Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business (Group Homes, Home Care, Foster Care, Behavioral Health Housing, Veteran Housing, etc.) without a trust fund or a fancy degree.
This show is hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman, who shares the real, unfiltered, from-the-trenches playbook, helping you focus on the transformation journey from being an overworked and underpaid worker to becoming CEO and business owner — just like Crystal did — with tactical steps, mindset shifts, mentorship, and hard truths.
Care to CEO
Earned Authority: How Crystal Smith Leads Her Business, Family, and Community
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Welcome back to Season 2 of “Care to CEO”! This season is all about earned leadership, integration, and transformation, and Crystal Smith’s journey is a masterclass in building, scaling, and leading a care-based business from the ground up. She is a powerhouse who’s grown from humble beginnings as a caregiver and CNA to a respected CEO and city councilwoman.
Get ready to dive deep as Crystal Smith shares candid stories about turning responsibility into strategy, the behind-the-scenes sacrifices no one claps for, and the importance of structure over hustle. You’ll hear honest tips on how to create routines that serve both business and family, why true leadership means modeling the way instead of dominating, and how to stay grounded and emotionally present in the face of high pressure and public scrutiny.
Whether you’re a caregiver dreaming of entrepreneurship, a professional looking to pivot, or a seasoned leader trying to balance profit and purpose, this conversation will inspire you to redefine credibility, embrace your story, and build with standards, not stress. Tune in and learn how you, too, can lead boldly without losing yourself.
Timestamps:
00:00 Leadership Rooted in Responsibility
06:34 From Responsibility to Strategic Success
10:44 Leadership Skills: Home vs. Business
13:38 Leadership Lessons from Public Service
16:46 "Leadership's Challenges and Resilience"
19:56 "Reset Your Mind Daily"
22:33 "Systems for Balance and Growth"
24:31 "Building Repeatable Business Systems"
29:09 "Confidence Through Authentic Leadership"
33:44 "Building Endurance Through Struggles"
34:45 Respecting the Process
40:15 "Start Your Care-Based Business"
43:14 "Season of Grit and Leadership"
Care to CEO - Podcast Show Website - https://caretoceo.com/
Crystal Smith - https://www.crystalsmithandco.com/
Crystal Smith Mentoring - https://ft.crystalsmith.online/
TopHealth - https://tophealth.care/
“Disclaimer: Informational only. Not medical advice. Consult your doctor for guidance.”