Norma Garcia is an accomplished entertainment executive with vast expertise in motion pictures, TV, premium cinema technology, and ethical AI. As former Head of International Marketing at Lucasfilm, she managed global strategies for iconic franchises like Star Wars and Indiana Jones, and previously directed international marketing for Paramount Pictures' renowned franchises, including The Godfather and Mission: Impossible. Norma also played key roles launching Dolby Cinema globally and enhancing THX's premium cinema experience. Currently advancing her AI knowledge at Stanford University, she actively mentors through Women in Exhibition and UNIC Women’s Leadership Program, recognized among the Top 50 Women Leaders in San Francisco and Global Cinema.

Rich J. Reid is a visionary in entertainment tech, boasting 20+ years crafting elite home automation and cinema systems globally. His work includes the Stanley Kubrick Cinema Room at Pinewood Studios and high-end projects through Aonyx, a leading Control4 Pinnacle Diamond Reseller. Passionate about cinema innovation, Rich now explores ethical AI’s potential to enhance entertainment while empowering creativity. Alongside Norma, he guides NRJ Media Group, merging entertainment with ethical AI to enrich audience experiences and uphold creative integrity.