
Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.
This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
Podcasting since 2025 • 11 episodes
Care to CEO
Latest Episodes
How to Price Your Care Services With Confidence and Shift Into a CEO Mindset
Welcome to the 10th episode of Care to CEO! This is the show where caregivers learn to step confidently into entrepreneurship and turn their passion for helping others into thriving, profitable businesses. In this milestone episode, care busine...
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Season 1
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Episode 10
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38:46

Building Loyalty in Care: How to Keep Clients and Grow Your Agency
Welcome back to Care to CEO, the podcast where we empower real people to build thriving care businesses. In this episode, the inspiring Crystal Smith digs into a topic that’s truly at the heart of any successful care company: client retention.<...
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Season 1
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Episode 9
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32:21

From Caregiver to CEO: How Anyone Can Launch a Successful Home Care Business
Welcome back to Care to CEO, the podcast that proves extraordinary care businesses are built by ordinary people; no white coats or business degrees required. In today’s episode, you´ll hear from the inspiring Crystal Smith, owner, coac...
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19:35

Turning Dreams Into Dollars: How to Land Your First Paying Client in Care
Welcome back to Care to CEO, the go-to podcast for people dreaming of building real businesses in the care industry. In today’s episode, Crystal Smith takes us on the journey from securing a license to landing that all-important first paying cl...
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Season 1
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Episode 8
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42:44

Turning Soft Skills Into CEO Strength: Crystal Smith’s Journey to Leadership
Welcome back to Care to CEO, the podcast where everyday caregivers transform into confident care entrepreneurs. In this episode, Crystal Smith - Mother, former CNA, Black Woman CEO, and City Councilwoman - digs into the real, often unt...
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Season 1
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Episode 7
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29:49
