Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.
This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
Podcasting since 2025 • 13 episodes
Care to CEO
Latest Episodes
Building a Healthcare Empire Together: Marriage, Entrepreneurship, and Lessons from Care to CEO
Welcome to episode 12 of Care to CEO! In this heartfelt and inspiring episode, Crystal Smith and her husband, Ryan Smith, pull back the curtain on what it's really like to build a healthcare business and a life together as a married couple. The...
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Season 1
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Episode 12
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30:10
Real Mentorship Revealed: Building Legacy and Confidence in the Home Care Business
Welcome back to Care to CEO, the show where real-life experiences transform into ownership, leadership, and lasting legacy. In today’s episode, host Crystal Smith, an entrepreneur, mentor, and advocate for breaking down barriers in the care ind...
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Season 1
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Episode 11
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1:03:36
How to Price Your Care Services With Confidence and Shift Into a CEO Mindset
Welcome to the 10th episode of Care to CEO! This is the show where caregivers learn to step confidently into entrepreneurship and turn their passion for helping others into thriving, profitable businesses. In this milestone episode, care busine...
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Season 1
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Episode 10
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38:46
Building Loyalty in Care: How to Keep Clients and Grow Your Agency
Welcome back to Care to CEO, the podcast where we empower real people to build thriving care businesses. In this episode, the inspiring Crystal Smith digs into a topic that’s truly at the heart of any successful care company: client retention.<...
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Season 1
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Episode 9
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32:21
From Caregiver to CEO: How Anyone Can Launch a Successful Home Care Business
Welcome back to Care to CEO, the podcast that proves extraordinary care businesses are built by ordinary people; no white coats or business degrees required. In today’s episode, you´ll hear from the inspiring Crystal Smith, owner, coac...
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19:35