Elaine Penhaul
Elaine Penhaul is the founder and director of Lemon & Lime Interiors, an award-winning UK home-staging business that helps sellers, agents, and developers unlock better returns through data-led property presentation. With a background in mathematics, leadership coaching and public-sector transformation, Elaine brings a unique analytical and human-centred approach to what many still see as a “creative” field. Since launching Lemon & Lime in 2012, she has become one of the UK’s leading voices in staging, authoring the bestselling book Sell High, Sell Fast and developing the first global ROI-tracking app for staging. Elaine is a regular commentator in the national press and a sought-after speaker in the property, design and investor spaces. She’s passionate about demystifying staging, equipping agents with better tools, and helping clients see that great presentation isn’t about opinion — it’s about outcomes.