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To A Million And Beyond
Discovering how respected brands made their first million.
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To A Million And Beyond
Latest Episodes
#033: Busy, Booked, and Still Broke
In this episode of To A Million and Beyond, I talk about why small business owners can be slammed with calls and booked solid yet still feel financially fragile: they’re building on the wrong foundation. I explain how profit often leaks through...
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#032: What Rebuilding My Marriage Taught Me About Winning Customers
In this episode, I share how a decade-long addiction and a trust-shattering lie to my wife exposed three questions that surface when trust collapses—who are you really, can I trust what you say, and are you for me—and how consumers ask the same...
#031: Winning in Hard Times. Why Most Businesses Shrink and a Few Roar Back.
Why Most Businesses Shrink in Hard Times (And How to Roar Back)In this episode, I explain how hard economic times change the rules of business and customer behavior, and why most competitors fall into a death spiral by cutting brand-bui...
#030: How Trust Fills Your Funeral Home - Win Their Heart Before They Need You
This talk was requested by the National Funeral Directors Association and presented via webinar on Wednesday, April 22nd, 2026.Matt Willis of Wizard of Ads explains that funeral services, like HVAC, plumbing, electrical, and insurance, ...
#029: Cutting Edge Firewood: Turning a Commodity into a Luxury
Matt Willis of Wizard of Ads interviews Leroy Hite, who built Cutting Edge Firewood from nothing into a 25-person luxury brand trusted by celebrities and prominent leaders by obsessing over details, product quality, customer service, and brandi...