Ep 8: Wills Cameron (Remarkable Cream) on launching sell-out cream liqueurs & scaling with his crowd

In this episode of the Funding Files, we interview Wills Cameron, a third-generation spirit seller who has re-launched his family's cream liqueur business. 

Wills shares how he transformed his father's and grandfather's previous business model into a modern multi-channel approach. He talks about how they started, by selling out their first batch through a Facebook group during COVID. 

Pretty much immediately, they faced manufacturing challenges that led to establishing their own creamery. Wills secured initial investment from two early supporters and customers to fund their factory and early growth. He's launched many products, but another sellout was their keto Pina Colada generating $340,000 in online sales within 30 days. 

Wills is currently running an equity crowdfunding campaign to fund expansion, including a new production facility to meet growing demand. Learn more here: https://www.pledgeme.co.nz/investments/615-remarkable-cream

--

Kia ora and welcome everyone to THE FUNDING FILES, where we explore the highs, lows and cashflows of funding a business in Aotearoa New Zealand.

Huge thanks to the founders for sharing their stories, to our board for inspiring us to make this pod, and to Rory Harnden for making our design and intro string.