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The Business of AI
AI is our Business. Looking at how businesses are using AI to build services and tools, transforming organisations and delighting consumers. We explore the different types of businesses that are emerging and find out how they are using AI technology. UKAI is the trade association for AI businesses in the UK. The show is hosted Tim Flagg, AI entrepreneur and chief executive of UKAI. Featuring business leaders, policymakers, authors, politicians and entrepreneurs. Join us to learn how to build your AI business.
The Business of AI
The Human Interface for Enterprise AI, with Ilann Hepworth at ShopAI [086]
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Most AI adoption fails because businesses force employees into yet another system. The bigger opportunity is to bring trusted intelligence into familiar workflows, especially email, so people can access business data without learning new dashboards, navigating disconnected platforms or relying blindly on generative AI. The commercial value lies in reducing friction, widening access and turning siloed information into faster, more confident decisions.
Ilann, a marketing-services executive turned AI founder, explains how ShopAI connects employees to governed business data through natural-language requests. Its approach separates data retrieval from language generation: structured queries produce validated answers, while language models translate them into usable responses. That design aims to reduce hallucinations, control costs and create an auditable trail. The broader lesson is that enterprise AI will scale when it is human-first, embedded in existing habits and trusted enough to support real operational decisions.
AI is our Business.
UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co