Wilson & Ashley
Unfiltered. Unexpected. Unapologetically Honest.
Welcome to The Wilson & Ashley Podcast — where no farming topic is off limits. But this isn't just a farming podcast...
Broadcast from their unique mobile studio, Rebecca Wilson, a sheep and arable farmer from Yorkshire and Charlotte Ashley, a dairy farmer from Cumbria, bring you conversations around food, farming and rural life that are guaranteed to get heads turning.
Inspired by what’s trending — from recent articles to viral videos — each episode blends reality, farming, and pop culture in equal measure.
With the straight talking approach that followers have come to know and love from these two women in agriculture, conversations are honest, hilarious and real - like voice notes between two friends who aren't afraid to say what everyone else is thinking.
Drawing on their own farming knowledge along with voice notes from friends, listeners of the podcast and industry experts, they're bringing a new perspective on rural life.
Whether you're a full time farmer, never set foot on a farm or fall somewhere in between, we're pleased to have you on board!
Got a story, a strong opinion, or a reel we just have to talk about? Drop us a DM or a voice note — we want you to be part of the conversation!
Subscribe now and let’s get into it!
New episode released every other Tuesday
Follow us on social media:
@wilsonandashley
@rebeccawilsonfarming
@charlotteashleyfarm
Email us:
letschat@wilsonandashley.co.uk
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Wilson & Ashley
29. Celebrity Farmers and Food Labelling Loopholes
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Put your thoughts into the mix
We're tackling the controversial British food labelling loophole and ask whether supermarket packaging is confusing consumers — or outright misleading them. With imported food products often displaying Union Jacks, British countryside imagery and phrases like “Packed in Britain” or “Prepared in the UK”, are shoppers being led to believe they’re supporting British farmers when they may not be?
We cover:
- What the food labelling loophole actually is
- Why British flags and branding appear on imported food
- The difference between “Packed in Britain”, “Prepared in Britain” and genuinely British produce
- Why British farmers are frustrated
- Consumer trust in UK food standards and animal welfare
- Proposed Conservative reforms to country-of-origin labelling
Then we move onto influencers and celebrities buying farms.
From viral YouTubers and TikTok stars documenting their countryside moves, to celebrity farming shows like Clarkson’s Farm and Fletchers on the Farm, farming has become a social media lifestyle aspiration. But is that a good thing for agriculture?
We discuss:
- Why influencers and celebrities are buying farms
- Whether social media is glamorising farming
- Concerns around animal welfare and misinformation
- Farming as a lifestyle brand versus food production
- Whether celebrity exposure actually benefits British farming
Featuring the below topics:
- Clarkson’s Farm
- Fletchers on the Farm
- Rural influencers and FarmTok culture
- British food standards
- UK agriculture and countryside life
If you care about British farming, food transparency, rural business, livestock, countryside issues and the future of agriculture, this episode is packed with honest conversation and debate.
Join our Listener Community: https://www.facebook.com/groups/1110531760649475/
If you’ve got a story, a strong opinion, or an idea for an episode… Slide into the DMs or drop us a voice note — we want to include your thoughts in our conversation.
Subscribe now and let’s get into it!
@wilsonandashley
@rebeccawilsonfarming
@charlotteashleyfarm
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Whilst we endeavour to research podcast topics to the best of our ability, we cannot guarantee the accuracy and completeness of all conversations and as such, the podcast does not constitute professional advice.
