Business with the Donnos
Join the Donno family each week as we share the real highs and lows of running a business together—mixing practical advice with unfiltered stories from behind the scenes of family life and entrepreneurship.
Email jade@1accounts.co.uk with any questions or just DM or comment on our episodes!
Business with the Donnos
Stop, Start, Fix: Smarter Moves For 2026
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January always brings pressure to do more – grow faster, add services, chase ideas. But in reality, trying to fix everything at once is often what stalls good businesses.
In this episode, we start with a few real-life updates, then get straight into what actually moves the needle when cash feels tight and headspace is limited. We share a simple but powerful framework: stop what drains you, start what compounds, and fix what quietly leaks profit. No buzzwords, no overcomplication – just practical decisions that protect profit and focus.
We tackle one of the biggest traps for business owners: comparison. Copying competitors with totally different pricing, margins, or team structures can do real damage. Instead, we walk through three KPIs that genuinely change outcomes:
- Revenue tracked live against plan
- Gross margin percentage
- Operating cash available
You’ll learn how to build a clear, lightweight dashboard, why daily visibility beats nasty month-end surprises, and how a 20% growth target becomes achievable when you can actually see where you stand.
Then we get practical with money. Dead stock isn’t just clutter – it’s trapped cash. We explain how to clear it and reinvest into faster-moving lines. Pricing gets a proper review too, with rising costs across wages, insurance, and suppliers, and how to adjust prices without losing client trust. We’re honest about tools and software: a £22-per-month fix with a clear return can be a great decision, but expensive, time-heavy migrations without payback usually aren’t. Delegation comes back into focus as a profit lever, with simple steps to document, train, and free yourself from tasks that block sales, billing, and growth.
Finally, we talk habits – because strategies only work if they’re lived. Drawing on behavioural insights, we show why small, consistent actions beat grand plans every time: checking one key number daily, reviewing pricing weekly, and tightening invoicing routines. We also touch on real-life curveballs – health, family, and unexpected disruptions – and why systems, teams, and cash buffers are what keep a business steady when life gets messy.
If you want a calmer, more profitable year, start with clarity, keep it simple, and let the numbers guide your next move.
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Welcome to Business with the Dominicans where we've talked about family, business, and everything in between. I'm not Mr. Jimmy Donna, and I'm here with my dad. And I'm happy to stay back.
SPEAKER_01:I know, it seems ages.
SPEAKER_00:It does. It's been a long while.
SPEAKER_01:I mean, so much has gone on.
SPEAKER_00:So much has gone on. You've missed so much. We've not updated you. We're sorry.
SPEAKER_01:So obviously, a little bit of the news. You're pregnant.
SPEAKER_00:Yes. Yeah. I've built half a baby in the time we've been off this podcast.
SPEAKER_01:I think it's the size of a pomegranate this week, isn't it?
SPEAKER_00:It is. It's pomegranate week this week.
SPEAKER_01:Yeah.
SPEAKER_00:21 weeks, which is probably around the amount of time we haven't done the podcast.
SPEAKER_01:I know, that's that's really mad, isn't it? Absolutely mad. Um, I've done Goldman Sachs.
SPEAKER_00:You have? Do you want to explain what that is?
SPEAKER_01:So I joined the Goldman Sachs, the 10K SMB programme. Really privileged to go on that. Um, and basically we learnt from a lot of really top-end academics, business people. There were 72 businesses there, all high growth businesses. Um, and uh yeah, and next Wednesday I go with mum for graduation.
SPEAKER_00:Yeah.
SPEAKER_01:And obviously, with your MBA, you did do a little bit of work and help me a little bit on it.
SPEAKER_00:A little bit.
SPEAKER_01:Yeah, a little bit on it. Yeah, but it's all my work, obviously.
SPEAKER_00:Yeah, obviously.
SPEAKER_01:Um so so yeah, so that was that was great. Really, really chuffed with that. Um I ended up with a bit of a heart condition, didn't I?
SPEAKER_00:You did?
SPEAKER_01:Yeah, so I got shocks last week and uh uh hopefully that's all sorted now.
SPEAKER_00:Yeah. Um they confirmed it is there.
SPEAKER_01:So I do have a heart, which is thanks for that, darling.
SPEAKER_00:That's alright.
SPEAKER_01:Um so yeah, so and uh and business has been as usual.
SPEAKER_00:It has. Yeah, busy, busy, busy, well we are in January. We are in January.
SPEAKER_01:For those who don't know, what 20 tax returns to do?
SPEAKER_00:It's not quite that high. Well, it's more like 84.
SPEAKER_01:No, no, yes, okay. All depends whose sheet you look at. If you look at my sheet, it's wrong, it's more realistic.
SPEAKER_00:Okay, either way, for accountants, January is the most busy time because everybody leaves their taxes till the last minute, and they're all all personal taxes due on the 31st of January. Um, which is why if you try and speak to an accountant in January, they might be crying in a corner or something, sitting in a dark room. Who knows? They cheer up in February.
SPEAKER_01:Well, it's because they're all on holiday.
SPEAKER_00:Yes. So we thought we'd do this episode of our podcast on what businesses owners, what businesses owners, what business owners should stop, start and fix this year.
SPEAKER_01:Stop, start, and fix. Yeah. Oh my goodness.
SPEAKER_00:Because January is a month of planning.
SPEAKER_01:Yes.
SPEAKER_00:Everyone wants to plan, everyone wants to grow, everyone's ambitious, you've got your new year's resolutions. So we thought we'd do it sort of around around that. So, first of all, what do you think business owners should stop doing in January?
SPEAKER_01:Stop doing. Um stop scrolling through social media thinking that everybody's life is really rosy and their businesses are really, really, you know, sort of top of the world. Um, and stop worrying about that side of it and actually sit back and go, yeah, this is my business, this is what I do, this is how I do it, um, and and move forward. Probably pick three main areas of improvement, three sort of main KPIs, um, and and find a way of reporting that and and um and working on that, I would say.
SPEAKER_00:Yeah, I I agree. I think comparing yourself to other businesses online is is such a mistake because what's presented online isn't often the reality, you can't see that business owner's struggles, they're always gonna put the rosy stuff on social media, and you might get your leads through word of mouth or a different way, whereas they might get all of theirs through social media. So it's not worth comparing yourself because your business model might be completely different, yeah. Um, and we do see a lot of comparisons being made this time of year, and it's just it just can't help you.
SPEAKER_01:I think also another thing where we've got you know clients that um have products that they sell. Now's the time probably to just look at where the dead stock is, what isn't moving, look at maybe discounting it, get it off your shelves and get some cash in the bank ready to give yourself some new stock, some some better stock coming forward to where you can make more profit. You're almost better off, you know, making very, very little, but putting the cash in the bank and not just sitting it on the shelves for another year, um especially if you're a seasonal or a seasonal business, get some you know, get get it off your shelves.
SPEAKER_00:Yeah, absolutely. And this time for a lot of businesses is quiet. Obviously, if you're seasonal and own a gym or something, then you're probably uh doing really well this time of year. You should be. You should be, but but uh there's a lot of other businesses, uh especially sort of in the consumer industry, who because people don't want to spend that much after Christmas, uh they will be quiet. So this is a perfect time to look at things and and to potentially yeah get the stock off your shelves, put some offers out there and and clean up a little bit. Um the other thing we we see, and I think we're a bit victim to this as well, is finding new tools and subscriptions and things to help and getting them all to try and help the business grow. And I think to an extent it's really good to try some of these things out, but you just want to be careful that you're not adding too many costs onto your business.
SPEAKER_01:You've just added a new bit of software, yeah.
SPEAKER_00:I have, but it's great.
SPEAKER_01:So you're telling people not to do it and you've just done it.
SPEAKER_00:Yeah, I have. I've been very hypocritical. Sometimes it's very good. In my case, very good. I've I've I can't even tell you. I built a landing page in what, two hours?
SPEAKER_01:Yeah.
SPEAKER_00:Yeah.
SPEAKER_01:For making tax digital.
SPEAKER_00:For making tax digital, it's on our website, you can see it.
SPEAKER_01:So that would have cost us how much, do you reckon?
SPEAKER_00:Uh well, it would have even cost me, it would have either cost me probably half a week to a week of my time, or we would have paid someone. Which would have cost what? Probably£600 to a thousand pounds.
SPEAKER_01:Yeah. And how much was the software?
SPEAKER_00:Well, I spent£22.
SPEAKER_01:£22. And how long do you spend on it?
SPEAKER_00:About half a day.
SPEAKER_01:So it was worth it. So the return investment was right.
SPEAKER_00:It was, definitely.
SPEAKER_01:But we've had people that we speak to that say they want to change a whole new system, they spend weeks and weeks and weeks on it, and then you actually work it out to their hourly rate, you break it right down, and then you you look at the cost that it's actually cost them to implement. Yeah, and you know, I think that's where it's really, really you just gotta look at what is it gonna do taking you out of your business. You've just got to, yeah. So, from that respect, I don't mind spending the£22. Um, and you never know, someone might sign up to make intact digital. Yeah, it pays for itself then that no one ever wants to sign up to, so but that's no we've been landed with.
SPEAKER_00:We have. We can talk more about that another time. Okay, we won't get into I won't do that rant. No, don't do that rant now. All right, don't depress the listeners. Um listener, listener, listeners. We've got multiple, I think. Um so one of the things I've I've written down here as well is just because you're busy and just because you've got a lot of work on doesn't automatically mean you're making more money. Um, and that's something we see as well. And so one of the things is to stop thinking that more work does equal more money because you want to be working smarter, not harder, that's a big thing, but also you need to know your numbers because if you're working yourself to the bone, you don't want to be doing it for no profit, so you've got to know your numbers and know whether you're making that money to sustain that hard work.
SPEAKER_01:I think you know, having gone on the Goldman Sachs program and speaking to our clients, you know, bear in mind the the the other businesses that are on there with with us, the amount that didn't forecast, that now forecast, the amount that did that are producing basically a daily dashboard just to see where they are every day. Um, I think that's probably been the biggest financial eye-opener for a lot of people that are on that course with us. So, you know, I think you know, businesses that are serious to grow, even even those that you know, a budget, just a really simple budget that you can do on zero, you know, we can obviously point you in the right direction how to do that, but you know, just a simple budget, just so you know where the plan is for the year, um, is a real good starting point. And then we can look at forecasts, and everyone says cash flow forecast, but you know, look at your profit and loss forecast first, see where that is on your, you know, where the business is is modelled and work with your accountant to do that. And I think that's probably you know, if it's a quiet time at the moment, that's when to understand that. Understand it now, use the data you've got.
SPEAKER_00:Yeah, it is, and it is just understanding, understanding the data, and also just because you speak to your friend who's like really really busy or look online and they're really really busy doesn't mean they're making a shed ton of money. No, not always, sometimes it might, but not not always. So again, it comes back to that comparison as well. You've just you've got to know your numbers and and know how to make make it worth your time, make it worth being busy for. Yeah, um, so I've got now what to start this year, what to start in January, and I think we've already touched on it a little bit. Um, and I think you've said jump the gun again. Yeah, a little bit. That's okay. Um, so I think you've said about this dashboard, this magical dashboard that um I think everyone on your Goldman Sachs course wants the magical dashboard. Absolutely, but it is, I think, quite a good thing if you're software that all might already have a dashboard of some description. Um, if not, you can you can make them. Um, but basically you want to be tracking key areas in your business that you understand that you want to grow and you want to be checking in on those every day. Um, and so having a dashboard and a snapshot is a really good way to do that. Um, so that's something you could start doing this year is just monitoring things. If you've got a really clear goal, say you want to grow by 20% by the end of the year or something, then you can be tracking that every day and making sure you're on target. There's no point having these goals and then not tracking and looking at the metrics and the data.
SPEAKER_01:Yeah, I mean, uh you know, if one of your things one of your I mean, I don't always believe that that turnover is the thing to focus on, but if one of the things is you're going to increase your turnover by 20%, then you keep a dashboard going with your turnover being tracked at 20% increase every um every month or every day. Um and then you build that with a um I think it's called a worm, isn't it? Which is a cricket term. Um and then you you basically build that and and look at where you are in two very simple lines on a graph, and if you're above the line, you're doing above what you want, if you're below it, you're not. So you know that's a really simple dashboard to look at. Um, but then from my point of view, I would always want to look at what percentage I'm making as gross profit, what percentage I'm making as net profit. Well, you know, am I tracking that right? What am I making?
SPEAKER_00:I know, but I think you're overcomplicating.
SPEAKER_01:Am I?
SPEAKER_00:Yeah, I think and I think this is the key.
SPEAKER_01:Is that why you have to do it and not me?
SPEAKER_00:Yeah, and I and I think this is the point. There's a lot of business owners who would overcomplicate what they want to do, their plans are too grand.
SPEAKER_01:Kiss.
SPEAKER_00:What?
SPEAKER_01:Keep it simple, stupid.
SPEAKER_00:Yes. I was like, what are you talking about? But I think there's a lot in that keeping it simple. If you're gonna track something and if you've got a clear goal, you need to track those things. Don't get overexcited and add more stuff in because what you'll do is you'll just burn out and you won't ever look at it because it'll be too much to maintain, too much to look at, and it won't mean anything to you. So you need to keep it simple, stupid, and um work from that.
SPEAKER_01:No, absolutely, and do that.
SPEAKER_00:Um so that's really important, and that actually comes to my next point, which was to if you've got a goal and you've got a plan for the year, make sure that it's not too much to do in the year. Make sure that it's achievable and make sure you're tracking it. Because if it's not achievable, there's literally no point. You've written them for nothing. Yeah, so you need to make sure that it is they your goals are absolutely achievable and and manageable. And there's nothing wrong with ambition, like you can absolutely have ambitious goals, um, but just make sure that it is it is manageable. Sorry, we keep getting distracted because dad's phone keeps ringing, but he's got hearing aids in, so they're ringing in his ears, but they're so loud that I can hear it outside of his ears.
SPEAKER_01:Pardon? Oh, geez. I've turned it off. Yeah. That's fine.
SPEAKER_00:So whoever's phoning, I'm sorry, he's not picking up because he's recording this podcast.
SPEAKER_01:Yeah.
SPEAKER_00:Um and then I've I've written just a little a little nugget um for people to take away for things to start, and it's just clarity beats chaos every time, and that is uh so true for business owners.
SPEAKER_01:Clarity beats chaos every time.
SPEAKER_00:Yeah, it does. It's a good line, isn't it? Um but it does, and focus as well is I think something a lot of business owners struggle to focus. Absolutely, and that is also key to achieving your goals. Um, if you've got a new goal next week and forget about the old one, then what's what's the point? Um so common business issues that we sort of see every January that there's a good this is a really good time to look at is your pricing. Yes, for a start. Um, if you are quiet, reviewing your pricing is a good thing to do. We've had so many increases this year. We've had um obviously the budget brought things up, minimum wage is going up, um, the national insurance went up last year. We've there's so many increases, foods going up, everything everything's going up. And so you need to look at your prices.
SPEAKER_01:Unlike your ceiling that's coming down.
SPEAKER_00:Unlike my ceiling that's coming down. I'll skip to that later. Hold on to the end about my ceiling. Um, so yeah, to so review your pricing, that's really, really important. If you are having a quiet period, this is the time. The the dad's already touched on this as well. Not having a cash buffer in your business will cause you more stress. So figuring out a way to get more cash reserves in your business is a really good thing as well. Um, and then my last little thing was doing everything yourself because it's easier.
SPEAKER_01:Oh, how many people do we see that?
SPEAKER_00:Everyone.
SPEAKER_01:Oh my goodness.
SPEAKER_00:I think everyone does that. Everyone wants to save money, reduce costs, and it is easier to do it yourself, but you will burn out and just do it.
SPEAKER_01:Well, and also you won't do it right. And and when I say you won't do it right, you potentially will do it right. But there are jobs that you do that some of us do that in within our business that you just think, why are you doing that? You're earning X per hour, you know, or you're making X percentage profit on the product you're selling, and yet you're worried about spending a little bit of money doing a task that you know you don't like, but you're saving some money, but then you're it just doesn't make sense. So, and I think you know, I spoke to some uh a growing business uh a little while ago, and and it's it's around mentality, isn't it? It's like you know, we look at it as a small business and go, oh yeah, we can save 20 quid on that. That's great, you know, that's really good. You know, don't get me wrong, it uh it is good to save the money in in certain areas, but then you look at it and go, actually, what's my return on investment? You know, look at your your um landing page, it's£22 and a half a day, but my return on investment is from a monetary point of view, that's probably worth nearly a thousand pounds.
SPEAKER_00:Yeah, yeah, so it could be more, yeah.
SPEAKER_01:So that's actually worth worth it, but it's not worth it if you're not getting that return. And if someone else can do it. I mean, I know we do bookkeeping for people, but that is a big area that you know people oh yeah, I've got to do my books. I mean how people have you have we met, you know, and said, Where are you at the moment? I don't know, I haven't done my books yet. Well, why haven't you done your books while I haven't had the time? Okay. So why haven't you invoiced your customers? Because I haven't had a time. And you think that's r that doesn't make sense.
SPEAKER_00:Yeah, but it doesn't.
SPEAKER_01:You know, because it's bringing money in that you haven't got the time to do. I mean the amount of small business owners that don't invoice until the end of the month. Which is for for jobs they might have done at the start of the month.
SPEAKER_00:Crazy and comes back to our cash.
SPEAKER_01:Yeah, absolutely.
SPEAKER_00:Um but yeah, but even if even if you've got somebody in your team that you need to be giving things to, you need to train them so that you can give the stuff to them. There's no point in them sitting there twiddling their thumbs either. Um you you can't just think, oh well, it's easier and quicker for me to do it. You need to be showing that person how to do it. Um otherwise, that what again, what's the point?
SPEAKER_01:Yeah, indeed.
SPEAKER_00:Um so as well with January. I think people will also feel quite let down by the end of the month if they haven't achieved their goals and stuff that they set out to do. But I think you've got to remember like January isn't the whole year, like it's just one month.
SPEAKER_01:It's a bit like dry January as well, is it? It is. Oh, let's start by not drinking and then two days in you've added beer.
SPEAKER_00:Exactly. Not me. So sad.
SPEAKER_01:It's because you're growing human.
SPEAKER_00:You've got a dry nine months, everybody. Nine months now, is it? Well, it's not now, no. Like four left. Um, anyway, it is like that, and it's like going to the gym. You might have said you're gonna go to the gym every single day this month, but you haven't. Like, don't worry about it. Like, it is what it is, and it doesn't define your whole year. Again, you need to set out realistic habits and realistic goals that you can actually do and hold up. Um, and I've written here as well, small tweaks beat massive changes. And I think there's a really good book, um, Atomic Habits, which Yes, that's good. Um, I think it's like back on the shelves at the moment, like in the front of shops at the moment. I think he's um brought out like a workbook or something, I'm not sure. Okay. Um but either way, it's a really good book about how if you want to change something, change small things to change a big thing, basically.
SPEAKER_01:I think the big habit I changed, which isn't necessarily in the business, but it does help the business, is going to the gym. Yeah. So I used to get up at sort of half six in the morning, probably snooze till seven, and then get up. But that wasn't helping when I went to the gym at eight o'clock, and eight till nine wasn't really good because by the time I come home and had a shower, that's I wasn't starting work till ten. So I actually had to start the gym at seven. Which I know that you know mum's like, ugh, you're mad. So my alarm now, I train myself, I change my habit to get up at quarter to six. I get up at quarter to six every single day, so I can go to the gym on two days a week at seven o'clock, and it's worked.
SPEAKER_00:Well done.
SPEAKER_01:I know, yeah, but that is a habit to change, isn't it? Yes, with a goal at the end. So if you change a habit, then that's the way to do it.
SPEAKER_00:Yeah, and it is doing things like really you can do things really slowly as well if you a bit like you in the gym. So you could like if one of your habits you wanted to change was going for a walk every evening, or every morning, even, you could just if if the thought of going for an hour's walk is what's putting you off, you could literally get up and just do a quick walk around the block, and then you'll be surprised how quickly, once you're in that habit, then you can do it to 20 minutes, and then you can do it to 30 minutes, and then you can do it to an hour. Because you're you've built that habit up. Sometimes you just need to get in the swing of doing something and make sure it's not the little things that's putting you off. Um that's it for my January. Your January tips, my January tips.
SPEAKER_01:Tips and goals. Plan, plan, plan, and plan again.
SPEAKER_00:Plan, but keep it simple.
SPEAKER_01:Yes.
SPEAKER_00:Um so we're on to our unfiltered minute.
SPEAKER_01:Oh right.
SPEAKER_00:Yeah. So my unfiltered minute is that my house is literally falling down.
SPEAKER_01:Well, yeah.
SPEAKER_00:Like it's actually falling down.
SPEAKER_01:Not your whole house. Not my whole thing. It's a little bit of an exaggeration.
SPEAKER_00:A little bit, but my ceiling in my study has fallen down.
SPEAKER_01:It has.
SPEAKER_00:Which is quite concerning. And yeah, I thought I'd share that with everybody. So I'm quite stressed about it, and hopefully it will get fixed. But at the moment there is a gaping hole in my study ceiling.
SPEAKER_01:I was lucky the insurers came out yesterday.
SPEAKER_00:No, the insurers did not help. They uh there's an issue with the toilet, which is why there was a flood, and then um the ensuite flooded, and then the room downstairs is the study. Um, and so that's why the ceiling got wet and broke.
SPEAKER_01:They were literally taking the pee, weren't they?
SPEAKER_00:They were really taking the pee. But the insurance came out yesterday and they only bought a plumber, so they only looked at the toilet and not the ceiling, which quite frankly, the ceiling is the issue, not the toilet. We've turned the water off, so that's not a problem. The the ceiling is a problem, and they just didn't even look at it. Um, so now we've got to wait till Monday for somebody to just come and look at it and see whether the insurance will cover it. So really fun. Um, yeah, any tips on a falling down ceiling would be appreciated. Thank you.
SPEAKER_01:I pulled some of it down just now.
SPEAKER_00:You did?
SPEAKER_01:That was good. So my unfiltered minute. I mean, obviously it's got to be my um me shock.
SPEAKER_00:Yes, shock to the heart.
SPEAKER_01:Shock to the heart. So basically, it was picked up through my aurary.
SPEAKER_00:Wow.
SPEAKER_01:Yeah. So that picked up that there was an irregular heartbeat back in late September. Um, and then the doctors basically said, come in for an ECG, that said it is I got what's called atrial fibrillation. Um and the local doctors basically said, Don't worry about it, it's not you know, a lot of people have got it, it's not a problem. But I was being a bit tired. So I phoned up our booper because we have medical insurance. We did, and uh, and yeah, they got a um got me in for a consultation, had a consultation, and what did I do?
SPEAKER_00:You fainted.
SPEAKER_01:I did, didn't I?
SPEAKER_00:Yeah, at the consultation, it was very dramatic.
SPEAKER_01:I just told this story to an old friend of mine that came in for his tax return, and he said, but you were a big sort of like rugby player, and you did that, you're wuss. And I'm like, well, okay, affects different people. So yeah, so smashed the coffee table, he did, which was fun. Um, and then after Christmas, last Tuesday, went um and had the shock treatment to bring it back into alignment.
SPEAKER_00:Yeah, so that was all he stayed conscious, everybody. Well, not in the treatment, but before and after, he was alright.
SPEAKER_01:Yeah, so there you go. And uh someone sent me a text and went, How was it? And I went, shocking, which they came back and went, uh, dead joke.
SPEAKER_00:Well, they're right, yeah.
SPEAKER_01:I know. So that's my unfiltered minute. Um, but you know, obviously I've known for some time. I went through the whole Goldman Sachs program with that.
SPEAKER_00:Yeah.
SPEAKER_01:Um, and we're obviously, you know, we we hadn't you know entirely told the team until I did pass out. Um, so yeah, so we we had systems in place that could deal with um that situation within the business, and and you know, it's obviously thankful for the team that all pulled through for us, um, and uh and yeah, and and the clients that have also been really really kind and what have you in terms of um helping us back on our feet. So so that's really good. That's how I'm feeling a minute. Um, and uh yeah, so looking forward to doing this every week now, Jade. Yes, so it's in the diary, it is in the diary, and yes, the diary has been uh traumatic, it has um in a good way, because we've had a lot of new client inquiries. We have, we have indeed, and and really good quality client inquiries, yeah, um, that do take time to to deal with and etc.
SPEAKER_00:Yeah, and they've been really excited. We've met some really good business owners, yes, absolutely, really exciting plans, and to hear how they're growing is is really really exciting for us.
SPEAKER_01:So um we will see you next week.
SPEAKER_00:Goodbye.