Marketable World Podcast
At Marketable, we understand that the best way to learn marketing isn't through textbooks. It's by engaging with people. Throughs, strategies, and career shifts, we share the voices that drive the industry forward. real experience
From boardrooms to startups, we share unfiltered journeys, celebrate wins, and learn from missteps through podcasts, features, and events.
WE’RE CREATING A SPACE WHERE MARKETERS GROW TOGETHER
A Podcast spotlighting the marketers behind powerful campaigns. Discover the journeys, struggles, and wins of those shaping the industry.
A Marketable World.
Marketable World Podcast
The Attention Economy
In this episode, we get to zoom into the attention economy with a candid look at why people skip, delete, and ignore traditional ads, and what smart marketers do in the first three seconds to earn real engagement.
We also get to unpack how the shift from monologue to conversation changes everything. Especiallly the importance of designing creatives that blends into timelines without disappearing, and why emotions like curiosity, humor, tension, or awe are your strongest lever.
The tactics for sound-off viewing, writing irresistible first lines, building native/cultural formats, and turning comments into content can also compound attention over time.
Let us challenge the myths of awareness and understand that attention is earned, not bought.
What do you think is the remedy to keep Ads and content organic these days?
The attention economy. Alright, let's be honest. How many things are competing for your attention right now? My phone is constantly on silence, actually. Your phone notifications are competing. The email that you should have probably answered is there. They urge to scroll through Instagram real quick. That part. Anyways, welcome to the attention economy, where your focus is the most valuable currency, and brands are in all-out battle to capture every few seconds of it. Today we'll be discussing and diving straight into why attention is a new gold, how brands are fighting for it, and most importantly, what we need to do, we marketers need to do to actually win in the crowded space. Maybe print a press ad or put the ad in a magazine spread, and boom! People have noticed your brand, people have seen your ad. But today, nah, too much noise. Email promo, YouTube promo, influencer post, and let's not even forget social media and TikTok. Boy, they will take all day. The problem actually here is that people aren't just ignoring ads, they are actively avoiding them. Think about it. Even you. When was the last time you willingly watched a YouTube ad instead of skipping it? I mean tell me, when? How many emails do you even delete without opening? Now you just do filter, control, select all and delete. I'm sure you scrolled past an Instagram ad so fast you did not even register what's about to play or what brand even they had. Exactly. In this economy or this attention economy, getting seen is no longer enough. Brands need to earn engagement. I say it again, earn engagement because attention is finite. We all have 24 hours in a day, unless you figure out something, please. If you can bend time, please DM me. I need some extra. And with every brand influencer or platform or whatever competing for this slice of that's your attention, your attention has become the most expensive commodity in marketing. So, as market leaders or marketing leaders as the case would be, how do brands cut through this noise and actually capture people's focus? Here's my own advice. I think brands now need to become more entertaining than just promotional. We need to start stop selling and make people feel something. Brands need to blend into people's timeline and not just show up there. Nobody has the time for patience for long ads anymore. The magic happens in seconds. In micro moments, matter more than long-form content. Because in this economy, attention is one of lost at an instant. Old school marketing was very monologue, right? You see the billboard, boom. That's it. One directional conversation. You see the price ad. But today, people are talking. Ads should be conversational. Because in today's world, the brand in today's world, I beg your pardon, the brand that win are the ones that with the loudest voices. They're not the ones with the loudest voices, I mean to say. They're the ones that make people listen. Every second counts. If your marketing does not stop the scroll, spark curiosity, or create some kind of emotional reaction, people will move on. So as a brand or as a marketing professional, ask yourself are you truly earning attention or you're just contributing to the noise? If you've made it this far, congrats. Save it, share it with someone who needs to hear it and catch you on the next one on Market Table.