The Business of AI
AI is our Business. Looking at how businesses are using AI to build services and tools, transforming organisations and delighting consumers. We explore the different types of businesses that are emerging and find out how they are using AI technology. UKAI is the trade association for AI businesses in the UK. The show is hosted Tim Flagg, AI entrepreneur and chief executive of UKAI. Featuring business leaders, policymakers, authors, politicians and entrepreneurs. Join us to learn how to build your AI business.
The Business of AI
66. AI Adoption Is a Leadership Problem - Natalia Chronowiat - Women in AI
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AI isn’t held back by technology, it’s held back by fear. The real barrier to adoption inside companies isn’t capability, but confidence: employees worry about job loss, leaders struggle to change established workflows, and organisations lack the internal structures to make AI usable day-to-day. The companies that win won’t simply deploy AI tools; they’ll invest in education, shared knowledge systems, and cultural change that helps teams see AI as an amplifier of human capability rather than a replacement.
Natalia Chronowiat, a business director at AI-driven digital agency Push, focuses on translating AI from hype into practical business infrastructure. Her work centres on workshops, training and internal “knowledge libraries” that help teams and clients integrate large language models into everyday operations. For Natalia, the next phase of AI adoption is organisational: building environments where experimentation is encouraged, curiosity replaces fear, and employees take ownership of learning new tools. As AI reshapes work, she argues the competitive edge will come from companies that cultivate adaptability, challenge assumptions, and empower people to actively shape how AI is used.
AI is our Business.
UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co