The Disruptors
The Disruptors™ is the podcast where we rethink how business works in the digital age. Created for leaders in manufacturing, wholesale, and industrial sectors, we unpack how to boost profits, scale smarter, and build long-term business value through PSV Thinking™ — a practical approach to digital transformation.
Each weekly episode (30–45 minutes) features insights from the team at Intuji and real-world examples from digital projects that have reshaped how businesses operate. We take complex tech talk and turn it into plain-English strategies that actually make sense — and make a difference.
Whether you’re tech-savvy or just getting started, The Disruptors™ is your go-to podcast for fresh ideas, honest conversations, and proven methods to help you lead your industry.
The Disruptors
The Hidden Cost of Misaligned Discovery in Digital Projects | The Disruptors #11
Most digital transformation projects fail before they even start — because discovery is done wrong.
In this episode of The Disruptors, Julian Wallis hosts a conversation with Ashish Paudel, Intuji’s Chief Operating Officer, on why misaligned discovery derails digital transformation, how it drains profitability, blocks scale, and destroys enterprise value — and what to do differently.
Topics Covered
00:00 - Intro
00:45 - Why discovery is more than feature gathering — setting vision and outcomes
04:20 - Moving from feature-led thinking to outcome-driven transformation
07:00 - How misaligned discovery creates failed projects and wasted investment
10:40 - Superficial discovery: why box-ticking never aligns stakeholders
14:10 - The costly gap between leadership assumptions and end-user reality
18:30 - Good vs bad discovery — asking the right questions to find true needs
22:15 - Why proper discovery must be anchored in PSV: Profit, Scale, Value
26:00 - Discovery as the foundation before agile flexibility
30:45 - Case studies of unused features and misaligned outcomes
36:20 - Designing with stakeholders, not for them — lessons from the field
Skipping proper discovery doesn’t save time or money — it guarantees misalignment, rework, and failure. Done right, discovery becomes the foundation for profitability, scalable growth, and long-term enterprise value.
Key Takeaways
● Misaligned discovery is the root cause of failed digital projects.
● Good discovery is outcome-led, not feature-led.
● Discovery must connect directly to PSV Thinking™: Profit, Scale, Value.
● Engaging end-users is just as important as engaging leadership.
● Discovery done right builds the business case for digital investment.
Learn More / Resources:
Visit our Learning Centre at https://intuji.com/learning-centre/ for more resources on PSV Thinking®, digital transformation, and enterprise growth.
Connect With Us:
The Disruptors LinkedIn: (https://www.linkedin.com/company/the-disruptors-official)
Intuji LinkedIn: (https://www.linkedin.com/company/intuji)
Intuji Website: (https://intuji.com/)
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