The Disruptors
The Disruptors™ is the podcast where we rethink how business works in the digital age. Created for leaders in manufacturing, wholesale, and industrial sectors, we unpack how to boost profits, scale smarter, and build long-term business value through PSV Thinking™ — a practical approach to digital transformation.
Each weekly episode (30–45 minutes) features insights from the team at Intuji and real-world examples from digital projects that have reshaped how businesses operate. We take complex tech talk and turn it into plain-English strategies that actually make sense — and make a difference.
Whether you’re tech-savvy or just getting started, The Disruptors™ is your go-to podcast for fresh ideas, honest conversations, and proven methods to help you lead your industry.
The Disruptors
Why Most Digital Projects Fail & How to Fix Them | The Disruptors #1
Most digital projects fail. Not because of bad code — but bad thinking.
In this premiere episode of The Disruptors™, Ritesh Shah and Julian Wallis unpack the costly truth behind failed transformations. From multimillion-dollar ERP disasters to customer portals no one uses, they break down why most businesses confuse tools with strategy — and how PSV Thinking™ flips the model.
Whether you're leading a transformation or trying to justify your next tech investment, this episode will give you the filter to sort what’s worth building from what’s not.
Topics Covered:
The Foundation
- 00:00:45 – Welcome to The Disruptors™
Ritesh and Julian introduce the show and what listeners can expect from the series. - 00:01:52 – PSV Thinking™ Explained
Why every transformation must focus on Profit, Scale, and Value — or it’s doomed to fail. - 00:02:44 – What Digital Transformation Isn’t
A reality check on why most businesses confuse “building tech” with “creating outcomes.”
Where It Goes Wrong
- 00:06:58 – Hard Lessons Behind the Framework
How Intuji’s early missteps helped refine their transformation approach. - 00:10:00 – When AI is Just Hype
Why bad data and poor planning ruin most AI projects before they start. - 00:11:41 – Portals Done Right (and Wrong)
What makes a customer portal scalable, useful, and worth the investment? - 00:13:07 – Assumption-Led Projects
How skipping research leads to wasted time, money, and morale. - 00:16:49 – Why “More Sales” Isn’t a Strategy
Specificity creates traction — vague goals create chaos.
How to Get It Right
- 00:21:46 – The Edge Factor
Why your tech experience should be impossible to copy — and your #1 advantage. - 00:23:12 – Spotting the Wrong Clients
How Intuji disqualifies businesses that are not ready for fundamental transformation. - 00:40:18 – The Threat of Smarter Competitors
A thought experiment to expose how exposed your business really is.
Every topic ties back to one idea: if it doesn’t deliver profit, scale, or value — it’s not worth building.
Key Takeaways from this Episode:
● Why most transformation projects fail before they begin
● How PSV Thinking™ ensures every initiative is ROI-focused
● What makes a portal scalable vs. pointless
● The hidden cost of assumptions and vague strategy
● How to create real competitive advantage through digital
Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking™, digital transformation, and enterprise growth.
Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)
Subscribe to The Disruptors to learn how to apply PSV Thinking™ and create an EdgeFactor™ in your business.
