Service X-Factor
Service X-Factor is the podcast where service operations stops being a cost center and starts being a competitive advantage. Hosted by Microsoft MVP Scott LeFante, this show reveals the secret ingredients behind service operations success and much, much more...transforming chaos into clarity and strategy into profits.
Service X-Factor
Why Most Mobile CRM Fails (And How Resco Fixed It)
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One million syncs a week sounds like a brag, until you realize it’s a promise. Field teams don’t care about features…they care that their mobile CRM works fast, offline, and under pressure.
In this episode, we sit down with Ivan Stano, a personal friend and CEO of Resco, to break down what it really takes to build a mobility platform that can handle massive data volumes, device constraints, and the messy reality of field service.
We also mix in a little personality, because what’s a great conversation without some rivalry? Ivan (loyal Boston Red Sox fan) and I (unapologetic New York Yankees fan) go back and forth a bit…including a friendly wager on this year’s head-to-head matchups. Let’s just say…one of us will be enjoying that win a little more than the other.
Ivan shares his journey from Slovakia to Boston, from joining Resco as a student to becoming CEO, and the mindset that shaped the product: treat failure as feedback, stay lean, and keep learning.
From there, we get into the real stuff:
- What “offline-first” actually means (and why most get it wrong)
- Synchronization at scale and what a million weekly syncs really looks like
- Why tools like Woodford are powerful… but not exactly plug-and-play (and yes, the whiskey story is real)
Then we cut through the AI noise. No hype just reality:
- Prompt-based configuration to speed up admins
- Voice and assistant-style experiences for technicians
- The hard blockers: custom data models, offline constraints, and cost per user
We also dig into inspections, questionnaires, Resco Forms across Microsoft Power Platform, and why your reporting strategy lives or dies by your data model.
If you’re building anything for the field this is one of those episodes where theory meets reality.
👉 Subscribe for more real-world CRM and field service conversations
👉 Share this with someone trying to make mobile actually work
👉 And drop your take: what should AI simplify first for your teams?
Welcome And Guest Introduction
SPEAKER_02Welcome everyone to another episode of the Service X Factor Podcast. I am one of your hosts, Scott LaFonte, and I was always joined by my esteemed colleague, Mr. William Quad McClendon. William, how are you doing on PTO this week, huh?
SPEAKER_01Hey, hey, hey, hey. Doing fine, doing fine. But it's another day in paradise, man. You know how it is. I really like who we got coming up next, man. This guy is this guy's notorious in our community. I'll say it that way.
SPEAKER_02Notorious, infamous, you know, you could use a lot of words. Red Sox lover. You know, just a lot of different things. I call him the king of mobility.
SPEAKER_01I mean, we all can't be perfect, right? We gotta have better teams.
SPEAKER_02That's right. But anyway, you I'll let you know.
SPEAKER_01Oh no, I'll let you. We're fighting over him. Go ahead.
SPEAKER_02We are we are fighting over him. Mr. Ivan Stano of CEO of Resco. Mr. Stano, how are you today?
SPEAKER_01What a pleasure round of applause going on.
SPEAKER_00Good to be on the same podcast with two of my favorite people, Scott and William. Thank you so much for having me. Yeah, it's it's a great week. Busy busy, as I'm sure you are too, and most of the people I talk to daily as well. But yeah, what a great year. Yeah, yeah.
SPEAKER_02Everything's a year for a year for being a Red Sox fan.
SPEAKER_00Oh boy. You promised you would keep these before the end. Okay, coin taken.
SPEAKER_02No, that's fine. But I guess, you know, uh obviously we know who you are because I mean Will and I have been in field service and doing a lot well with with Resco. You know, even attending some of the uh shops and the conferences. For those of our listeners who don't know you, tell us a little about who you are and your background and and how you got involved in in the world of CRM and Resco.
SPEAKER_00Yeah, perfect. I'll try to keep it short. I want to bore everybody. But uh I'm a guy who's from Slovakia, that's a little country in the central eastern Europe, about five million people. So many, many folks I talk to are in two categories. They either have never heard of it or have trouble to locate it on the map, or there's another group who tell me, like, oh yeah, I've been there during my studies, or two years ago, or last year, and I loved it. So it's kind of like nothing in between. Currently, I live in Boston, Massachusetts, the fine city, home of Red Sox, your favorite team, Scott. And I love it here. I've been with ESCO for 17 years, my entire career. I joined the company when I was still a student, it was very different times. Small team of like 16 people, perhaps, was obsessed by mobile technologies. So when I joined the company, we were doing mobile developer tools for companies who are developing applications for the very first Windows mobile devices. If anybody remembered those, we're doing simple apps for devices like Palm Pilots, Pocket PCs, you know, all that fun. And we even had a very small division who tried to make some games for these devices. So it was a lot of fun. It was a lot of fun, very different times. Yeah, what really blown me away was the the spirit and culture of that small team. Like it was it was, you know, like early 2000s, and they were already doing business globally, selling their tools and and applications all around the world, which was really like great for me as a young student. Like, okay, small company from small country, having customers all around the globe was awesome. And then we stumbled upon the area called CRM, customer relationship management. The legacy was to be close to Microsoft, and we were using Microsoft Technologies, Microsoft Visual Studio, etc. So got into the dynamics space and found out like, yeah, actually, mobility makes a lot of space, dance there, and that's how it all started. And then a few years later, about four or five years, I moved over to Boston because we started to have a lot of customers and partners based here in North America, and it was really vital that we have we have a local presence. So I packed my life into two suitcases, and half naive, half romantic, I moved over the ocean to the fine city of Boston in the middle of a freaking snowstorm. I wanted to move back. It was beginning of January. The taxi driver who took me from the airport got a ticket for for for some illegal maneuver, and we almost got stuck on the Beacon Hill where I was renting a small apartment, and that was it. The beginnings wow.
SPEAKER_02That's that's a big move, too. Going from Lovakia to to Boston.
SPEAKER_00Yeah, I would never do it again, to be honest. Takes two seconds, you think two seconds.
SPEAKER_01Okay, well, yeah, if we take two seconds and look at his career, you had a very, very unorthodox career, I'll say that much. Where you came in as a student slash kind of like an intern and worked your way up to a CEO. So you had to wear many different hats. And you you kind of you're killing me here, because I had a chuckle when you were like saying, Well, we were a small company. You were a small company, but your footprint was huge. So you know, tell us a little bit about your journey. Like uh for some of our listeners who kind of like are aspiring to do more in their career, what are some things you learned? Um, what are some things you learned about yourself on the way, and what are some traits that someone needs if they're thinking about making that kind of a climb? Because you're sitting and you're a CEO right now. I mean come on.
SPEAKER_00Yeah. Oh wow, yeah. Okay, let's go deep then. Right.
SPEAKER_01Oh let's get into it.
Career Growth And Failure Culture
Offline Scale And Sync Reality
SPEAKER_00Yeah. Oh, that's a tough one. I I can tell you that I learned a lot about myself on both sides. The good stuff and a lot about the bad stuff. Uh, maybe if we start with the easier one, like what it takes. Big credit goes to the owners of the company, specifically Rado Vozar, who probably the listeners won't know because he was behind the scenes for a long time. But he had this incredible vision that, like, it doesn't matter who you are or where you're from, if you have a big dream and you go for it, you're gonna succeed. Like, no matter if you're from a five million nation where not many people speak foreign languages, it's getting way better. Now, yeah, you have a dream and you go for it, find ways how to do it, and that that helped me learn one thing. It's it's not about the the failures. Failure is a feedback that's gonna make you move forward better and faster, and that's what we the culture that was at Rescue when I joined. It was a constant failure, to be honest, but it helped us to move forward, forward, forward, forward, and get better, be more effective and find new ways. So, funny enough, like we Rado had the vision of having like a small mobile-based CRM system before we even found out about dynamics. So we tried to develop our own mobility solutions for salespeople mostly. Doing it for Windows Mobile was really tricky because you couldn't create like very well-functioning tools, so we had to create our own tools for designing the mobile applications for like business applications. It was too early for this concept in like 2002, 2003, you know, but we found out that those tools are actually marketable that we developed to help us build our own CRM, mobile CRM. And we started selling the tools, and that's when I joined the company. And we have hundreds of companies using the tools that they used for building their own applications that actually looked as good as the as the iOS uh apps five years later, and it helped uh Resco to to move forward. So there you have like a like a simple example maybe of of the the think the mindset uh of the company and the culture. It was never like, oh, what we can we cannot do something. It was like, okay, we can't do it, but what have we learned? Can we use it elsewhere? Can we find new ways and new avenues how to do it? So that that was, I think, big part of that of that success that Resco has and has had over the years. And as you put it, like, yeah, we're still small, we're around 90 people right now. So about seven times bigger than when I joined, six times bigger than when I joined. But yeah, we have a global footprint, right? Close to 600 customers from all around the globe. We lost one that I was really proud of because they were bringing doing business in Antarctica and North Pole. They were in tourism business using Rasco there. So I I could partially claim that we're on all of the continents, but uh I can't do it anymore. But yeah, yeah, that helped us to become a global, have a global footprint despite staying staying lean and small.
SPEAKER_02Yeah, and the and the RESTCO tool itself, I mean, it's it's evolved like anything else. I mean, I mean, uh when I first started using it, one, I mean, the tool's a beast, meaning I mean it it it does what it needs to do and it does it well. But it's evolved over time, especially with the ad advent of AI. And so, I mean, how did you guys I guess how are you guys looking at that in terms of you know the whole AI journey from a Resco perspective? Because I mean it's obviously all the hype and it's definitely not going away.
SPEAKER_00Yeah, Resco has evolved tremendously, and it it's a double sword edge. It's a great thing at the same time, it's uh it creates problems along the way. Who am I talking to, right? You probably know about technical debt more than I do. So yeah, we like to think of Resco as a as a mobile platform. We don't like to compare Resco to other apps or sometimes custom development projects that we see a lot, because we are really this robust platform that enables work to be done in the field in a much better way, more efficient way, and there's a lot of robustness behind it. So I tried to prepare a little bit because I was expecting some of the questions around that, just to give you some examples. A little quiz, how about that, Scott and William? Yeah, that's right. Like the the robustness of Resco platform, right? So on a weekly basis, how many synchronizations do our customers all around the globe do?
SPEAKER_01I'm gonna say on a weekly basis. Oh, your customers, 600 customers per week. I would say 100,000.
SPEAKER_00I'm gonna say millions, two million. In between, it's one million synchronizations per week that our app goes through. That's pretty insane, hey.
SPEAKER_01Yeah, that is one of the most uh amazing offline clients that anyone has ever seen. Like it does it and it does it better than anyone else. Like I just I I can't you know, we we can't even like there's nothing.
SPEAKER_00You gotta love business how how many how how much data do we download per week? In gigs? Or just yeah, terabytes or or in in numbers. Let's say numbers a hundred million records.
SPEAKER_03Records?
SPEAKER_01Give me twenty-five to thirty million.
SPEAKER_00Four team billion with B. God, god damn, we were both lows.
SPEAKER_02That's crazy, huh? But see, if we were playing lessons right, I'd I'd win.
SPEAKER_00Yeah, the point is not to trick you, but it's just like to tell like what what what's the scale that we deal with on a weekly basis. The biggest database I actually checked with our offline expert because we we have a little team around the offline and sync, the core. The biggest database we saw on a mobile device was 1.9 gigabytes of data that we were we were like storing in the app and using still effectively. I won't claim that it was like frictionless and smooth, but it it was functioning, like to a point that people were able to work with with that app. So yeah, this is where we really excel. Like, if if you have if you if the work of your people depends on how they can do the work in the field, or the success depends on how well people can do their work in the field, I'm pretty confident that Resco is the right right answer there. And we have a lot of like a lot of use cases, a lot of projects, a lot of data to improve that as we learn that along the way.
Why The Tool Is Named Woodford
SPEAKER_02Yeah. I mean, it's just it's just so responsive. I mean, I I've used it, continue to use it, play around with it, and then of course, you know, building out some demo scenarios and things of that nature. I I love it from its flexibility. I mean, from day one, how configurable it is from a even just from a settings perspective. I mean, it's not short of of rich of rich and robust features. And so, but what I want to know is how did you guys come up with the name Woodford for the for the tool? I mean, obviously, I know it's I know what Woodford is, but how did you guys come up with it?
SPEAKER_00I'm not sure. Are we after after 10 p.m.?
SPEAKER_02It's somewhere, it's after 10 p.m. somewhere.
SPEAKER_00Exactly. Okay, that's the right answer. We and you're gonna remember these shows, guys, because even though you look so young, you've been around for a little bit. But there used to be a show called Microsoft Convergence. Oh, yeah, yeah. If you remember that. Oh, yeah. Right? So we used to go to that one, and the first couple times we went there, we didn't have like a very effective tool that would allow you to configure the app. The first time we went there, we actually had a Visual Studio-based tool for developers. And everybody who stopped by at our booth was like, Well, guys, this sounds great, but we don't have developers who are gonna develop mobile apps, so we have to come up with some new strategies, similar to the example William, we were talking in the beginning, right? It was part of the culture. Okay, if this is not the right way, let's figure it out because there must be a better way. And after every day on the show on the on the floor expo, we we would like brainstorm and talk, what did you talk about? What feedback did you hear? And then we're like, okay, there's really a need for a tool that is not for developers, but like regular mortars, right? Who'd be able to configure the app, easy enough to use, but powerful enough. And as we were chatting every night, we would usually do it in a pub. As you know, there's not much else to do during the shows, anyway, right? And it came to our attention. There's a really nice drink, uh, a whiskey called Woodford Reserve. So every night we were talking about this potential new tool. We were sipping Woodford Reserve, and that's how the the name was born. That's awesome.
SPEAKER_02Yeah, and I and I do remember the conversation. I do remember the conference, the Resco conference in Atlanta. And I was running late. There was a Woodford tasting, and I was running late because I was with uh old man River, Sean Tabor himself, and some others, and doing a podcast. And I come in and everyone's done with the tasting, but Ivan here you know set some aside for me where I literally had to down them and like five seconds.
SPEAKER_00Yeah, it's some powerful stuff.
SPEAKER_02It was it was pretty good. So I was like, oh man, I'm like, I don't think I did anything to drink for a while now. Yeah, the good old days, that's for sure. But yeah, I mean it's always interesting, yeah, because that's to me, it's always was one of the things like, how did they come up with the name Woodford? So that's always good to know.
AI For Configuration And Field Work
SPEAKER_00Yeah. Woodford is the double-edged sword because it's it's really powerful, and over the years it became this really robust tool that allows you to control almost every little piece of the app. But yeah, it carries a lot of weight, and learning it is not easy. So it takes time, there is a learning curve, uh, it takes not all the things are the there in the most logical way because it has history. Uh, and that's actually if I go back to your original question, like what do we see in the AI? So it's it's two fronts, right? It's what we can enable for the the actual users in the field, and then the other side is like how we can make the whole process of configuration better. So you don't have to learn the the whiskey or the tool, because they're all they all they all taste great, but uh it's not an easy job. So so on the on the latter, we're having some some great progress. Uh we officially really released officially unofficially our mcpcp server that I'm playing with almost daily. It's a lot of fun. I can become more and more dangerous without knowing all the all the details. So that's great. Our customers and partners to start changing and configuring the app using prompts, and it's awesome. Things I wouldn't dare to do before. I'm now not claiming I can master them, but at least I feel more confident trying. For the field users, it's a little bit more tricky for us. And I would love to hear your perspective as well here, but it's tricky for two reasons. So, one is that a lot of our customers use a lot of custom entities or custom tables, I should say. And when I looked at the statistics, on average, more than 40, actually, 44% of the tables that our customers use in the mobile app are custom. So it's it's almost half, right? So trying to figure out something that's gonna work for 600 customers, you know, and has been pre-configured by us, it's not super easy because those cust those customers vary from from customer to customer. And the second challenge we're facing is is what we're really known for. And you said it better than I did, and that's the offline, right? So we're experimenting a lot with the small language models and find a way how to bring those locally on a mobile device. For some customers, that might work really well, especially those who use premium devices or hardware on some of the slower devices, like Android, some of the Androids, it's it's tricky. And lucky for us, majority of our users use iOS, but uh Android and Windows and Mac actually are closed seconds. So those are the challenges we're we're fighting with and trying to figure out.
SPEAKER_02I'd love to hear your object we do see.
SPEAKER_00Yeah.
SPEAKER_01And and I think if you can get that narrow down.
SPEAKER_02Yeah. And to your point, you know, finding right, everyone's using, you know, custom objects and they got different processes. And I think that's some of the challenges that uh, you know, Will and I probably see on a daily basis as well. You know, like for example, I try to come up with you know solutions that would make sense from say field service, and I look at a specific industry, and you sit there and you're like, Yeah, but this company over here does it this way, and these four do it a different way, and then these seven do it a different way. There's and so what I'm trying to find is at least the common the commonality between the two, or the 10 or the 20 or 50, and say, okay, here's here's the piece that you're getting, everything else, you know, you we're gonna have to do you know custom because there's no way that we can we can scale appropriately. And I would imagine that's probably something that you're dealing with as well. It's like how do you how do you scale for something like that when every organization is different?
Designing Mobile For Pure Simplicity
SPEAKER_00Yes. And then there's another aspect. I give you the the cherry on top, right? And it's I don't want to say it goes against our philosophy, but we have s I have struggled so far to figure a great way to solve it. Because what we learn over the years, right, what's the key for the mobile experience, whether it's an app, a tool, an agent, and whatever, is simplicity. I keep telling all my colleagues like the work is done when there's nothing to remove, not when there's nothing to add. Okay. And it it's so applicable for people in the field. So think about people who it's not their job to play for 50 minutes with the app. Their job is to fix something, repair, replace, inspect, audit, sell, store check, you know, you name it. That's their job. And they need that app to do just that and hopefully nothing more in as little taps or clicks as possible. Work when they need it, not when it's convenient for the device or the app, but when it's convenient for the for the worker, and give them all the context they need in a in a in the most simple way. And we're experimenting, we're creating pre-briefing reports, post-briefing reports, you know, combining a lot of data sources, give you history, give you context, etc. But it goes a little bit, you know, like against this philosophy. Like, no, your job is to do it and then just in five taps, record everything you need and provide me with a summary, and that's it. Boom, boom, boom. Quick and easy. That's that sounds about right.
SPEAKER_02And that's what you know. I think everyone that I keep hearing from is, you know, hey, quick, easy, don't want to be in the tool all day, but I want it to be fat when I'm in there, I want it to be fast, I want it to be reliable. Right? And how many times have we seen mobile apps used for you know different work purposes, just not overkill, non-responding? Yeah, yeah.
SPEAKER_00Or just remember the customer who came with the ideas like, oh, let's improve the uh the adoption by adding weather information. I'm like, yeah, and who's gonna go to my my sales app to check weather? And then we're like, okay, then let's maybe add the stock information, like how our company stock is performing. Like, uh, I don't I'm not really sure that's right. Like, let's rather think about what we're gonna remove so people start using it more, not what we do.
SPEAKER_02Let me track what I've been eating on a daily basis, too.
SPEAKER_00Chances are you have five other apps doing these things better.
SPEAKER_01Yeah, uh, if we start looking at adding components that aren't gonna get as much usage, then why are we planning on maintaining them or using them? Like, I I I love where Steve Jobs initially you know crafted. He was rebranding and doing a lot more with Apple. Everyone said the same thing, it just works. And he took a phone that we were doing all sorts of fun stuff because I was a former Android user, I was a former BlackBerry user, I loved flexibility and what I can do and all that fun jazz because I was somewhat of a technical person. But then when I switched to Apple, I realized that hey, it makes phone calls. If I want to go open the internet, it opens the internet. I don't have to enable any features, it works with X, Y, and Z. You know, iMessaging was fun. You know, there the simplicity, you know, nobody wants to sit here and have to take notes. Maybe they want to be able to dictate notes, right? So your app supports that. Maybe there is a gentic feel uh to that, uh right? Hey, it chimes in. Do you want me to take X, Y, and Z? We don't want them to have to sit there and have to think about doing too much, they just want to be able to make it super simple, super easy. And uh super simple, super easy. So I love where that's headed, and that's that's just I think that's I think that's where folks need to go.
Forms And Inspections That Scale
SPEAKER_00Yeah, I I agree on the AI audio stuff and control. We have a fully working more than project type, a beta version right now, where you don't even need to design the app the traditional way where you would build the views and forms, you know. You just bring in the data there. We know our app can handle, even if you have millions of records in there, no problem. And then we can turn on the AI audio assistant and you just talk to the app. The only problem so far is that it costs quite a lot of money per day. So if you have like 100 users times easily 30 bucks per day, then you're getting yourself into a little bit of a problem. But but we'll we're trying to figure it out how to optimize it and and and use all alternative models, but it's just great. You just just open the app and tap a button and say, show me my appointments for today, or show me my biggest accounts. Oh, how do you define biggest accounts? Do you want me to look at your orders, opportunities? Actually, look at the opportunities and then open the biggest one, right? And it's just all happening under the hood and then showing you the results on on the device. It's great, and it's actually pretty fast because we're the prompts actually requires internet, but then the actual execution is locally with the local database. So we don't need to download all of those records. So it's it's snappy, you know, it's nice.
SPEAKER_02Yeah, I think one of the I'm telling you, I think we'll um no, I was gonna say I think one of the features that I love the most about the tool is and I don't think it gets enough enough press is is the questionnaires, right? AK and inspections on on just how easy it is to build it, how easy it is to to use it, embed it into as your team showed me, uh a portal. Right, and and be able to complete that you know very seamlessly and and almost effortlessly. And I don't know, Will, if you you have any thoughts on that as well, but I I've used it quite a bit and tested it out, and like, man, like this thing's great.
SPEAKER_01You're about to trigger me. Yeah, the last times you and I went and did inspections, we had a conversation with somebody who's I don't care, he's a complete f he's a complete moron, and their dumbass wanted to build an entire Canvas app around it. Like I honest to God, there's so many different better ways to do it. So, like when it comes to this conversation, you know, I just want to just just it just triggers. But yes, back to how Fresco does things. Yeah, yeah. I think that's an area where I feel like most customers would get a lot of value, especially with using air quotes, questionnaires, surveys, forms. Because it's not just presenting it, it's also managing that question bank. And that's where you know folks don't think about it, you know, that they they go, Oh, I built this app that does X, Y, Z. Well, well, it's really a test bank of questions that you're gonna pull pull data from, and then you want to be able to make you know visualizations for that relate related data, right? So you have to basically have a good defined data model in the back end. Some people try to store it in a flat one flat item, which is a problem. So, you know, I I I I'm curious to see how you guys are planning on you know addressing that.
SPEAKER_00Yeah, from a usability standpoint. Yeah, the the right data model is the key. Ask me how how how we know we learned the hard way, and a few customers learned the hard way together with us. We we still deal with the consequences of that, because at some point, the early point we handled every question as a record. So if you had 200 questions on a questionnaire that was filled up by a thousand people every day, you were creating a lot of big issues for yourselves, not only on the mobile side, right? Like running out of space, storage, boom, all lots of big issues. But we are overcoming these problems. And recently, actually, just in February, we released a brand new version of Rescue Forms, we call it officially. That's what we uh showed to you, Scott, the other day. Yep. And we we like to think full circle now, right? Like we understand there are gonna be use cases where you need strong offline. So those the rescue forms need to work in with that offline that we offer, right? But there's a lot of customers who don't need that that that offline or that strong, you know, reliable app. So we extended that functionality so it works seamlessly in Microsoft Power Platform as well, Power Pages and Power App. So you can build very complex, very complicated, very structured questionnaires uh through one tool and then deploy to any. I like to call it the vehicle, right? So is the vehicle gonna be PowerPage? Is it gonna be Power App? Is it gonna be Resco? Doesn't really matter. You have one tool behind it, fully AI-based, you know, so you can create these questionnaires quickly, can create logic, business logic, branching, uh, etc., as you need in pro with prompt. Like I would before being too lazy, I I never wanted to get too much into our rules where you create all the logic, but now few prompts, and you have the uh the results very quickly.
Reporting Challenges And JSON Answers
SPEAKER_01So, how are you guys addressing that? If I may ask, we have these questionnaires, they get the data great, cute. There's oftentimes, and this is why I I you know paused on the data model piece for a second, they need to build reports off of those questions. And we can do a lot with Power BI, and you can certainly transform that data, but oftentimes it becomes this gobbledygook of garbage because we have to parse, transform, make the measures for something where honestly the data model should have been aligned. How are you guys? Because I've seen like you have seen people create records per answer, and I'm like, it doesn't scale too well, right? Like I I I I cringe and I say I say my little piece, and there's always someone who's like, No, this is the way, and I'm like, Okay, go for it. Mr. Customer, here's our information when you need us when you need to talk later. Because they oftentimes come back and they're like, What did you do? So, how did you guys address, or how are you guys addressing that particular situation so that reporting isn't negatively impacted?
SPEAKER_00That's a great question.
SPEAKER_01I I I gave you enough time to come up with the answer, and I kind of circled around there and I threw it back up.
SPEAKER_00So my claw is too slow right now. Oh sorry, I mean Microsoft Copilot. No, I'm just joking. No, it's all good.
SPEAKER_01Like it I mean, it's a it's a common situation situation, and if you don't have the answer, it's okay. I mean, it's just it's just something that folks I think need to keep in mind. I think you have a product though that won't that will be.
SPEAKER_00I don't want to miss ground speak. Yeah. So so we compress all the we we handle the answers through a custom and uh table, resco answers, questionnaire answers, and we compress all the answers to JSON, right? And then we have tools that will detangle all of that and break it down into individual records. But that's pretty much where my knowledge ends. But I also know that that's something that a lot of our customers say, good start, but that's not the full answer. So that's something that we're we're working on further to make sure that yes, the data that you collect, there's an effective way to work with it. Power BI for sure. If you just need to create a it also depends what you mean by reports. Sometimes we hear that our customers need like a their customer-facing document type of thing, right? So we can handle that internally. We have a tool for that, we partner with other companies as well. Uh we have solutions for that. Uh, but to be perfectly perfectly transparent and not to mislead. Uh when you remind me, next year I'll give you a better answer.
SPEAKER_01No, well, you're good. Like, so reporting is such a so I'm thinking of just straight vanilla power BI. You want to make a donut chart. I'm a fat boy, so you know I'm thinking of food, donuts, and you know lines, because we're thinking about other things as well. But um, reporting is something that just constantly comes up, right? Because there's oftentimes someone who's in the C-suite that just wants to see it, right? So dashboard is what I'm thinking of, right?
SPEAKER_00Oh, that's that's easy because it's another table in your system, whether you use data verse, right? So then it's up to you what you do with it. But let me make that clear like we perf we're perfectly aware and we perfectly understand that no company collects data for the sake of collecting data, right? Everybody collects the data to extract some value out of it, whether it's business value or your there's a there's a legal need to do it, etc. etc. And you need you do it so that you can work with the data. So the fact that we mastered quite well the collection process is not the full circle, and we understand that. So providing the data in in an easy to to read and manipulate way is key, and that's where also where we're heading with the next next release. Awesome. Awesome.
SPEAKER_03I and I know we're we're you guys are just oh go ahead.
SPEAKER_02I keep cutting you off, you're gonna kick my ass.
SPEAKER_01No, never, man. I I I just I have nothing but the utmost respect for your organization and your team. You know that Ivan um and I just I marvel at some of the things that you build or your team builds. Gotta get over there to Slovenia one day. Have to.
SPEAKER_00Slovakia, yeah, Slovakia. That'd be a different Slovakia.
SPEAKER_01That's it, Slovenia? Slovakia, my bad. Right, I know it's the wrong side. I'm thinking of dynamic mines for a second there. My bad. Yes, yeah. It's not too far. That's what I was thinking of. I know. I'm just I'm an idiot. I'm sorry, I went to Florida. But um, so I'm thinking of, yeah. So I have to get over to Slovakia on there, but you guys do amazing, amazing stuff. Um, and I just where you are, we spoke at UG Summit last year, and we had a couple drinks, and you were like, Man, the stuff we're gonna do with AI. So to hear what you have been doing and what you're playing with, it I know it's gonna be killer.
SPEAKER_00Thank you, William. That that was so nice. I I really appreciate your words because yes, I know you a long time, and I know that when you say something, you mean it. And uh personal note, I'm gonna ask for coming here more often. That was the nicest thing I've heard for the last in the last month.
SPEAKER_01You guys are you guys are. No, you guys are awesome, yeah.
Advice On Choosing The Right Partner
SPEAKER_02What about that, buddy? What about us Yankee fans? You know, nothing, you know. Come on. No love. I I think we're over time right now. We are. Um actually we are speaking of, we are we are getting close to running out of time. So I do have uh a question for you. You know, I guess is you know, customers that are looking to get more out of out of CRM or more out of uh mobile uh experience, you know, what advice would you would you give to them? Um you know, whether it's you know training, adoption, data, ai, whatever it may be.
SPEAKER_00It's going to sound cheesy, but I really mean it. Get the right partner on your team. We we've been in the dynamic space for 20 years. Do you think we would dare to implement dynamic sales for ourselves internally with our own resources? Hell no. We got the right partner local that was there with us every step of the way. Uh yes, we would love to certain things to work better, but overall, no way we would do it without them, right? And that's what Microsoft community is all about. That you can find these experts, these trusted advisors, find one that really fits you culturally, expertise-wise. They have all the certifications, they're closely following what Microsoft's doing, and use their full potential. That's the key. That's what the Microsoft world is all about.
SPEAKER_02No, I agree with you. That's that's just facts right there, folks. That's wisdom from a Red Sox fan. Wisdom.
SPEAKER_00I didn't say you need to find concrete eggs, okay, Scott?
SPEAKER_02That's right. It's okay. But look, I would this is the only guy I'd actually wear a Red Sox hat for.
SPEAKER_00Okay, I'll bring you one.
Baseball Bets And Final Goodbyes
SPEAKER_01You're not messed up, man. I shook my head, I was like, don't do it, don't do it, don't do it. Game on. Air Dynamic Con, dynamic game on.
SPEAKER_02We have a little wager going on. You know, who wins which team wins the m the most head-to-head games this year? And so if the Yankees win the most, then I'm gonna send them a Yankees hat.
SPEAKER_00And then of course vice versa. I I have a tab open in my in my browser checking because Red Suggs are playing right now. I mean, they just finished as we were speaking this whole time. 4-6, damn it.
SPEAKER_02It's early though, folks. It's only week one of the of the season, so long way to go for non-baseball fans. 162 games, and only four or five have been played. So long season. Bill, any any parting questions for our esteemed guests?
SPEAKER_01Just take care of that team. You guys are a great organization, good company, and you're just building, building amazing things, and you're always ahead of the curve in that area, man. So just keep kicking ass, man. And if you guys, uh to our listeners, if you ever get a chance, if you're ever at a conference, stop by their desk. Pick their brain. Absolutely. They got some of the they got some of the brightest minds on the on the on the on the expo floor. Just don't drink with them. That's all I'm saying. I warned you ahead of time. Don't drink with them. You can't hang out with them like that. But no, ask them anything. They are the they are the greatest minds that you'll you'll get to pick the brain, and they kind of just it's just it's well worth it. You won't forget it.
SPEAKER_02Absolutely. Yeah, definitely don't drink. They will drink you under the table. Or you could do like I used to do it. Back in like the college days when someone would give me a drink that I didn't like, right over shoulder. Oh, wow. Except the one time, not so good. I got someone, I got someone.
SPEAKER_01Oh, he's being so good because he has to be the CEO. He's being so good. But no, honestly, folks, they are some of the brightest minds. Honestly, you'll just you'll enjoy it. Great people, damn good product, and your customers won't regret it. So, like, seriously, just swing by. This is an advertisement, they haven't paid me for it. I'm just being blunt. It's well worth it. So, thank you.
SPEAKER_02Yep, and come really appreciate it. I'm happy to talk all day long about Resco and mobility.
SPEAKER_00Thank you. What a pleasure, and thanks for the opportunity to talk about mobile tech, what's possible, what's not, and always fun to hang out with the two of you are a great, great team. Absolutely. Thank you, my friend. We appreciate it as always. All right, well, thank you. And by the way, I haven't been I haven't had a drink since October, okay? I'm getting really ready for the full season.
SPEAKER_02I haven't had a drink since last night, so we're good. Okay. All right. Well, everyone, that's a wrap. Thank you for listening. And until next time, this is Scott for Will, and everyone be good. Stay safe.
