In the Mind of a Distributor
No one teaches you how to run a distribution business. There’s no playbook for navigating shifting markets, growing sales, or making the right bets on technology. The best distributors figure it out by talking to the right people and learning from experience.
That’s what In the Mind of a Distributor is all about. Each month, Benj Cohen—founder of Proton, the CRM built for distributors—sits down with industry leaders, from owners to operators to sales pros, to break down what’s working, what’s not, and where the industry is headed.
If all goes well, listeners will leave each episode a little sharper, a little more informed, and a step ahead of the competition.
In the Mind of a Distributor
Latest Episodes
AI pays off when you redesign how the work gets done | Benj Cohen of Proton.ai
In this special episode, the tables are turned: Benj Cohen, founder and CEO of Proton.ai, is interviewed by VP of marketing Dasha Shakov about growing up in his family’s dental distribution business and how that experience led him to build an A...
Testing your way to better CAC, conversion, and industry turns | Kevin Weadick of TricorBraun
In this episode, Benj sits down with Kevin Weadick, CEO and President at TricorBraun, whose career runs through Grainger, Zoro, FleetPride, and more.Kevin shares how he settled the oldest argument in distribution marketing: does any of i...
Running a master distributor | Kevin Short of ORS Nasco
In this episode, Benj sits down with Kevin Short, CEO of ORS Nasco, to talk about life as a master distributor, their four acquisitions in the last two years, and what 30+ years in chemicals, plastics, and industrial distribution have taught hi...
Using data as your next competitive edge | Erik Gershwind
In this episode, Benj sits down with Erik Gershwind, Vice Chair of the Board at MSC Industrial, to unpack 30 years at one of the largest industrial distributors in the U.S. and the strategic shifts that defined his 13 years as CEO.Erik w...
Future-proofing a 100-year old distribution business | Chuck Cohen
Chuck Cohen is back on In the Mind of a Distributor. This time, he's pulling back the curtain on the biggest structural bet in Benco Dental's nearly 100-year history: reorganizing the entire company into three distinct divisions under ...