The 12 Hub Podcast
Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide.
Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy.
Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.
The 12 Hub Podcast
Latest Episodes
Converse Ad Controversy: Mistake Or Are They Just Playing In Our Face, Again???
Converse ad backlash, Nike’s board moves, and the collapse of sneaker reselling: Episode 70 breaks down where streetwear lost its way.Streetwear marketing is hitting a wall, and sneaker resale margins are drying up. Episode 70 of The 12...
Kai Cenat & Vivet, Nike, Too Big To Fail?
Is Nike actually crashing, or is the sneaker resale market just exposed? We break down the real numbers and hype drops.The sneaker market is facing a structural reckoning. Between falling secondary market prices, fatigue over fake scarc...
Nike Out the S&P 100, Demna Gucci Shoes & Big Boi Chang (F/ Matt Frates Creates)
Featuring special guest: @firefootwearsneakers Matt Frates to about how Nike fell out of the S&P 100, hype is dead, and StockX mystery boxes are a trap. Here ...
Supreme Mailbox, Jordan 41, New Sneaker Releases
Is sneaker reselling dead, and did Complex ruin their Air Jordan ranking? We break down Jordan 1–41, retooled 4s, and Nike drops.The golden era of flipping standard GR retros for double retail is over. Between cratering secondary market...
Every Sneaker Influencer Is Selling Their Collection In 2026 🧐
The sneaker market is crashing. Here is why prices are tanking, boutiques are closing, and collectors are liquidating.The secondary footwear market is facing a brutal correction. Between plunging resale values on once-bulletproof silhou...
Contributors
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