The Hub Sneaker Podcast
Welcome to The 12Hub Sneaker Podcast – Where kicks, culture, and convos collide.
Hosted by Hugh Mulzac, Dakari Boddie & Mike Wavs, The 12Hub is more than just another sneaker podcast. It’s a space where we break down the latest drops, unbox the grails, and talk about what sneakers really mean in the bigger picture — music, identity, hustle, and legacy.
Each week, we tap in with collectors, creatives, entrepreneurs, and everyday heads who keep the culture moving. From wild stories in the resale game to navigating life, family, and business — we keep it real, insightful, and unapologetically rooted in the culture.
The Hub Sneaker Podcast
Sneaker Podcast 2.0 Episode #001: The Return of Sneaker Content
#sneakerhead #sneakerpodcast #culture #fashion
Episode 1 – The Sneaker Game, Music Hustle & Life Lessons
Welcome to the 12Hub Sneaker Podcast 2.0! In this relaunch episode, H introduces Mike Wavs — a former music producer turned music marketer — to dive into everything from sneakers and hip-hop culture to real-life responsibilities and business growth.
Timestamps:
0:00 – Podcast intro & guest introduction (Mike Waves)
0:36 – Music production to music marketing pivot
1:24 – Sneaker interest origin & first pair (Military Fours)
2:31 – Style evolution: from Sperrys to Jordans
3:12 – Early music influence (Lil Wayne, sampling)
4:23 – Adult sneaker collecting & nostalgia
5:15 – Richmond hip-hop scene & StraightHiphop.com legacy
6:19 – Blog era vs. modern music scene & TikTok
6:48 – First resell experiences & sneaker addiction
7:40 – Resell mindset & holding for value
8:04 – Comfort over hype: Zoom Vomeros & Air Forces
8:45 – Supreme Air Forces & small logo appeal
9:32 – Unboxing LeBron Barbie doll
12:54 – Guest joins podcast team officially
13:05 – Previous podcast ended (vibe shift)
14:52 – 12Hub origin & YouTube sneaker culture
15:49 – Discovering sneaker resale via StockX
16:34 – Travis Scott Mocha Lows win & panic sell
17:51 – Resell strategy: holding as investment
19:01 – Sneaker culture shift: bots, no campouts
20:57 – Nike SNKRS success streak
21:38 – Big foot sizes & availability
22:01 – Fake sneakers, reps, and TikTok influence
23:01 – Troll Mceddon & anti-fake movement
24:33 – Real vs. fake: equity & sentiment
25:02 – Feeling good wearing real kicks
25:54 – ASICS/New Balance trend & comfort brands
26:26 – Sneaker collecting for nostalgia
27:08 – LeBron collection & sports shrine
27:38 – Authenticity concerns with StockX
28:39 – Navy SB 4s resale & aesthetics
30:41 – Sneaker talk as men's culture
31:00 – Sneak Diss podcast recommendation
32:02 – Fanboying vs. treating celebs as peers
33:52 – Meeting billionaires & professionals
34:52 – Social media etiquette with celebrities
36:33 – Trust in industry spaces (e.g., leaks)
37:52 – Delivery theft & sneaker value
38:10 – Global resale & under-retail overseas
40:07 – Price drops from overseas resellers
40:58 – Nike vs. Adidas post-Kanye
42:03 – Kanye’s design influence & originality
43:10 – Trainer trend fading (ASICS, NB)
43:47 – Undefeated 4s return & box details
44:52 – Rare Air Jordans vs. Fragment 1s
46:31 – Upcoming sneakers: Ja 3, SGA Converse
47:54 – Canvas Air Max 90s & restocks
48:41 – Cement 4s & Black Cement 3s
50:03 – Amamanier 3s vs. standard 3s
50:15 – Undefeated 4s: Jumpman vs. Nike Air
52:06 – Podcast wrap-up & future plans
52:54 – Life balance with kids & work
54:01 – Routine: family, work, friends
55:04 – Retail experience & career shift
56:14 – Raising kids on a budget
57:00 – Motivation to grow for family
58:05 – Mistakes, growth, and near-death experiences
58:35 – Encouragement for 30-year-old guest
59:00 – Kids as motivation to stay focused
59:54 – Natural instinct to protect family
1:00:14 – Outro & upcoming podcast plans
