Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.
This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
Podcasting since 2025 • 18 episodes
Care to CEO
Latest Episodes
Building Systems That Let Service Businesses Thrive Beyond the Founder
Welcome back to another episode of Care to CEO, the podcast where we dig deep into what it truly takes to scale a service-based business while staying true to your mission and values. In today’s episode, host Crystal Smith tackles one of the to...
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Season 2
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Episode 4
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23:11
Leading Under Pressure: How Home Care Bosses Handle Underrated and Overlooked Roles
Welcome back to Care to CEO! In this episode, host Crystal Smith is joined by her business partner, Latanya Billings, a seasoned business consultant, and her sister Gracie Dillard, who serves as operations manager. Together, they pull back the ...
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Season 2
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Episode 3
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22:27
Earned Authority: How Crystal Smith Leads Her Business, Family, and Community
Welcome back to Season 2 of “Care to CEO”! This season is all about earned leadership, integration, and transformation, and Crystal Smith’s journey is a masterclass in building, scaling, and leading a care-based business from the ground up. She...
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Season 2
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Episode 2
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44:43
Why Letting Go Is the Key to Service Business Growth
Welcome to Season 2 of Care to CEO! In this episode, Crystal Smith, CEO and former city councilwoman, kicks off the season with an honest conversation about the essential shift every service-based founder needs to make: stepping out of the weed...
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Season 2
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Episode 1
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29:37
Real Estate Power Moves for Care Business Owners: Avoiding Pitfalls and Building Wealth
Welcome back to Care to CEO! In this powerful season finale, Crystal Smith dives into one of the most critical and challenging aspects of running a care-based business: real estate. Whether you’re just starting out or looking to expand, this ep...
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Season 1
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Episode 13
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29:53