The Business of AI
AI is our Business. Looking at how businesses are using AI to build services and tools, transforming organisations and delighting consumers. We explore the different types of businesses that are emerging and find out how they are using AI technology. UKAI is the trade association for AI businesses in the UK. The show is hosted Tim Flagg, AI entrepreneur and chief executive of UKAI. Featuring business leaders, policymakers, authors, politicians and entrepreneurs. Join us to learn how to build your AI business.
The Business of AI
28. Automate, Analyse, Accelerate – AI Marketing That Delivers with Push Group
Host Tim Flagg speaks with Ricky Solanke of Push about turning AI into real marketing outcomes, from agent workflows and AI creative to sales follow up and measurement.
Ricky charts Push’s journey from early digital performance to an AI marketing agency, the 2023 repositioning, and why training and consultancy now sit alongside campaign delivery. He explains how Push builds client knowledge bases and configurable multi agent workflows for research, personas, ad copy, and creative production, then connects them to sales nurture so leads convert faster. We also dig into adoption, culture, and the 10 70 20 approach: human input, AI doing the heavy lift, human quality assurance.
#AI #Marketing #AgentWorkflows #Creative #ROI #LeadGen #SalesEnablement #DataAnalysis #UKAI #Push
AI is our Business.
UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co