VO Pro: The Business of Voice Over and Voice Acting
Voiceover Business Strategies That Work
The VO Pro Podcast is the go-to show for voice actors who want to grow their voiceover business without relying on casting sites or waiting for agents to hand them work. Hosted by voice actor and business coach Paul Schmidt, this podcast delivers no-fluff, tactical advice on how to market your voiceover services, attract high-quality clients, and build a profitable VO business in a world of AI-generated voices and shifting industry standards.
You’ll learn practical voiceover marketing tips, how to master direct marketing for voice actors, build a solid client base, and use tools like email outreach, SEO, and strategic positioning to stand out. We cover how to price your work, optimize your VO website, and navigate topics like AI and voiceover with clarity and confidence.
Each week, we bring you insights and strategies from Paul, and interviews with working voice actors, coaches, casting directors, and experts who understand the business of voiceover from the inside out.
If you're a freelance voice actor looking to take control of your career and actually get booked, this is the podcast for you.
Available on Spotify, Apple Podcasts, Pandora, Audible, Amazon Music, iHeart Radio, SoundCloud, Deezer, Podcast Addict, Castbox, and RSS, and wherever you get your podcasts.
You’ll also find helpful information including my free Move Touch Inspire newsletter for voice actors at https://VOPro.pro/mti
SUBSCRIBE on YouTube: https://www.youtube.com/c/vopro-pro?sub_confirmation=1
The Pro Blog: https://vopro.pro/blog
The VO Freedom Master Plan: https://vofreedommasterplan.com
Facebook Group: https://www.facebook.com/groups/vofreedom
VO Pro: The Business of Voice Over and Voice Acting
AI: Will It STEAL Your Job... or Make You Rich?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Unlock the #1 secret to surviving and thriving as a voice actor in the AI age.
Discover how beginner and part-time voice actors, and even established vets, are leveraging AI to win clients, streamline marketing, and build profitable VO businesses without tech overwhelm!
This video breaks down day-to-day tactics, must-have tools, and real-world workflows that put you ahead of the game.
🎁 Download The Voice Actor's AI Toolkit™: https://welcome.vopro.pro/ai-toolkit
Explore VO Pro tools & community: https://VOPro.pro
AI assisted lead generation and outreach: https://vopro.pro/apollo
AI social media scheduling: https://vopro.pro/publer
AI device protection: Norton Small Business: https://vopro.pro/norton
#voiceovertips #AIFuture #VoiceActorTips #WorkSmarter #CreativeCareers
Links: (When possible, I use affiliate links and may earn a commission. See disclosure below.)
▶️ Subscribe: https://vopro.pro/youtube
🆓 Free Voice Actor Resources: https://vopro.pro/freesources
📈 Work with Me: https://vopro.pro/workwithme
🎧 The VO Pro Podcast: https://vopro.pro/podcast
🪜 7 Steps to Starting and Developing a Career in Voiceover: https://vopro.pro/7steps
📭 Move Touch Inspire Newsletter for Voice Actors and Creative Pros: https://vopro.pro/mti
🖥️ Facebook: https://vopro.pro/facebook
🛒 The VO Pro Shop: https://vopro.pro/shop
🎙️ My voice over website: https://paulschmidtvoice.com
Tools and Tech:
📑 Create beautiful resources, e-books, and presentations like mine in minutes: https://vopro.pro/typeset
📘 Recommended Book List with Links: https://vopro.pro/booklist
⚙️ Tools I Use with Links: https://vopro.pro/gearlist
🎯 Lead generation and targeting: Apollo.io: https://vopro.pro/apollo
🛒 The world's best checkout cart: SamCart: https://vopro.pro/samcart
🌳 Way Better than Linktree: https://vopro.pro/pillar
🖊️ The best social media publisher I've found: https://vopro.pro/publer
Disclosure: Affiliate marketing is an great way to generate revenue as a content creator. Some links in my video descriptions are affiliate links and I may earn a commission should you make a purchase after clicking them. I only link to items I recommend. As an Amazon Associate I earn from qualifying purchases.
About (Paul) Schmidt:
Paul Schmidt is a successful voice actor, community builder, and voiceover business coach.
He's also the creator of the VO Freedom Master Plan, a voiceover marketing program designed to generate consistent opportunities for voice actors to book work, and the VO Pro Community, a private, professional, global community created to meet the needs of voice actors and audiobook narrators who want to take their careers to the next level.
Paul has been a voice actor for over 25 years and full-time for the last several. He lives in beautiful Richmond, VA.
Well, if you're a voice actor just clinging to the old rules hoping that the AI revolution is just some passing fad then you, my friend, are letting your future career slip right through your fingers. AI is not your enemy for part-time voice actors looking to go full-time and yes, even for established full-time talent, AI is how you'll stop drowning in busy, repetitive work and start building a business that actually pays the bills. Okay, picture a typical day, say 7.30 p.m. You worked a full day at your day job and now you're squeezing in a custom audition for a client. The client's new, the script needs a little trimming, and there's a pop in the audio that you just can't seem to edit out. Your website looks stale, you need fresh client leads, and your inbox is sucking away time that you just don't have. Sound familiar? Now imagine. AI tools transcribe your audio, they flag the rough edits, and generate clean audio while you're recording in the booth. Content ideas for your blog, for LinkedIn, for your social posts are queued up in seconds with custom images that help stop the scroll. Your outreach emails and your client follow-up are automated and therefore maniacally consistent, but still... personalized, freeing you up to focus on the work you love behind the mic. Let's break down the biggest ways that smart voice actors who are focused on the future are using AI right now, and which tools are their secret weapons. Before we get to it, let's get you our free resource for the week, our free source. This time, the Voice Actor's AI Toolkit. It's a simple step-by-step roadmap to choosing the right AI tools, using them correctly, and actually getting results in your voiceover business. It's our free source of the week. Get it now. The link is in the description and show notes. Now there's several ways that AI can help you. We're gonna start with one of the biggest time sucks there is, and that is creating content. You ever get stuck on what to post or worse? How to make your video business sound unique online? AI guys can fix that in minutes. This might be one of the best known uses of AI as an assistant copywriter. You can use tools like ChatGBT, Claude, Jasper, even Google Gemini. So, how do you use it? Instead of agonizing over blog content, what are the topics I'm gonna talk about? How am I gonna write this stuff? You can use AI to give you not just the blog posts themselves, the first draft of those, but a comprehensive blog calendar. Now you not only have a blog, but you have a plan for your blog. You teach the tool your style, you polish it, and you schedule it. Now, four hours per post turns into maybe 30 minutes tops. Imagine how much more content you can create. Now a good blog post is good, but a great blog post has an image that'll help the reader stop the scroll. So if you need a thumbnail or a graphic for your blog, maybe for a LinkedIn post, maybe an image for your website, skip the stock photo sites and get your images custom made. There are a bunch of good AI image generators out there. Lately, I've been tooling around with Google Gemini, but you can also use Mid Journey or Dali or even Adobe Firefly. How do they work? You just type in a prompt like, Confident Voice Actor at Home Studio Mic, and you'll get back a unique, eye-catching, and never-seen-before image. Top voice actors are cranking out custom images for their social media content, for their websites, for their messaging, with no design degree required. Your social reach goes up, and so does your professional look. Now let's get down to the voice actors' nitty-gritty. Audio and video. A lot of voice actors I know don't post as much engaging social media content simply because they find video very daunting. If you're spending hours editing your social media videos or chopping out mistakes, AI can drastically cut down the time you spend doing that crap. There are text-based editors. The one I use is called Riverside. There's also Descript. There's also one built into Adobe Premiere, tools like Podcastle. You upload your audio, your video, the AI tool does the work, transcribes it for you, and then you're able to edit that media just like you would a Word doc. Delete a word here, a phrase there, and it comes right out of the audio and video. Now, you know I produce a video here on YouTube and a podcast every single week and when I was able to start using these AI tools, my content creation process went from three full days down to about a day. Yeah, it cut it by two thirds. With these tools, you can not only remove errors, swap out takes, but think about it, you could even generate custom music bits in just minutes. You can look and sound like a professional even if you're just starting out. Let's talk specifically about audio for a minute. Have you ever thought, wow, I got a kind of a cheap old mic, but I wish it sure sounded like a Neumann U87 or a Sennheiser 416? AI to the rescue. There is a veritable cornucopia of AI audio tools on the market. Some of the bigger ones, iZotope RX. Even newer players like Adobe Enhanced Speech, where you just go to the website, upload your audio, and it cleans it up for you. No more background tones, no more hum, no more reverb and slapback, no more boxiness. If you're newer to voiceover or if you're in a younger generation, you have no idea how much of the heavy lifting anymore that software can do. AI audio tools can take a very mediocre to even a poor room and make it sound client ready. Use these AI tools and you'll not only become more competitive, but you'll keep your clients happy and you might win jobs that you previously may have lost to simply bad audio. Now we talked about content creation. That's the creation of your social media. Let's talk about the automation of posting and scheduling the social media. One of the biggest sources of burnout for voice actors I hear constantly is, my God, you feel like you got to be everywhere on social media. and you're posting constantly and you're creating constantly and the schedule. Like, how do you get it all done? Well, these AI tools can help you multiply your reach, multiply your presence online, and save you time doing it. First of all, short form video clip tools like Opus Clip, which is the one I use, Captions AI or Wisecut. These are tools where you can upload long form content like I do every week with my YouTube videos, and then Opus Clip or you could use whatever tool you like. chops it up into bite-size short form vertical content that I can then use the same tool to schedule my social media posts that I've now cut up using that tool and they're perfectly formatted for Instagram, for Facebook, for TikTok, etc. From each long form video I do, it takes me seconds to cut up six to eight short form video clips and get those scheduled on social media every week. Now for non-video content you can use tools like Publer, which is the one I use and I just love it. I'll put the link to that in the description. There are others like Buffer AI, there's AI built into platforms like Hootsuite, and these tools can analyze your audience engagement and then figure out the times that are optimal for posting your content. So instead of guessing and throwing darts in the dark, Your content drops when your target audience, whoever that might be, is online and already looking for you. You can also use AI tools to find and win more clients. And here's where the rubber meets the road. Finding real great partners to work with can often feel impossible. I'm not talking about low ballers. I'm talking about repeat pro level clients. AI can flip the script for you. Prospecting tools like Apollo.io, which is what I use and we teach in the VO Freedom Master Plan, along with CRM tools like HubSpot, use advanced filters like industry. company size, to build lists of the ideal prospect type for you so you can identify the brands who actually pay pro rates. There's automated outreach tools like the one I built called VO Client Connect Plus. That link is in the description and show notes. But you can also use Claude or Apollo.io to help you generate the first draft of your messaging. build custom emails and direct messages at scale. All the time, not getting your fingers dirty and feeling spammy or like that plaid-jacketed salesperson. If you can save time writing and reaching out and targeting your message and making sure it's relevant and provides value to your prospects, you're going to make a hell of a lot more money. And finally, you can use AI to streamline your admin work and your back office stuff. If you're a Gmail user, and God knows the folks on my mailing list certainly are, you can use Gemini right in Gmail to help you sort and organize and manage your email. There are also third-party tools like Superhuman and Spark AI. If you can automate your sorting and keep your auditions top of mind, your project files where you can find them, and be able to locate those late and overdue invoices, you, my friend, may never miss a deadline ever again. There are AI calendar tools. like Gemini or third party tools like Clockwise and Motion that can help you schedule onboarding calls, discovery calls based on your actual up to the minute availability and not sending 47 emails to and from the prospect to try and nail a time down. You can use AI to protect your devices. I don't think we talk about this enough. Device security in voiceover with tools like Norton Small Business. You can get antivirus, VPN. backup your files to the cloud, fraud and social media monitoring, and even built-in 24-7 tech support. I know a lot of you say, I'm not tech-wise, I need some support. You can get that with Norton Small Business to help manage your devices, your networks, and your software. For contracts and bookkeeping, first of all, if you don't have a good contract template, and you cannot afford an attorney, which would be my first choice, always. Chances are you can generate a better template using AI than you could from the confines of your own happy little head. So when you need a quick contract or an NDA, some protection is better than no protection. But as always, this is not legal advice and I always encourage you to consult an attorney whenever possible. For bookkeeping, tools like QuickBooks and Wave are ever evolving the way that they work and the way that they do business and are incorporating AI in those programs themselves. Now some common myths and some honest truths about AI in VO. Myth number one, if I use AI, I will lose my authentic voice. And this is well founded. That's a valid fear. was one I had myself years ago. But remember this, no tool replaces you. your personality or your client relationships. AI is a tool to augment your process, not steal your soul. But, and I mentioned this before, You have to train it well, that's your responsibility. Feed it everything you can possibly put your hands on that you have written manually in your own voice. And if there's not much of that, then feed it what you've rewritten that it's given you originally so that it can see and learn your edits and your style and your voice. Myth number two, only those with huge means can afford this kind of tech. When the reality is that most AI tools have a free tier and even the paid plans start pretty low cost. And here's the thing, cost just doesn't mean money. Yes, you're paying money, but you're getting time back. The whole idea is to save more time and money than you spend. And the third myth, clients want only human voices. Well, let's hope that's not a myth, but the truth is clients want human voices with professionalism. AI helps you deliver more polished work. smarter outreach, better client service, and allows you to keep up with demand that moves at light speed in this business. That's what gets you booked again and again and again. Let's take a look at a hypothetical voice actor. We'll call him Sam. And let's say Sam is a part-timer looking to eventually go full-time one day. So in the morning, Sam opens up Apollo.io and the software recommends several agencies for Sam to reach out to. It further writes first drafts and populates personal outreach emails and even a full sequence for maniacally consistent follow-up. All Sam does is click add to sequence. Midday while Sam's working on a corporate narration, he drops the audio into Descript, makes a few drag and clicked edits, and he's got a clean cut in 10 minutes. In the afternoon, ChatGPT has generated two LinkedIn post ideas for Sam. And he popped over to Google Gemini and used Nano Banana to generate quirky, eye-catching images for both of them. Sam then schedules those two LinkedIn posts through Publer. And in the evening, Sam checks his automated inbox folders, finds three client replies that are automatically sorted to the top, very neatly, very tidily, and there's even one contract ready to sign with PandaDoc. Now, rather than working rest of the evening, Sam's got an hour or two to kick back, relax. watch Game of Thrones, or even nail a couple of auditions that he normally wouldn't have had time for. Look guys, AI is just a tool. It is neither positive nor negative. It is... The whole crux is how the tool is used. You can resist the AI wave or you can surf it. And the payoff for voice actors who are willing to adapt is freedom. The freedom to work with better clients, the freedom to propel your brand. the freedom to reclaim your time and finally make that voiceover career that you've dreamed of sustainable. The voice actors who thrive in the next decade, and I've said this time and time again because I put myself in this group, are not necessarily the most talented. They're the ones who, if you're doing voiceover as a side gig, they treat it like a full-time business. And they use AI tools to help scale their time and effort, tools that their competitors and colleagues refuse to even acknowledge. So are you ready to adapt? Or are you just gonna watch the next generation of thriving VO business owners and artists pass you by? Finally, some next steps for smart, ambitious VOs. We've listed a lot of tools here. Don't try to use them all at once. Pick one area to automate, whether that's content creation, whether that's working on your audio and video, and master it. Take the next 30 days and really screw it down tight. Next, join a mastermind, a community, an accountability group, that's focused on building future-first business skills. There are several of those tailored just for voiceover. I might recommend VioPro.pro. And finally, keep experimenting. I always say if you're not getting better, you're getting worse because those around you are experimenting and evolving and getting better. The only way to lose in the AI revolution is to ignore it. So if this video helped you, if you think it'll help another voice actor, another creative professional, please by all means like and share this video. If you're following us on the audio podcast, give us a follow or even better yet, if you would be so kind to write us a review, we promise we'll give your doggy extra belly scratches. The more we share tips, strategies, opinions, tactics and information, the better stronger industry we'll have for ourselves, for our clients, we'll be able to take care of our families better and have a bigger, better impact on the world around us. Thanks so much and we'll see you back here real soon.