Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.
This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
Care to CEO
From Caregiver to CEO: How Anyone Can Launch a Successful Home Care Business
Welcome back to Care to CEO, the podcast that proves extraordinary care businesses are built by ordinary people; no white coats or business degrees required. In today’s episode, you´ll hear from the inspiring Crystal Smith, owner, coach, and mentor, who’s living proof that all you need is heart, commitment, and the right guidance to step into the world of home care entrepreneurship.
Think you need a ton of experience, medical credentials, or deep pockets to start your own home care agency? Think again. Crystal breaks down the biggest myths about this purpose-driven industry, digs into the mindset shifts required to go from caregiver to CEO, and unpacks the real roadblocks and rewards of owning a care business.
You’ll hear Crystal’s honest advice about system-building, growth mindset, and why sustainable success starts with putting people first. Plus, Crystal shares a powerful client story that will have you rethinking what’s possible for yourself.
Whether you’re curious about launching your first business, seeking mentorship, or just need a little encouragement, this episode is your permission slip to believe you can do it and that you don’t have to do it alone.
Stay tuned as we turn purpose into profit and show you how to build a care business that changes lives, including your own.
Timestamps:
00:00 From Task Focus to Strategic Leadership
03:33 "Misconceptions in System Building"
09:12 "Turning Purpose into Profit"
13:22 Coaching Bridges Home Care Gaps
17:13 Home Care: Purpose-Driven Entrepreneurship
18:52 "Empowerment for Aspiring Care Leaders"
Care to CEO - Podcast Show Website - https://caretoceo.com/
Crystal Smith - https://www.crystalsmithandco.com/
TopHealth - https://tophealth.care/