The Business of AI

Context Is Everything: The Secret to Better AI Design with Kevin Coyle, Drutek [95]

UKAI - The Trade Association for AI businesses across the UK Episode 95

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0:00 | 37:19

Why does AI-generated code so often look sloppy, even when it works? Kevin Coyle, founder of Drutek, joins the podcast to explain why the missing ingredient isn't better prompts, it's context. He breaks down how design systems give AI tools the grounding to produce consistent, on-brand results, and shares his "harvest" framework for getting every employee, not just developers, involved in building with AI.

The conversation then turns to the UK's competitiveness, with Kevin drawing on his experience running a US office to compare tax, talent and ambition on both sides of the Atlantic. He's blunt about the barriers facing British businesses, but optimistic that the UK's foundations are strong enough to compete, if policy catches up with the moment.

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