Marketable World Podcast
At Marketable, we understand that the best way to learn marketing isn't through textbooks. It's by engaging with people. Throughs, strategies, and career shifts, we share the voices that drive the industry forward. real experience
From boardrooms to startups, we share unfiltered journeys, celebrate wins, and learn from missteps through podcasts, features, and events.
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A Podcast spotlighting the marketers behind powerful campaigns. Discover the journeys, struggles, and wins of those shaping the industry.
A Marketable World.
Marketable World Podcast
Gut thinking in Marketing
Gut thinking has achieved an almost mythical status in marketing circles. We've all heard the stories, brilliant campaign ideas that seemingly materialized from thin air, marketing executives who "just knew" a strategy would work without a shred of research to back it up.
But what's really happening when marketers rely on their gut?
This episode breaks down into the science and psychology behind marketing intuition. What many call "gut feeling" is actually sophisticated pattern recognition, your brain processing years of experience, thousands of campaigns, and countless consumer reactions faster than your conscious mind can articulate.
Like the footballer who instinctively knows where to position themselves, seasoned marketers develop a sixth sense for what will resonate with audiences.
Your relationship with gut thinking should evolve throughout your career journey. For those just starting, data provides the essential foundation; relying solely on intuition without experience is simply gambling.
gut thinking in marketing is the genius or is it a gamble? Let's talk about something marketers love to romanticize gut thinking. You know what I mean. Right, that moment when a marketing leader just comes and says I just know this campaign would work. No data, no research, just pure instincts. Now, is gut thinking the secret sauce of marketing or it's just a fancy way of saying educated guessing? Let's break this down. Marketable world podcast.
Speaker 1:God thinking isn't magic at all. It's pattern recognition. Any seasoned marketer isn't just making random calls. Their brain has absorbed years of experience seeing what works, what flops or how consumers react to anything. Think of it like a footballer who just knows where the ball will land. Is that luck? No, it's instinct. It's built over time. But here's the catch Gut thinking works best when backed with and by experience. Give you a fresh out of school and making marketing decisions based on vibes. Baba does gambling Early in your career.
Speaker 1:Data is your best friend. As you grow, patterns start to click. You notice trends. You notice audience behavior, consumer reaction, cultural shift, without needing any spreadsheet to tell you. That's when God thinking becomes powerful. But how do you know when to use God? How do you know when to know data If you are new in the business or in the game, trust data first, test and analyze. If you are a middle carrier, you mix both. Use gut feeling but validate with insights. If you're a senior, one experience lets you take calculated leaps or don't get arrogant. Data still matters and, for the best of us, we balance both. Gut thinking isn't recklessness or isn't reckless. It's a skill. It's not a replacement for data, it's the evolution of data. So if you are early in your career, master the numbers. If you are seasoned, trust your guts, but check your ego, save it, share it with someone who needs to hear it and catch you on the next one on Marketable.