live in right now. There's this really, really awesome new technology that I think is gonna fundamentally change everything across the board, uh in digital and I think also in the AI-enabled physical world as well.

SPEAKER_02 6:57

Mm-hmm. Um go ahead. I was gonna say, so I I we've talked about AI search a lot in the last year on this podcast. Um, and I keep saying that SEO still matters. So quick question is that right? Am I saying the right thing? Do you think that's accurate? Have we been lying? Have we been lying? Are we are we right? SEO still matters, right?

SPEAKER_00 7:15

So I I hear people arguing about this all the time. Like some people say SEO is dead. Some people say, you know, GEO is just SEO called by a different uh name. I I fundamentally believe that SEO is still super, super important, and GEO is built on the foundation that SEO uh had has really laid out there. Yeah.

SPEAKER_01 7:41

That's a great answer because otherwise we're gonna pack this up. That's it, we're out of here.

SPEAKER_02 7:47

And so, and what made you go into the the GEO space instead of AEO, right? Because there's so many.

SPEAKER_01 7:55

Alphabet soup.

SPEAKER_00 7:56

So it's it's it's so it's so funny, right? Like it's like GE, AI, AEO, like whatever. I think I think this industry is so new right now, uh, people don't even they haven't even come to consensus on what to call it. So I call it GEO because we're optimizing for generative engines.

SPEAKER_01 8:14

Okay. And then us as a product, to be clear, is we have an AI visibility package, foundations package. Core I can't even say it. We need to rename these things.

SPEAKER_02 8:26

Six-page core. Six-page core. There it is.

SPEAKER_01 8:28

AA foundation six-page core. Say it five times fast.

SPEAKER_02 8:30

No, we don't need to. You never need to.

SPEAKER_01 8:32

All right, fine. Go ahead.

SPEAKER_02 8:33

So um in so we've had a lot of fun learning to use your platform and you know, using it for our clients. Uh and part of it is that it looks at seven areas of analysis initially, when we first do the audit, and then it measures it over time. And so I I wrote them down because I do not remember them off the top of my head. Oh, come on. Pop quiz, I'll come up with like an acronym for it. Um visibility, competitor, sentiment, content gap, citation, on page, and technical analysis. So, how did you land there in understanding what AI is looking at and citing?

SPEAKER_00 9:10

Yeah, um, so I I think at the core, right? Like what what is let's cut let's kind of break it down to like first principle. So, like what is AI search? AI search is really built on large language models. And these large language models are um they're neural networks and they're made up of um of neurons. And what it's actually trying to do is actually looking at patterns and it's trying to make predictions. So it uses like transformers to predict the next word. That's really what it's trying to do, right? So when someone types in a prompt into Chat GPT or Perplexity or Google AI overview, right? Or like search for AI overview, AI is really creating a semantic map of that space and it's trying to understand what are what is that user trying to get out of that question. That's actually very, very important, right? So for a company to actually make it into the AI answer, you actually need to actually cover as much of that semantic space as possible so that you're relevant. So the content that you have needs to be relevant to how AI wants to answer your question. Um so these large language models are trained typically several months ahead of time, and it and that training is static. Now, when you type in something, what does it do next is I'll actually try to fill in any knowledge gaps that it has or knowledge that might be outdated. So it actually goes out and does a series of web searches. So that's actually a very big connecting point between GEO and SEO. So in order for you to actually show up, you need to actually show up in these search results. So from there, AI might bring back, let's say, 40 search results, and and then you know, of those 40, it would decide what are the five to seven that it would actually use and cite. That like that that process is very important. How does it actually get from the 40 to the seven? So AI reads content very similarly to a human being, right? So content that is fresh, content that is actually um meaningful, impactful, and not just AI repackage slop tends to get you know used a lot more. And then from there, like technical GEO, um, you know, like that, that really helps a lot. So like that's fundamentally how um we approach this is really kind of breaking it down to uh the fundamentals and really kind of built on top of exactly to match how AI actually works.

SPEAKER_02 11:56

And do you think do you think any of the the seven are are like are two of them the really good ones that you really need to watch more than others, or they're they're all kind of equally weighting how you're showing up?

SPEAKER_00 12:11

So I think a favorite child, basically.

SPEAKER_02 12:14

What's that? Do you have a favorite child basically?

SPEAKER_00 12:18

So I think um I think visibility is very important. I think uh understanding what what topics people are searching for and uh what prompts uh people are searching for, and then actually showing up in those answers, that's very important. Understanding how AI is reading your content, um, the the AI readability part, again, that is super, super critical. And then from there, like AI, uh like the content coverage and technical geo, these are all very tied in with how AI actually makes the decision.

SPEAKER_02 12:53

And I I don't think we actually kind of covered this yet, but part of the the thing that FISTO does is gives you, it looks at all these areas and then says, you know, here are your opportunities. And so then the agencies can figure out where we want to put our resources to try and address those. Um and one of the coolest parts is like the per prompt analysis. Can you talk a little bit about how that works and and what what we can see on the agency side within that analysis?

SPEAKER_00 13:25

Yeah, yeah. Um, so part of our optimization, so we break it out into three different parts. Um and we're really trying to uh supercharge and superpower the agencies to be uh even more effective and even more efficient. So the first step is the identification of the opportunities. So our platform continues to scan the client's presence on the internet. And we look for any gaps and opportunities so that agencies can help you know make improvements for the clients. That's that's really uh where it starts. Um and then from there, uh we uh recommend optimization tasks and strategy so that agencies can actually uh you know do more optimization and then we measure the impact and the results. So for the prompt analysis, what we do is based on the specific topics that we think is very relevant for for the client, we actually track individual prompt and actually track is uh is the client in the AI answer. Like, are they being mentioned? Is there a URL in the answer to take the uh the user back to your website? And are you being cited? Because citations is also another source of uh of traffic.

SPEAKER_02 14:42

The citation part's really cool.

SPEAKER_00 14:44

Yeah. So what we really try to do is to get the client into the AI answer in those three ways.

SPEAKER_02 14:52

Yeah, and you can see where other people are showing up, which is really neat too. Like, why are they getting cited and we're not getting cited?

SPEAKER_01 14:58

Right, and then it'll show you because they have this content created. So uh in the beginning, in the introduction from the start, um, something that we were looking for was this roadmap. So this opportunity roadmap, because at first in version 1.0, um Tom corrects me if I'm wrong, but 1.0, there wasn't a roadmap. And I remember us raising the flag, right, saying, hey, this is great, but there's 70 things here to do. And we're like, well, that's 70 things per page times 10 pages in our SEO plus schema markup and service and monitoring, blah, blah, blah. We can't possibly do 70 things on a page. So help us prioritize. And that's what's great, is that it does give us the roadmap in red light, yellow light, green light. Right? And it's uh it it it helps us be more efficient. And then from there, the meter starts, right? So we make adjustments to the page, create content, restructure the page, flag, schema markup, all the things, and then the meter starts so we can see the baseline of where it started, and then on a weekly, monthly basis, we can see how it's now performing.

SPEAKER_02 16:01

Yeah. And so the way we're applying this tool for us, which we love, good tools. Um where's the counter danger is that you know we're running this scan and then we can review with the client. Like these are these are your opportunities. This is building out huge multi-page piece of content on this topic, or this is just you gotta change your heading tags on this page.

SPEAKER_01 16:25

Aaron Powell And you know who loves these, uh loves this are the C-suite, the founders, owners who are alphas typically, and they want to know what their competitors are doing. Yeah. Because when we first engage in our process, we can run an audit against their competitors, put in keywords, and then we can show exactly what prompt you're showing up for, not showing up for, where your competitors are beating you to put together your war chest.

unknown 16:49

Yeah.

SPEAKER_01 16:50

And they love that. They do like seeing that.

SPEAKER_02 16:52

Well, especially if they show up on it.

SPEAKER_01 16:54

They don't really like it when they don't show up on it. But no, but it gives them a clear path forward of what to do next and where to invest their time, money, energy. Yep. Okay. Um, you know, do you see, Tom, Tom, do you see uh a time when only AI visibility matters?

SPEAKER_00 17:10

So this is gonna be a little controversial. I I actually I actually do see a world where AI visibility is gonna be the only thing that matters.

SPEAKER_01 17:18

You're at the right place for controversy. Go ahead, sorry.

SPEAKER_00 17:21

And I and I I because I I like to kind I like to I like to skate to where the puck is going, right? And if you look at all the platforms out there, obviously Chat GPT is the biggest AI search platform. Um Perplexity is growing really fast. These are you know like AI search native. But even the elephant in the room, even even Google themselves, they're moving really, really fast down this path. They started they they started with Google AI overview, which now covers over 30% of keywords. And now they have AI mode. So I think I think search is gonna move to a place where AI is trying to actually deliver the answer to you as quickly as possible. And then at points, you know, people will need to go to the website to get additional content or to make their purchase. Now, even further out, I see a world where there are gonna be a you know there are gonna be millions of AI agents going all over the internet, uh doing discovery and actually doing transactions on behalf of a human being. Right? So if I if I want to go buy a new pair of skis for my three and a half year old daughter, all I really need to do is is just tell AI, like I want to buy a pair of skis. And AI already has all the context about me, about my daughter, how tall she is, how much she weighs, and then a day later, a new pair of skis uh show up at my doorstep. Skynet.

SPEAKER_02 18:55

Some people are scared of that. I'm like, yes, thank you. That's what exactly what I'd like.

SPEAKER_00 18:59

Yeah.

SPEAKER_02 19:00

I love targeted ads. I'm a huge fan. I buy that stuff all the time.

SPEAKER_01 19:04

Got it, got it. Um just to kind of rewind a little bit though. So websites, SEO still are important though, because when uh I just want to make sure I'm understanding this correctly before my head explodes. So um the SEO is still important. Websites, content, all these things are still important because AI assistants are now searching using that as part of the formula of serving up who they choose. Correct? Am I saying that correctly?

SPEAKER_00 19:32

That's correct. I I think I think at the the interface is gonna be AI search. But what powers that interface is still gonna I I believe websites will still exist. I think people are still gonna want to I think websites are I think I think a website is a better user experience, is a better UI to consume certain type of content. You know, like nothing really beats watching a like watching a video, right? It doesn't matter how many words you actually read, sometimes you just want to watch the video. And like that kind of format, I still think there's a place for it. I also think that there is a place for enabling AI to consume the type of content that they need. Uh the product information that's actually very uh very relevant and important for AI to actually kind of consume and use in this kind of you know, like modeling and how it actually makes a recommendation. Some of that detail is probably too too detailed for a human being. Like, I mean, I I don't read a user manual anymore, right? But for AI, it can definitely read through all of it to actually make the best recommendation, for example.

SPEAKER_02 20:41

I use it like an user manual sometimes too. Yeah, you can't.

SPEAKER_01 20:45

How do I change the light in my microwave? You're really far down the line. As we know though, like as far as like people are what we're learning, um, people are still using AI searches like Google. And we're like, no, go a step further. Like, what do you mean? So it's just a different way of thinking, right? But as um as time is quickly moving, different generations are picking up and they're not using Google at all anymore. Yeah. So okay.

SPEAKER_02 21:09

So we um were talking in the beginning about how we were not finding a platform that worked for us. Um this is we're now we've been working with you for almost close to a year or almost, it's a little under a year. But um so now what are you seeing in the competitive landscape for other people that you know you're up against and and what what's making you guys different?

SPEAKER_00 21:33

Yeah. Um so I think there are two primary uh ways that we're very different. The the one is when you look at the geo companies out there, they all focus on AI visibility and visibility monitoring. So that's very passive. Uh I mean it's it's it's important information to it's important information, it's important insight to understand are you showing up in AI search? But just knowing that it's only the early, early stages, right? Ultimately, what you want to do is be able to influence AI and for agencies to help a company show up in the AI answer or improve how they show up in AI AI search. Right. If there's like a negative sentiment around your brand, you want to be able to fix it, right? Yeah. So our comp I think the solutions out there. My opinion is they took they took the quick and easy path. They solved for what was what was easy first, which is passive monitoring. For us, Harry and I, we kind of come from a very technical background. So we wanted to solve for the hard thing first. Like start with the hard thing and really crack optimization and then work backwards. So that's that's our approach. So our platform is very, very focused on actionability. And the second part is who we choose to serve, our ICP. Um other companies, they all go after enterprise or go direct to the end company. We actually find it a lot more interesting to work with agencies for a couple of different reasons. I think agencies are very forward-leaning and are subject matter experts. And because of that, the agencies who I've been working with, you know, front burner, um at the at the very at the very top, really at the end of the day, it's like you guys are trying to deliver ROI to your clients. Yeah. Like you have to actually be able to deserve uh to deliver results. So that aligns very well with our approach of optimization first. That's the most important part. Yeah. So like that's actually worked out really well for us.

SPEAKER_02 23:49

We it's been super fun, actually. I I love the agency direct approach. Um, I think in the beginning you said, you know, we're really good at this part, but that next part you guys are really good at. And so like, let's put those two together. Um and it's been very fun because we were kind of in the beta and we got to play with the play with the different features and be like, hey, what if what if it could do this? Where's the download button, Harry? Yeah, how do I download this thing? And then an hour later there was a download button. Yeah, that's amazing.

SPEAKER_01 24:19

Um can you talk a little bit about um like how this offering, like from your lens, and you've talked about why agencies are the right fit, but how how does Visto, how does the platform complement our offerings in the agency landscape? Like how does it complement what we're already doing?

SPEAKER_00 24:36

Yeah. So the way I think about Visto is I think AI has it is very powerful in enabling workforces. I think I think AI can make human beings 10 times more efficient and 10 times more effective. At the end of the day, that that's really what we're trying to do. We're trying to uh enable agencies to deliver GEO in the best way possible. So we try to automate a lot of the repetitive work, like doing research and identifying opportunities. You know, like if you think back to like the SEO era, uh there's there's so much time that that's spent doing research, doing keyword research. A lot of that is now, you know, like from my standpoint, you can start to actually think about how do you automate that and actually make it better with AI. Right. So that's really what what we're trying to do. So we then surface up to the agency, hey, these are things that we found. These are things that we think are gaps and are opportunities for you to help your clients improve. Now, I think the agencies uh know the clients the best. You get you are you're at the front line. So it's actually better for you to actually have that information and then you partner with the clients to decide what's actually worthwhile working on. You guys can prioritize, you guys can create the GEO strategic roadmap, and then go from there. And then we provide some more help with how to optimize. And then we measure the results into attribution.

SPEAKER_02 26:10

Yeah. And I also think if you gave this to just an end user marketing department, it's pretty overwhelming.

SPEAKER_01 26:17

Yeah, I agree.

SPEAKER_02 26:18

There's a lot, there's a lot of information in there, and like an agency is better suited to kind of help gauge what's appropriate for a client.

SPEAKER_01 26:25

Yeah, yeah, I totally agree with that. And the fact that Tom already gave us um the nod on being at top of the agency. I love that. That's a good soundplay right there. Thanks. We didn't even pay him for that one. That's good. Um, you know, if if if uh you work with agencies, we work with clients. If if you were to see a client though, we'll just call it a SMB client who's interested, has heard all the buzzwords, um, you know, it's it's everywhere. They're um either scared of it but know it's coming, or they're trying to lean into it but don't know how. What what would your message to them be about why now is the time to get their arms around this as much as possible? Yeah.

SPEAKER_00 27:06

Okay, so I'm gonna answer that question directly, but before going there, I actually do think that I think I think doing doing SEO and doing geo is difficult, is hard. And I think geo specifically is such a new industry. Um, like we're we're we're still even Visto, we're still learning a lot of stuff every single day. Right. So I think it really takes um an expert, a subject matter expert, an agency who is really thinking about this all the time and keeping up with the latest and greatest, and constantly running experiments and constantly trying new things. I feel like that's the best way to actually take action and actually win in GEO. That factors really, really hugely in us identifying agencies as ICP. I did not take that lightly, right? I I feel that going direct to an end client and just putting a really complicated tool in front of them, to your point, it's gonna be very overwhelming. Like it's gonna be very, very difficult to do. So by by working with the experts, we empower the experts, the experts then serve the clients. I feel like that's a much a much, much better path, in my opinion. In my opinion. Yeah. Um now to answer your question of like is why is this the right time for clients? I think there are many different reasons. Um AI is already AI is here to stay. Like we we can all agree with agree with that. This is only going to like the usage is only gonna grow. So AI is already talking to you know, like your clients, customers all day long. I mean, you want to know what AI is saying, and you want to have a have influence and how AI is representing your brand. I think that I think that is I think that is that is huge. Um another thing is the impact is real. The impact is real. Like I mentioned earlier, uh AI search already represents 40% of searches out there today, and traffic is already going down from organic Google search. Like you need to be positioned positioned for the future. The third is the platforms are already the platforms have spoken. Chat GPT, perplexity, these are all growing in popularity. And even Google themselves are like they signal very, very strongly that AI is the future with AI over overview and AI mode. Um so I think for I think for companies, there is there's a little bit of you need to you need to safeguard your brand for the future. You need to position yourself for growth, and you don't want to be invisible in the age of AI.

SPEAKER_01 29:58

No, I think yeah. You said it better than I could, but that's what's yeah.

SPEAKER_02 30:01

Well, I was liking about it. I was kind of thinking in a different light also that you know, with we have a lot of clients that wouldn't want to spend on SEO for years, right? And we would say, We really should invest in SEO, but they really didn't want to do it. But everyone was still kind of searching the same, right? You're still kind of going through pages of results, and some people have a higher tolerance for how many pages they'll go. Yeah, I'm going to page seven. Right. Like I'm I'm gonna dig deep because I'm a good searcher, but like now that window that's gonna get put in front of them is a much smaller window. So it's it's eliminating the possibility or the option for them to even do that. So it's it's less individually controlled and more you know controlled by the overlords.

SPEAKER_01 30:37

Aaron Powell The Overlords, Skynet. Yeah. This was uh this was timeless spent. We definitely appreciate your time today, uh Tom, and for sharing with us and being partners with us. So we've truly enjoyed this journey and we're really excited to start showing results um to our clients. I mean, this is uh we're we're living it to your point. Um the thing that keeps us up at night. I know me at least. I don't know about you, but it's definitely something that's just have your AI sing you a lullaby. Oh my gosh. So to bring this full circle here, right? Um search isn't just about being found anymore. We talked about at the beginning. It's about being chosen. Um that's really the big shift that we see. Um we weren't chasing hype when Visto actually found us, right? Uh we were looking for something that we could work with that would help us give results and would it would truly give us a roadmap and baseline AI presence and a roadmap forward to grow um our clients' brands in uh AI visibility. Um it wasn't because GEO is trendy. Um you know, a lot of it is to do with you know Tom and Harry and Gianni because they're pretty kick-ass. We enjoy like culturally, we've all aligned and it's just been a lot of fun working together. Um also an excellent follow on LinkedIn. Excellent follow on LinkedIn. Yeah, definitely. We're gonna give Tom a moment to plug, plug all the things in a minute. But um, you know, also SEO does still matter. Um I know. You're not a liar. I know. Good job, Kendra. Um and actually, more than ever, you know, even in our offerings, we don't offer just SEO, but we do SEO plus schema.

SPEAKER_03 32:13

Yeah.

SPEAKER_01 32:13

Right? At a minimum. At a minimum. Like you have to be doing something, you have to be trying. So uh authority still matters. Sentiment still matters. So for your citation. Um I think ultimately, though, that brands that like really roll up their sleeves, partner, and work with the subject matter expert like us at an agency, um, are going to be found, they're gonna be more visible, and their brand's going to survive as this keeps coming. Um, I mean it's here, but uh as we continue to see the next iteration of it. So, Tom, definitely appreciate you uh joining us. Um please uh give your information and then I'll take us out of here.

SPEAKER_00 32:49

Yeah. If uh if you want to reach out to me directly, uh I would love to chat. My email is um tom.lee at getvisto.com. You can also uh connect with me on LinkedIn. It's uh Tom KY-Lee. Um yeah, we would love to keep in touch. Awesome. Last thing from my side, yeah, I really, really enjoyed the the partnership with Frontburner. Like it's it's been amazing. When we started, like Harry and I set out to build the best GEO platform for agencies. And the way we we started was we wanted to build alongside of the leading experts in the space. So we created an agency program. We were really selective about who we worked with, and you know, we wanted to you know work together and almost co-develop something that is amazing, right? Uh so we started off with something that was very, very technical, and Jay kind of mentioned it. It was like, you know, like when when we first started, we provided so many tools out there, it was really difficult to actually make sense of it. And I like to use this analogy of a buffet. Like I'm giving you all this, I'm giving you everything out there, and you can see you can you can you can figure out on your own how to use it, but that's not the most useful thing to do. So, with all the inputs from the the front burner team and our other agencies, we were able to really build our solution around the workflow of an agency and really help as much as we can on every step of the way. So I think one example that comes to mind is um I think a lot of our customers, the agencies tell us that a lot a lot of time is actually spent when going into the first couple meetings with a prospect with a client. Now, like so what we did was we built some some tools around that. If we were not focused on agencies on this ICP, if we were kind of going after, say, like Uber or Salesforce or Walmart, there's really no reason for us to build out something like that. But because we're partnering so so closely with agencies, we're able to kind of see that a lot more and then also understand um how do you manage the account, what's actually important to the clients, uh, how do we actually provide attribution? So I think all the inputs from from the front burner team has been super, super helpful. And also, um we get a lot a lot of a lot of good ideas and advice on optimization as well. So even our technology is influenced by the team. So I really appreciate that.

SPEAKER_02 35:26

Yeah, we've loved that too. And it's hard to keep us from giving our opinions, frankly. To us? Come on now. We love sharing feedback. Yeah. Can I offer you some feedback? Thanks again, Tom.

SPEAKER_01 35:37

And if you're still listening, if you've made it all the way to this part of the episode, you know what to do next. Like, follow, share. More importantly, reach out. You can go to our site, you can reach out to us directly, and let's get you set up for the AI visibility audit. For free. For free. Oh my god. Love free things. Yeah. Take care.