EP36: See It Until You Become It

In this episode, I share one of the biggest patterns I’ve seen in my own life and in the lives of the most successful people I know. Before anything becomes real in your world, you have to be willing to see it long before it exists. I talk about the early days of Corrective Chiropractic, when I set alarms for 3 AM and 3 PM just to remind myself of the goal I was chasing. I share how we used paper plates to track new patients, why one of my docs covered his office in Larry Bird photos, and how these simple rituals created belief and momentum. This isn’t about hoping for a handout. It’s about taking obsessive ownership over the life you want to build. If you’ve been waiting for circumstances to shift, this episode will remind you that clarity and consistent action attract the very things you’re looking for.

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Transcript

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This is the Austin Cohen Podcast where we talk real strategies for chiropractors ready to grow beyond the adjustment. If you're building a business, developing your leadership, and trying to build wealth without burning out, you are in the right place. Let's get to work what's up everybody? Hey, we're going two this week. And you know what's funny is I think the fact that the Wrapped Spotify came out and seeing so many of you share about the podcast, how we were in your top five or your top most listened was pretty cool. So I, maybe you motivated me to just get more out there which is great. We've only been around for, since May. And there's over 20 of you where this is the number one podcast you listen to. There's over a hundred of you where this is in your top five. And so I don't know, it was cool to see so many of you guys like share it on Instagram. That was really cool just because I don't know who's I don't know the a hundred plus people that this is their top five and I don't know who the 20 plus people are. I would like to know, I think that'd be interesting.'Cause maybe I see you at Growth Summit or a Venture Summit, or you're a carbonated client of ours and. I just think it's, I think it's fascinating. It'd be good to, it'd be good to learn that information. So by the way, thank you guys for sharing that. That's awesome. And we got all these different awards from Spotify about like hottest new podcast and most commented pod, I don't know, there's all these like cool different awards that we got. So Spotify rocks, that was cool. Man, I've got a shorter one today, but one, I think that is gonna hit home for a lot of you and something that's made a huge impact on the trajectory of my career and how I practice too as well. And the topic of this one is see it until you become it. And the reason why I did this one, hey, and by the way, you heard this on the last podcast. We test it and we teach it. The things I'm sharing with you today are. Things that we have been implementing this year as well and seeing some really cool results. And I even wanna share how early on in my career some of this had impact you as well. But listen, here's the deal. There's a moment in every single one of our lives where we are going to have to decide if we're gonna wait for opportunity or we're gonna create it. And every decision that we make, business, health, family, you name it. You're either waiting for something or you're creating it. And for me, the biggest shifts never came from luck. It never came from handouts. They came when I started seeing something so clearly that it became impossible not to move toward it. And for those that have studied the law of attraction and quantum physics, you know exactly what I'm talking about. When I first started corrective chiropractic. I remember setting a goal that I wanted to eventually see 300 visits a week. It was 60 people a day. That was my original goal, and at the time it sounded crazy because I was seeing zero and barely even believe myself what was possible, but I knew if I didn't obsess over it, it would just stay a dream. So I had to become obsessed. With that number, and so many people ask me, they say this is my goal. Do you think I can hit it? I always say, I don't know. Do you think you can hit it? And what they do is they default down to lower goals. They lower their standards based on a lack of belief, lack of clarity. I would rather you become obsessed with getting to that number, knowing that you have everything inside of you of what it takes in order to get to that number and hit your goals. There's nothing different about me than anybody else. Differences are, yeah, there's some characteristic traits. I don't play victim, I don't blame anybody else for when I win or lose. The only person that I can look at is myself. It's the only person I obsess over. As far as when it comes to whether I win or lose. I don't blame anybody. It's nobody else's fault. I'm not a victim for anything. I'm a leader. Just like all of you listening to this though. What I did when I wanted to hit that goal of 300, the way I become obsessed with it was I would set my alarm clock for 3:00 AM and I set my alarm clock for 3:00 PM asked my wife is a hundred percent accurate, and I did it every single day and I didn't do it by the way, to wake up at three in the morning. I did it to look at the clock and to see the number, and it forced myself to look at that darn clock and say something that this matters and this is who I'm becoming. Then I would hit that button and I would go back to bed usually until about five 30. But I made a commitment to myself that when I hit 300 a week, I don't have to set my alarm for 3:00 AM and 3:00 PM and I was so obsessed with that. It motivated me to get close to that number. It's, you've all heard this before. If I told any of you right now that if you don't come up with$10,000 tomorrow. Then this person will die of this disease, or I'll kidnap your kids or some other serious situation. You would figure a way to make it happen. And for me, it became obsessive with just every morning, 3:00 AM 3:00 AM 3 0, 0 3, 0 0 3 0, 0 3, 0 0. It was who I was becoming. Most people set their goals once a year, and I was setting a reminder twice a day. That's the level of intention that will change you. It rewires your thinking and it will eliminate excuses, but it forces your actions to also align and match your vision.'cause there's a big disconnect for between what a lot of you want and what a lot of you are willing to do. Many of you wanna make a certain amount of money, you wanna be a certain place in your career, but you're just not willing to do the things that are gonna get you there. There's a huge lack of alignment. That was something that forced my actions to match my vision. And that's the difference between attracting something into your life and waiting for someone else to hand it to you. I wasn't waiting for somebody to help me get to 300 a week. No. I had become obsessed with me getting there. It's if I give somebody if you take somebody, if you put me in a clinic for example, that's doing 50 a week, within probably 90 days to six months, I'll get it to 400 a week. Then you can take somebody else and give'em a 400 week practice and they could drop it down to 50 a week because that's who they are. But it doesn't have to be that way. It all comes down to the obsessiveness and the alignment of wanting to win and knowing that nobody's gonna hand me anything. I never showed up in life hoping someone would save me. I don't blame economies. I didn't blame chiropractic school. I didn't blame the market. I don't blame patience. I didn't have. I believe that if it was meant for my life, then it was gonna be built by me. It wasn't gonna be given to me. It was gonna be built by me. And that belief has showed up everywhere in my life. What we used to do also is we used to write the number of new patients we wanted on paper plates, and we put it all over the office. And it sounds funny now, but we did it because plates are meant for what they're meant for serving people. And it was our way of saying to the community. We're here to serve this many people this month. And when a new patient came in, we would cross off that 30 and then we'd put right to 29 down on it and we would celebrate it. And what ended up happening was we just became a magnet for new patients. We came a magnet to get to 300 a week. Every plate on that wall was a visual representation of who we were becoming. One of my doctors in one of my clinics, he wanted to get to 33 new patients a month. He's a great leader. He's doesn't play victim. He's somebody who, if something's gonna be done, he's gonna get it done himself. Not blame anybody else but himself. He wasn't trying to hit 30, he wasn't trying to hit 25. He wanted exactly 33. So what did he do? He put Larry Bird pictures and stickers all over the office. Everywhere he looked, he saw the number 33, his team saw 33. The patient saw 33 and what ended up eventually happening, the office had 33 new patients, and you listen and I'll shout him out. That's a Josh Buck. Shout out to him. He did such a great job in our third location in Decatur in 2016 that the obsessiveness of him wanting to get to these numbers and putting that Larry Bird everywhere, got him to where he got to by building this clinic into a very successful clinic. There's something powerful guys about seeing the thing you want long before it exists, and if I've learned anything over the last 16 years, is this attraction is not magic. It is obsession mixed with ownership. So for those of you who want something, you gotta realize that you will attract what you're willing to work for. You attract what you remind yourself of every day. You attract what you believe you deserve enough to build. Like most people don't lose in life because they're incapable. They lose because they're waiting. They're waiting for clarity. They, maybe they're waiting for motivation. They're maybe waiting for a handout or waiting for someone else to change first. But meanwhile, the people in life who win are already building. They're believing and they're obsessed with the life they're trying to create. And the question is this. What are you willing to see every day until it becomes real? What's the number? What's the goal? What's the life? What's the version of yourself that you're willing to be obsessive over? Because when belief, the belief systems you have, when it becomes louder, then the doubt you have. Kind of funny how life has an interesting way of meeting you, huh? Very fascinating how that works. You become a magnet for success, and as we move into 2026, there's nothing more I want than for this profession to rise up. Chiropractic is one of the greatest professions in the world, and we get to show up every day. We get to do marketing events, we get to have meetings with our team. We get to have great staff. We get to do the things that we want to do. We don't have to do these things. We get to do these things because the community and the world depends on us based on the mission and philosophy of chiropractic. And you gotta get that clear in your brain first, and then from there you become obsessive with the awareness and the belief systems. And what ends up happening is you become a magnet for success. Hope you guys enjoyed this episode, and thank you all for sharing so much of the wrapped on your Instagram pages because. This episode may not have happened if it wasn't for that. And now me, I'm gonna become obsessed in 2026. I wanna be on everybody's number one. We're gonna have, there's a hundred thousand chiropractors, there should be a hundred thousand top five Spotify, Austin Cohen Podcast. Hope you all have a great day and a great weekend, and we'll t talk to you next week. thanks for listening to the Austin Cohen podcast. If this episode helped you grow, share it with another chiropractor who's ready to go beyond the adjustment, and don't forget to subscribe so you never miss an episode. To learn more about building your business, leadership, and life on purpose, visit chiro one eighty.com or follow Austin on Instagram at Dr. Austin Cohen.