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The Franklin Factor
The Franklin Team has helped thousands of families navigate the Houston housing market ā now weāre pulling back the curtain to share what weāve learned. Whether you're in the business, buying, selling, or just real estate curious ā you're in the right place. The Franklin Factor Podcast is your go-to resource for smart, honest conversations about the ins and outs of residential real estate, directly from Houstonās top-producing real estate team.
š What Youāll Hear:
- Real stories from the field ā wins, challenges, and everything in between
- Expert insights from the agents and pros behind The Franklin Team
- Tips for buyers, sellers, and investors in todayās ever-changing market
- Updates on new home construction, market trends, and neighborhood spotlights
- Behind-the-scenes perspectives on what makes our team tick
The Franklin Factor
From Connections to Closings: Mastering Your Sphere of Influence
šļøIn this episode of the Franklin Factor Podcast, co-host Danielle Weiss and Sarah Savard, co-owner of The Franklin Team, break down the essential role of a real estate agentās sphere of influence (SOI) in building a thriving business. They define SOI as the network of people an agent knows and trusts, highlighting why itās far more valuable than cold leads.
The episode walks listeners through practical ways to identify, organize, and grow their SOIāleveraging social media, utilizing CRM systems, and focusing on genuine, ongoing relationship-building. Danielle and Sarah also emphasize offering consistent value, staying authentic, and overcoming common fears like rejection or lack of confidence when reaching out to your network.
By the end, listeners are encouraged to adopt a service-driven, consistent approach to fully unlock the power of their SOI.
What We Discuss:
00:00 - 00:23 Introduction to the Franklin Factor Podcast
00:24 - 01:31 Understanding Sphere of Influence in Real Estate
01:32 - 02:17 Building and Utilizing Your Sphere of Influence
02:18 - 04:45 The Importance of Relationships Over Leads
04:46 - 12:45 Overcoming Challenges in Leveraging Your Sphere
12:46 - 18:52 Practical Steps to Organize and Expand Your Network
18:53 - 22:10 Using Social Media to Enhance Your Influence
22:11 - 22:34 The Importance of Consistency in Social Media
22:35 - 24:39 Engaging Content and Personal Stories
24:40 - 27:35 Mindset and Confidence in Reaching Out
27:36 - 29:31 Handling Existing Relationships and Competition
29:32 - 31:08 Turning Conversations into Clients
31:09 - 33:05 The Value of Authenticity and Consistency
33:06 - 36:18 Conclusion and Final Thoughts
Guest Information:
Sarah Savard, Host and Co-Owner ā The Franklin Team
Danielle Weiss, Host and VP of Growth - The Franklin Team
Links and Resources:
š ā Book a Sessionā - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team
Next Steps:
š Subscribe: Hit the subscribe button to stay updated with our latest episodes.
ā Leave a Review: Share your thoughts and feedback.
š² Follow Us: Connect with us on social media.
š Have a question for the show? Call 281.347.2200 Weekdays from 8-5pm CT or ā click here!
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