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Mal McCallion

 Mal McCallion is one of the UK’s original PropTech pioneers, with over two decades of experience shaping the property industry through innovation, strategy, and digital transformation. From rolling out PrimeLocation and Zoopla to senior roles at The Guild, GetAgent, and numerous scale-ups, Mal has been at the heart of property’s evolution since the early 2000s. Today, he leads ModelProp—a consultancy focused on demystifying AI and helping agents build future-fit businesses. Known for his razor-sharp insight, warmth and clarity, Mal is passionate about empowering agents to embrace emerging technologies, improve customer experience, and stay ahead of the curve. A sought-after speaker and strategist, he’s dedicated to ensuring estate and letting agents don’t just survive the AI era—but thrive in it. 

https://www.linkedin.com/in/malmccallion/

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