Marketable World Podcast
At Marketable, we understand that the best way to learn marketing isn't through textbooks. It's by engaging with people. Throughs, strategies, and career shifts, we share the voices that drive the industry forward. real experience
From boardrooms to startups, we share unfiltered journeys, celebrate wins, and learn from missteps through podcasts, features, and events.
WE’RE CREATING A SPACE WHERE MARKETERS GROW TOGETHER
A Podcast spotlighting the marketers behind powerful campaigns. Discover the journeys, struggles, and wins of those shaping the industry.
A Marketable World.
Episodes
9 episodes
Willingness to Pay - aka WTP (How Willingness To Pay Shapes Real-World Pricing)
This is one of my favorite topics because a lot of FMCG and service businesses are totally oblivious on how this playes out. Price is not what you say; it is what the customer believes. There is a need to understand Will...
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Season 1
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Episode 9
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4:01
The Attention Economy
In this episode, we get to zoom into the attention economy with a candid look at why people skip, delete, and ignore traditional ads, and what smart marketers do in the first three seconds to earn real engagement.We also get to unpack ho...
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Season 1
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Episode 8
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4:43
Metrics vs KPIs... Why you need to know the difference!!
Turning metrics into management tools requires context. Every KPI needs a clear target, a time window, and a benchmark, ideally including competitor or category comparisons. Without a benchmark, teams can hit targets that...
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Season 5
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Episode 7
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2:34
Derisking FMCG with Marketing
Bold claim: Marketing is business insurance. From Nigeria’s ad bans to quick-commerce wins, learn how brands stay compliant, relevant, and cash-positive. Curious where your strategy is exposed? Listen and tell us your biggest blind spot.
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Season 1
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Episode 5
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3:28
Digitisation, Digitalisation & Digital Transformation
Understanding where your organization stands in this digital evolution is critical for strategic planning and resource allocation. Many companies claim to be digitally transformed when they've merely digitized or digitalized certain aspects of ...
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Season 1
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Episode 5
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2:54
Gut thinking in Marketing
Gut thinking has achieved an almost mythical status in marketing circles. We've all heard the stories, brilliant campaign ideas that seemingly materialized from thin air, marketing executives who "just knew" a strategy would work without a shre...
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Season 1
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Episode 4
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2:27
The Ease of Working with you
What's the secret ingredient that can make or break your marketing career? It's not your strategic brilliance or creative genius—it's how easy you are to work with.Marketing already comes with enough natural pressures: brutal deadlines,...
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Season 1
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Episode 3
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4:23
The danger of having marketing leadership stuck with operations
Marketing teams are losing their way. Across businesses both large and small, a dangerous pattern has emerged where marketing leadership becomes entangled in operational quicksand, buried under approvals paperwork, chasing supply chain updates,...
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Season 1
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Episode 2
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4:50
