Caden Vittorini: The Vitt Factor on Youth Mindset and the Power of Self-Talk

In this episode of Members Room, host Alex Thiakos sits down with Caden Vittorini, CEO of Vitt Factor and best-selling author of Becoming the One Percent. Starting his company at just 19 years old, Caden shares his journey from assisting another coach to building a successful coaching brand focused on improving the mindset and lives of youth through one-on-one coaching, workshops, and large school assemblies.

Caden details how he transformed a personal truth—his grandmother's belief that he had "the it factor"—into a scalable business. He discusses the power of being "young, relatable, and relevant" to his target age group and the essential role his own past struggles, including hitting "rock bottom" in his freshman year of college, play in his ability to connect with and guide students.

What to Expect:

• The Origin Story: How his last name (Vittorini) and his grandmother's compliment ("The It Factor") combined to form the name Vitt Factor, and how parent demand prompted him to start his own coaching business at age 19.
• The Big Transition: Leaving behind a college lacrosse career to go "all in on the business" during his sophomore year, and navigating pushback from peers who questioned his path.
• Credibility & Marketing: The early focus on building a personal brand, including securing a TEDx Talk and becoming an author, to overcome the "you're too young" critique from parents.
• Core Concepts for Youth: Invaluable lessons taught to students, including taking self-accountability, the difference between "Cool vs. Lame," and the power of becoming "1% better every single day."
• The Power of Vulnerability: How sharing his personal story of hitting rock bottom in college helps him build trust and connection, enabling students to open up about their own mental health and personal struggles.
• Scaling the Impact: The evolution from one-on-one coaching to impactful school assemblies (50+ schools in two years) and the creation of Mission Academy, a 24/7 video subscription platform for schools.
• The Post-Pandemic Youth: Discussion on social isolation to human connection—the core topic of his TEDx Talk—and the impact of COVID-19 on the communication skills and mental health of middle and high schoolers.
• Business Growth & Events: Insights into the different revenue streams (coaching, assemblies, Mission Academy, 1% Team) and the upcoming Fourth Annual Ripple Effect Gala, a large-scale networking and motivational event.

Guest – Caden Vittorini

INSTAGRAM: /vitt.factor 

WEBSITE: www.vittfactor.com

BOOK: Becoming the One Percent (Amazon)

Host – Alex Thiakos

INSTAGRAM: /alexthiakos

Members Room

INSTAGRAM: /membersroom 

TIKTOK: /membersroom