The Disruptors
The Disruptors™ is the podcast where we rethink how business works in the digital age. Created for leaders in manufacturing, wholesale, and industrial sectors, we unpack how to boost profits, scale smarter, and build long-term business value through PSV Thinking™ — a practical approach to digital transformation.
Each weekly episode (30–45 minutes) features insights from the team at Intuji and real-world examples from digital projects that have reshaped how businesses operate. We take complex tech talk and turn it into plain-English strategies that actually make sense — and make a difference.
Whether you’re tech-savvy or just getting started, The Disruptors™ is your go-to podcast for fresh ideas, honest conversations, and proven methods to help you lead your industry.
The Disruptors
Why Price Wars Are Killing Manufacturers Without a Digital Differentiator | The Disruptors #9
If you’re still competing on price alone, you’ve already lost.
In Episode 9 of The Disruptors, Ritesh Shah and Julian Wallis unpack why manufacturers and industrial businesses get stuck in price wars — and how poor data, disconnected systems, and reliance on individuals keep them trapped.
They explain how to build a true digital differentiator: structured data, scalable systems, and repeatable processes that unlock growth and enterprise value.
Topics Covered:
00:00:45 – Why quality and service aren’t enough
Every competitor claims these, which means they no longer create a real edge.
00:01:30 – Recurring problems in manufacturing systems
ERP struggles, poor configuration, and fragmented processes slow growth.
00:03:29 – The danger of relying on salespeople
When staff leave, customers leave with them — unless sales is systemised.
00:05:07 – The myth of quality and service differentiation
Why “we have better quality and service” doesn’t cut it anymore.
00:07:15 – Data chaos and disconnected systems
Messy, siloed data keeps leaders blind to opportunities and risks.
00:11:21 – Reactive vs proactive decision-making
Most leaders run the business by looking backwards instead of forecasting forward.
00:14:14 – Factory floor vs office disconnect
Teams on the ground and management rarely share one source of truth.
00:17:30 – Structuring data for scale
Building a foundation that supports growth for the next 5–10 years.
00:23:55 – The power of discovery
How deep on-site discovery uncovers hidden profit leaks and real value gaps.
00:31:27 – From cost-cutting to opportunity creation
Why the real edge is not just saving money, but winning new business.
Key Takeaways from this Episode:
● Competing on price alone is a losing strategy
● Quality and service are no longer true differentiators
● Poorly structured data and disconnected systems trap businesses in chaos
● A digital differentiator enables scalability, resilience, and growth
● PSV Thinking™ shifts focus from cost-cutting to long-term enterprise value
Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.
Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)
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