Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.
This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
Care to CEO
The Untold Opportunities in Group Homes and Non-Skilled Care for Everyday Caregivers
Welcome back to Care to CEO, the podcast that empowers caregivers, everyday people, and underdogs to embrace their inner entrepreneur - especially in the care industry. In today’s episode, host Crystal Smith, a trailblazer in group homes and behavioral health housing, to uncover a business opportunity most of us have never even considered owning: the group home and non-skilled care business.
Crystal shares her inspiring journey from caregiver to CEO, breaking down myths about the industry, revealing how accessible and rewarding this work can be, and giving step-by-step insights from her own experience.
Whether you’re a CNA, a home health aide, or someone with a passion for helping others, Crystal’s story and practical advice show that you don’t need a trust fund or a fancy degree to build a legacy -- just heart, determination, and the willingness to start. Get ready for a real, raw conversation that might just change the way you see your future.
Timestamps:
00:00 Understanding Group Homes
03:11 Impromptu Park Outing Success
09:12 Starting a Home Care Business
10:32 Balancing Daily Tasks and Ambitions
15:03 Opportunity in First Responder Care
18:03 "Quick Success in Home Care"
21:08 Insightful Real-World Business Examples
26:28 Endless Demand for Care Services
29:50 "Empowering Frontline Caregivers"
31:36 Motivation: Key to Overcoming Challenges
36:37 Pushing Through Challenges
39:47 Seeking Guidance at Conventions
41:53 Relatable Success through Hardship
44:43 "What Would Crystal Do?"
Care to CEO - Podcast Show Website - https://caretoceo.com/
Crystal Smith - https://www.crystalsmithandco.com/
TopHealth - https://tophealth.care/