Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.
This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
Care to CEO
Latest Episodes
The Power of Showing Up: Mindset Shifts for First-Generation Entrepreneurs
Welcome back to Care to CEO! In this inspiring episode, we sit down with Crystal Smith, founder, business consultant, author, and now business broker, whose journey from caregiver and single mother to industry trailblazer is nothing short of re...
Evolving Healthcare: Avoiding Burnout and Building Sustainable Growth in Home Care
The conversation focused on the evolving landscape of healthcare entrepreneurship and the new challenges facing founders today. Growth in the industry now demands more than just vision and dedication; it requires robust systems, operational mat...
Building Strong Backend Systems for Sustainable Service Business Growth
Welcome back to Care to CEO! In this episode, we dig into one of the least glamorous but most vital aspects of scaling a business: building a rock-solid backend infrastructure. Crystal Smith pulls back the curtain on what really goes on behind ...
Home Care Is Just the Beginning: Expanding Your Business Beyond the Basics
Welcome back to Care to CEO, the podcast where we break down what it really takes to build, grow, and scale a care-based business from the ground up. In today’s episode, we’re challenging everything you think you know about home care. Home care...
Building Systems That Let Service Businesses Thrive Beyond the Founder
Welcome back to another episode of Care to CEO, the podcast where we dig deep into what it truly takes to scale a service-based business while staying true to your mission and values. In today’s episode, host Crystal Smith tackles one of the to...